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Be my …

Do you remember the first

person you sent a valentine to ?

By Pepper Parr

BURLINGTON, ON  February 7, 2011  –  For all you lovers out there – it is going to be Valentines Day this time next week.  What are you going to do to make the love of your life remember how much you care?  Mine suggested I do the vacuuming.

Do you remember who you gave that valentine to?

Every wonder what other people do?   Some surprising statistics came out of the United States this morning.  How do they compare with what the folks in Burlington do?

According to an Actions Survey, the average person will spend $116.21 on traditional Valentine’s Day merchandise this year, up 11% over last year’s $103.00. Down there they are expected to spend $15.7 billion.

Adults 25-34 will spend an average of $189.97, compared to the $60.22 adults 65+ will spend.   How come us old timers spend so little – perhaps the flame is deeper rather than brighter?

Men will spend the most on Valentine’s Day gifts, at $158.71 each, twice as much as the average woman.  Ladies – you might want to look at that number.

Even family pets will benefit more this year, with the average person spending $5.04 on their furry friends, up from $3.27 last year. Consumers will also spend an average of $6.30 on friends, $4.97 on classmates and teachers, and $3.41 on co-workers.

While greeting cards will be the most popular gift option, with 52.1% of consumers buying, jewelry is expected to be a big hit as well with 17.3% planning on buying something sparkly, up from 15.5% last year.

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