Is the corporate cost cutting at Tim Hortons going to hurt the Sound of Music?

News 100 redBy Staff

February 28th, 2017

BURLINGTON, ON

 

There was an extensive look at the way the Tim Hortons operation has changed now that there is new foreign ownership in place.

The tag line on the magazine cover said: “Since taking over the iconic chain in 2014, its new Brazilian owner, 3G Capital, has purged head office, slashed costs and squeezed suppliers. Shareholders are happy, but is 3G tearing the heart out of Timmy’s?”

Hortons - geting screwed

A lot of people are getting screwed over as a result of the cost cutting at Tim Hortons. will the Sound of Music take a hit at the sponsorship level?

Senior management at the head office in Oakville was close to decimated. The corporate mantra is cost cutting – and they took to that like ducks to water.

A lot of good people in Burlington had to find new jobs.

What hasn’t worked its way to the top of the pile is what is the cost cutting is going to do, if anything, to the sponsorship money Tim Hortons has poured into Burlington in the past.

They were major sponsors of Sound of Music – will that continue?

Stay tuned.

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1 comment to Is the corporate cost cutting at Tim Hortons going to hurt the Sound of Music?

  • Joe

    That’s ok,who needs Tim Hortons. When the City of Burlington has alcohol in every festival they have, what is it with Burlington. Sound of Music, booze, rib fest, booze, beer fest, booze, wine fest, of course booze. What are the city workers? Alcoholics?