By Gazette Staff
April 8th, 2026
BURLINGTON, ON
You can’t escape them.
Government of Ontario “Protect Ontario” ads are everywhere—on buses and subways, during hockey and baseball games, and across news sites.
Since taking office, the Ford government has spent $452 million of our tax dollars promoting itself —a windfall for the advertising industry, with no sign of slowing down. In 2025 alone, it spent a record $112 million.
Big Spending. Little Information.
Even Ontario’s Auditor General has raised concerns.
That’s putting it mildly.


These ads contain almost no useful information whatsoever and are pretty much fact free – and in some cases, pure fantasy.
But they serve a purpose: shaping perception.
What You’re Not Being Told
While millions are spent on glossy messaging, critical facts are being left out, such as:
- The government’s push for expensive nuclear projects is driving up electricity costs for Ontario’s hard-working families and businesses.
- More affordable, faster, and cleaner energy solutions—like wind, solar, and storage—are being sidelined.
We’re Fighting Back—With Facts
The Ontario Clean Air Alliance is fighting back.
They are doing something. “Instead of spin, we’re sharing real information that affects your daily life.
“We’ve launched a series of radio ads on CFRB NewsTalk1010 —Ontario’s go-to station for political talk—cutting through the noise with clear, fact-based messaging.
Click here to listen to our CFRB ad that started running on Monday and will continue until April 26.
“By our standards, these ads aren’t cheap. But unlike government ads, they actually tell you something you need to know.”
Help Us Reach More People
We can’t match the government’s massive ad budget. But we don’t need to. We just need to ask the right questions:
Is building nuclear reactors—at two to eight times the cost of wind and solar—really going to “Protect Ontario”
Is waiting 10+ yearsfor nuclear power while continuing to burn fossil gas a serious climate plan?
Every dollar you donate helps us amplify these questions—and get real information in front of more people. $85 will buy one radio ad; $425 buys 5 ads; and $850 buys 10 ads.
Make Some Noise
The government may have the biggest megaphone. But we have the facts.
And with your help, we can make sure Ontarians actually hear them.
Donate today to support our talk-back campaign—and help cut through the noise.
At the Gazette we think the Ontario Liberal Party should adopt the Protect Ontario graphics. Isn’t that what they are setting out to do?
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