By Gazette Staff

September 14^th, 2025

BURLINGTON, ON

United Way Halton & Hamilton launched its 2025 fundraising campaign with an ambitious goal of $12 million. The announcement took place at the largest UPS Plane Pull event to date, where more than 2,000 people came together to cheer on teams, support their community, and kick off the campaign in dramatic fashion.

One of 90 teams that took part in the plane pull – this was an all-female team

Over 90 teams faced off in a test of strength and teamwork, pulling a 200,000-pound aircraft fifty feet across the tarmac at Hamilton International Airport. The event not only showcased the region’s collective spirit but also raised over $300,000, providing powerful momentum to start the campaign year.

Growing Need, Growing Responsibility

Last year, United Way Halton & Hamilton supported over 226,500+ individuals and families across Burlington, Halton Hills, Hamilton, Milton, and Oakville. These local programs address urgent issues such as food insecurity, housing stability, youth mentorship, mental health, and supports for seniors.

But the need continues to climb. Half of all supported United Way programs already face waitlists, and more residents are turning to agencies for help in the face of a struggling economy, housing pressures, and widening gaps in mental health support. The $12 million goal reflects both the urgency and the responsibility to ensure stability for the 124 essential community programs supported through United Way.

Brad Park, President & CEO of United Way Halton & Hamilton, was candid about the challenge ahead:

“I won’t sugarcoat it. I’m afraid this year. Afraid because the need keeps climbing and families are waiting longer for support. But I also know this community. I know the generosity of our corporate partners, workplaces, philanthropists, and neighbours. $12 million is ambitious, but it’s also possible. Together, we can make sure that the network of 124 programs stays strong and ready for everyone who needs them.”

Carrie Fletcher, the 2025 Campaign Cabinet Chair, brings her perspective as an executive in the healthcare sector, where she witnesses daily the pressures families and individuals are under:

“Working in the healthcare sector, from interactions with our healthcare workers and patients, I witness the growing need in our community up close. United Way is on the frontlines, reaching people at scale, and ensuring no one is left behind. I’m proud to stand with this community as we set out to reach our $12 million goal. Together, we can deliver the stability our partners and neighbours need during these uncertain times.”

Brad Park, President & CEO of United Way Halton & Hamilton, was candid about the challenge ahead: “I won’t sugarcoat it. I’m afraid this year. Afraid because the need keeps climbing and families are waiting longer for support.

United in ACTION

 This year’s campaign theme, United in ACTION, is a rallying call for everyone in Halton and Hamilton. United Way is urging residents, businesses, and community leaders to step forward, whether through donations, volunteering, or advocacy, to ensure that our community has the help they need, when and where they need it.