'Coming soon': Burlington is getting a Wayfair Outlet store and here's what shoppers should know

By Louie Rosella

July 10th, 2025

BURLINGTON, ON

 

One of North America’s largest online retailers is opening a store in Burlington.

The Gazette has learned that American e-commerce company Wayfair, known to many as an online shopping site for furniture and other home items, is opening an outlet store on Appleby Line, just north of Dundas Street.

Sometime in the summer was the word from the Wayfair communications people.

A note on the Wayfair Outlets website states the store will be “coming soon” with a projected opening date of this summer.

Kim Mehrtens, senior associate, external corporate communications at Wayfair,  confirmed to the Gazette that Wayfair is opening the outlet in Burlington, “however we’re not sharing additional details at this time,” she said, adding “I will be sure to circle back once we can.”

Signs outside the location at 3091 Appleby Line reveal the store is opening this summer with “big savings on finds for every home.”

The signs also indicate Wayfair is hiring staff for the new store, with positions ranging from Sales Lead and Merchandiser to receiving and sales associates.

“Wayfair Outlet Burlington, Canada is coming soon near you,” according to a Facebook post from the company. “All furniture and decor at 40 per cent off the entire store. Are you ready?”

Ward 6 Councillor Angelo Bentivegna said he wouldn’t be providing commentary on the new Wayfair Outlet store, or nearby developments, at this time.

However, he added, Bentivegna recognizes “the importance of continued investment in our local economy, and I welcome any new opportunities that enhance services, create jobs, and support the vibrancy of Burlington’s commercial areas.”

Wayfair is primarily an online retailer, but has several outlets in the U.S., including locations in Massachusetts, Ohio and Florida.

The Burlington location will be the first Wayfair outlet in Canada, according to the company website.

Will you be checking it out?

Louie Rosella is a professor at Humber Polytechnic and a former journalist in the GTA.

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