How iGaming Ontario Has Revolutionized Online Gambling

By Jeny Celtic

March 3rd, 2025

BURLINGTON, ON

On April 4, 2022, Ontario launched the first regulated online gambling market in Canada, iGaming Ontario. In many ways, the launch can be seen as the beginning of an online gambling revolution in the country. However, it has also been widely criticized for contributing to a growing concern in Canada: problem gambling. This has led many to wonder if iGaming Ontario is revolutionary or adding to the concerns surrounding problem gambling, a question we’ll explore here.

How iGaming Ontario Has Revolutionized Online Gambling

iGaming Ontario has revolutionized the nation’s online gambling in many ways, from creating sports betting, slot, and casino offers for players in Canada to setting up a framework for other regulatory bodies. It was the first market of its kind, has created numerous jobs, contributed significantly to the province and country’s economy, developed a competitive market, and made great efforts to protect players.

First Regulated Open Market

As Canada’s first regulated online gambling market, iGaming Ontario and its work have been closely watched by other provinces and countries to see how the market performs. It has the potential to set a precedent for future market operations, demonstrating what to do or not to do. Knowing that it would be closely scrutinized, iGaming Ontario placed great emphasis on developing a thriving competitive market that protects its players, contributes to the economy, and has clear policies and guidelines that are strongly enforced and governed.

The quality of the regulations and systems implemented by iGaming Ontario earned it global recognition. Vixio’s Global Regulatory Awards named the organization the Regulatory Initiative of the Year. The awards recognize organizations that excel in developing and implementing gambling regulations, emphasizing responsible gambling measures and regulatory compliance.

Job Creation

In its first year, the iGaming Ontario market created and supported over 12,000 full-time jobs. It has led to new employment opportunities and continues to do so. In its second year, it created even more jobs, almost reaching 15,000, including over 2,500 directly sustained jobs and over 9,000 indirect ones. These numbers surpass the five-year revenue and impact projections of Deloitte, an independent audit and assurance company.

Provincial and Federal Revenue Stream

In addition to surpassing job creation projections, iGaming Ontario has surpassed Deloitte’s projects for government revenues, meaning the regulated market greatly supports governments of all levels in Ontario and Canada. In its second year, iGaming Ontario generated over $1.2 billion in government revenue, including $380 million for Canada’s federal government and $790 million for Ontario’s provincial government. Even municipal governments are enjoying revenue boosts from the iGaming market.

Industry Growth

Since the launch of iGaming Ontario, over 50 gambling operators have become available to the public, creating a wide range of online options for Ontario players. The second year of operation saw $2.4 billion in gaming revenue generated, a more than 70% increase from the first year. There are more than 1.2 million active player accounts, and the average monthly spending of active player accounts has increased significantly. The average player spent $70 monthly in the first year of iGaming Ontario’s operation. In Q2 of the 2024-2025 fiscal year, the average spending per account increased to $308. These numbers demonstrate the growth and interest in Ontario’s iGaming industry.

Player Protections

By creating a regulated market, Ontario can offer players gambling options that protect them more than the previously available unregulated options. These player protections include safeguards for preventing underage gambling, providing problem gambling tools and resources, and enforcing stricter anti-money laundering regulations. iGaming Ontario provides Ontarians with a gambling environment in which they can feel more secure and confident knowing there are regulations and safeguards in place. This confidence has translated into over 86% of online players opting for these regulated options over unregulated options.

The Rise of Problem Gambling in Ontario

iGaming Ontario has become a multibillion-dollar market in the few years it has been operating, something the organization and its operators celebrate. But financial success has also led to many wondering if all of this has come at too great a cost. During the same years that iGaming Ontario generated billions, the province also saw a marked increase in indicators of problem gambling.

Since iGaming Ontario’s opening, the Ontario Problem Gambling Helpline has seen more people reach out for support. At the end of 2024, Mental Health Research Canada released a report sharing that 11% of Ontarians struggle with problem gambling.

It’s difficult to ignore the accessibility of gambling options in Ontario as a significant factor in the rising numbers, especially since just before the opening of iGaming Ontario, the number of individuals struggling was estimated to be around 9%.

iGaming Ontario has made accessing gambling extremely easy and has also led to a massive increase in gambling ads, drawing more interest in the activity. This ease of access and growing interest increase the risk of problem gambling, which can have many negative impacts on the health and wellness of Ontarians. Problem gambling can lead to financial loss, impacting the financial health of individuals and families, and it is also connected to mental health concerns such as anxiety, depression, and suicidal ideation. It’s a serious problem, and despite the safeguards iGaming Ontario requires of its operators, many mental health experts, as well as those affected by problem gambling, do not feel it’s enough.

iGaming Ontario Still Has Work to Do

iGaming Ontario has been influential in addressing online gambling. It was a sector that was a legal grey zone for many years, causing many Ontarians to turn to unregulated sites and spend an estimated $500 million gambling on them each year. The province was able to direct much of that money, and more, into the province to support the economy while also offering more stringent player protections. But even with protections in place, it’s hard to see the work of iGaming Ontario as solely a revolutionary endeavour. It’s still fraught with concerns that must be addressed to protect Ontarians from the potential ill effects of online gambling. However, with ongoing oversight and a commitment to responsible gaming, there’s hope that Ontario will set a standard for a safer and more sustainable online gambling environment.