By Pepper Parr
February 24th, 2023
BURLINGTON, ON
Sleepless in Our Cities is a fundraising event that aims to raise awareness around the issue of poverty in our local communities, by asking participants to sleep in their cars overnight as they raise money for our friends and neighbours who need our support.
Event participants will sleep overnight in their cars on Friday, February 23 from 10 PM to 8 AM the following day. This form of participation is an act and gesture intended to raise awareness of poverty in our local communities.
On Friday Matt Wickham slept in his car – no word yet on what he was able to collect in the way of donations.
Along with his day job of Senior Vice President and General Manager, Sales & Operations at Cogeco Matt is the Chair for the 2024 United Way Drive to raise $12,500,000.
That would be defined as “above and beyond”.