July 16th, 2024
BURLINGTON, ON
By now, most Ontarians know that frontline workers at the LCBO are on strike, but not everyone knows why. So here’s an explanation.
This is not just another strike about wages and working conditions. It’s about stopping the destruction of actual jobs held by actual people. It’s about protecting a public asset that belongs not to the government but to the people of Ontario. And it’s about protecting billions of dollars in revenues that fund provincial public services.
All of those things are connected.
In the world of labour negotiations, few issues are more fundamental than setting the boundaries of the bargaining unit.
The term “bargaining unit” describes a group of employees, working for one employer or a group of employers, who are members of the same union and negotiate a collective agreement together. When it comes to defining the unit, one factor is critically important: the work itself.
Whose job is it to unload that truck, or stock those shelves? Whose job is it to sell that product?
If unloading, stocking, and selling is bargaining unit work, then workers and their union can negotiate wages, scheduling, job security protections, and all the things unions negotiate. But if that same work is deemed to be outside the bargaining unit, then the workers are out of luck. You can’t bargain over work that’s not in the bargaining unit.
This is a core issue in the current strike by OPSEU members at the LCBO. Because the Ontario government—the actual employer here—is taking a wrecking ball to the walls of the bargaining unit.
By allowing up to 8,500 new private outlets to sell beer, wine, and pre-mixed cocktails, the LCBO is transferring bargaining unit work outside the reach of the union. It’s a direct attack on OPSEU members’ ability to have a say over their wages and working conditions.
This would be alarming to workers in any workplace, but when it comes to the LCBO, it should be alarming to every Ontarian. That’s because the LCBO is a public asset, and a very lucrative one at that. The $2.5 billion dividend the LCBO paid to the government in 2022-23 is a lot of money. It’s enough to fund the Sault Area Hospital nearly 10 times over. Or the public school board in Windsor five times over.
The profits of the LCBO are a strange thing to want to give up, yet that is exactly what Queen’s Park is doing. Under the government’s new plan, a sizable chunk of the profits currently flowing to the public will now flow to private companies and their owners. The taxes these companies pay on the sales they make will not come close to making up for the LCBO’s lost profits. And profit is where the money is.
Until recently, Ontario governments of all stripes have understood this basic fact. Successive governments have maximized the LCBO’s profits in two ways: by expanding sales, and by ruthlessly pushing down labour costs at every opportunity.
But making money has not been governments’ only concern. Since the 1980s, private interests have been demanding a larger share of the alcohol market. And governments have responded.
After his election in 1995, Ontario Premier Mike Harris did not sell the LCBO, as he had pledged to do. Instead, he used the threat of privatization as a cudgel to extract major concessions from LCBO workers and their former union. By 2002, the end of the Harris years, the majority of customer service reps working in LCBO stores (and many workers in its warehouses and offices) were casual employees with low wages, no benefits, and tenuous job security.
Unfortunately, these increased LCBO profits—paid for by the workers—did nothing to silence the self-interested voices calling for more private alcohol sales. They still wanted a piece of the action.
Successive governments gave it to them.
In 2006, the government of Dalton McGuinty doubled the number of LCBO “agency stores” run by private operators in smaller communities, bringing the total to 199. Starting in 2015, the Kathleen Wynne government expanded beer and wine sales to 450 grocery stores. Starting in 2019, the Doug Ford government again boosted the number of agency stores (renamed “LCBO convenience outlets”), bringing the number to 389 today.
In 2021, the LCBO closed its Retail Service Centre warehouse in downtown Toronto and contracted the work out to Trillium Supply Chain, part of an international logistics company. As a result, LCBO work related to e-Commerce, the Vintages Shop Online, and Specialty Services were transferred outside the OPSEU bargaining unit.
All these changes have been significant. But they are nothing compared to what the current government has in store. At present, there are 2,366 private outlets selling alcohol in Ontario in addition to 685 LCBO stores. Adding 8,500 more private outlets will have a profound effect on sales at the LCBO—and reduce the revenues that benefit all Ontarians.
When asked by City News how much those revenues would fall, Finance Minister Peter Bethlenfalvy responded, “Who knows, who knows?” When asked why the government’s plan includes private sales of pre-mixed cocktails, he said, “This is something that, you know, the broader community, the convenience stores, grocers, wanted.”

Liberal party leader Bonnie Crombie on the right is out talking to strikers. Marit Stiles, on the left meets with those on the picket lines.
Such comments make it clear that safeguarding the public interest is not top-of-mind for the government. It is not the public interest, but private interests, that are dictating government policy.
To be clear, striking OPSEU members are defending their own interests as well. But it’s important to remember that their bargaining unit is our LCBO. In this case, the interests of the workers and the interests of the broader public are closely aligned.
Randy Robinson is the Ontario Director of the Canadian Centre for Policy Alternatives. His background includes long career in progressive public relations and political economy.

As stated above, Randy is the Ontario Director for the Canadian Centre for Policy Alternatives, which promotes itself as an “independent, non-partisan research institute…”. Given this affiliation, one would presume that his perspective would be of an “objective observer” who would provide a dual-sided and non-partisan opinion piece – unfortunately, not so. It would have been helpful to know up-front, that until 2018 he was employed for ~24 years as a senior Communications Officer at OPSEU. Transparency is a good thing!
James, Graham and Joe…I was prepared to provide my “two cents” on this issue but your perspectives covered the “LCBO/OPSEU” landscape beautifully – you’re ‘spot on’! To further extend on Joe’s point, a quick ChatGPT query highlights that LCBO employees are very well compensated vs comparable jobs (i.e. unionized grocery store workers) in the marketplace. They should vote “yes” for the offer on the table (7% compensation uplift over three years and 400 casual roles converted to full time). Holding out to maintain the Whiteclaw’s/Mike’s HL ‘in-house’ is a hill they don’t want to die on.
From the beginning, the apparent reasoning behind this strike has been inconsistent and scatterbrained. Watch the news, listen to the interviews, nobody seems to have any idea why they’re on strike beyond their union telling them to go stand outside with a picket. And please, don’t pretend you’re doing this for the good of the general public. We’d be just as happy to see the LCBO dismantled entirely, eliminate the near monopoly they’ve benefited from for years, and give choice back to the consumers. This strike is stupid and unnecessary.
Thousands of people who work long hours in convenience stores also have a right to jobs.
The province gets money from the taxes on liquor no matter who handles the sales.
Jobs for life do not exist any more.
The notion that revenue derived from selling alcohol will decrease under the governments plan is baseless and scare mongering. The government controls the levers and could either apply a mark-up at source or by altering the tax mix applied to each alcohol unit. Two other provinces have a mixed model that has worked for decades. Compared to like jobs in the private realm it looks like the LCBO employees are reasonably compensated. The current LCBO business model needs a revamp starting with upping inventory turns, something that could self correct under the current government plan. By questioning government policy on this file OPSEU appears to be the tail wagging the dog. Lastly is OPSEU representing its members who may just want improved wages and benefits.