New Brands Coming To Ontario’s iGaming Market

By Catarina Mendez

July 30th, 2022



A significant change occurred on April 4th, 2022, in Ontario’s online gambling market. This sector, which until that date lacked regulation and thus became a hot spot for offshore betting sites, became a legal jurisdiction, and with it came some changes.

Getting legally registered in Ontario is a very very strict process

Since the legalization of online gambling in the province, several brands from North America and Europe keep joining the list of licensed operators.

Although these betting operators must meet strict regulations and take several steps before launching their websites in Canada, it doesn’t seem that the new additions will slow down soon.

What Brands Are Legally Operating Already?
At the time of this article, the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario (iGO) have already received registration from thirty-three gambling websites. These two entities are responsible for regulating and overseeing the operations of all Ontario sportsbooks and online casinos.

Before the regulated gambling market opened, several brands had already submitted their application for registration, which led to thirteen gambling websites going live on April 4th, 2022. The first brands to launch their operations in the province were:
● BetMGM
● Caesars
● BetRivers
● Royal Panda
● LeoVegas
● Coolbet
● bet365
● 888

Over the past three months, several other companies met the strict regulations and security standards that AGCO and iGO set for them, thus joining the original thirteen:
● Bally Bet
● DraftKings
● ComeOn!
● FanDuel
● KnightSlots
● NorthStar Bets

North Star and Rivalry are two brands available to gamblers in Ontario

● Bwin
● PartyCasino
● Pokerstars
● Unibet
● PlayOjo
● PointsBet
● Rivalry
● SlotsMagic
● Spingenie
● TheScore

Many of the currently legal brands in Ontario provide multiple gambling products, including casinos, sports betting, and poker. The companies that own and operate brands with separate product websites must apply for registration for each platform.

Nevertheless, this hurdle doesn’t seem to hinder gambling companies’ drive to join the regulated market, as there is already a long list of brands waiting to receive their registration.

New Brands Coming To Ontario… Soon!
As mentioned before, joining Ontario’s regulated online gambling market isn’t easy, and the process often takes time. Due to this, the companies behind gambling sites usually apply for registration several months before their preferred launch date to ensure they can meet all the steps established by the regulatory authorities.

Companies must complete two seven-step processes to launch their websites in Ontario legally. Firstly, they require AGCO’s approval which depends on multiple security, reporting, and compliance registrations. Once they receive this approval, they’ll have to complete the additional steps from iGO, which include, among others, submitting information about Anti-Money Laundering systems and configuring secure data communications.

The timings to complete all of these strict processes take more than two months, and, depending on the gambling platform’s unique properties, it could take even longer. However, once the brands receive AGCO’s approval, it’s only a matter of time until they become available for Ontario bettors.

Betway, Casumo, BetVictor, Betway’s Spin Casino, and Jackpot City have all received approval from the Alcohol and Gaming Commission. As such, you can expect to see some newly launched websites in the upcoming weeks.

Along with these brands, fourteen others await the license to complete the launching process.

Ontario has always been an exciting gambling market for offshore operators, who were able to launch their platforms without the need to meet strict regulatory standards. Before April 4th, 2022, several international operators took charge of the gambling industry in the province and did so at the potential expense of players’ safety.

Since the launch of the regulated market, gambling brands must ensure that all players’ winnings are paid and that their personal and financial information is safe. Likewise, sportsbooks now must comply with the gambling standards and offer fair and competitive odds.

Perhaps one of the most important aspects for players is that licensed gambling websites must provide responsible gaming tools, such as deposit and play time limits and the possibility for self-exclusion.

It’s possible to see that the regulated market brought an array of advantages for players and allows for healthy competition between brands. If the trend continues, we can expect Ontario’s gambling industry to expand continuously to become a global leader.

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