By Pepper Parr
May 13th, 2026
BURLINGTON, ON
Amazing what competition will do.
A Day or so ago, Dunkin’ Donuts announced it was returning to Canada and opening xxx locations across the country.
Today, Second Cup Café announced it will offer medium brewed coffee for $2 at participating locations across Canada, from May 13 until June 9. The four-week offer, the promotion is available all day and reflects growing demand for added value in the daily routines of Canadians and their everyday purchases.
The limited-time offer gives guests a simple way to enjoy Second Cup’s signature brewed coffee at a reduced price, whether they are starting their morning, taking an afternoon coffee break, or stopping in for a quick coffee and snack during the day.
“Coffee is part of the daily rituals of so many Canadians,” says Roxane Desjardins, Marketing Director at Second Cup Café. “With this offer, we are giving guests an accessible way to enjoy a premium coffee experience at Second Cup, at a time when value continues to matter.”
About Second Cup Café
A Canadian staple since 1975, Second Cup Café offers premium-quality coffee and specialty beverages. Focusing on sustainability and ethical sourcing, Second Cup provides customers with a refined and inviting café experience that celebrates coffee culture while supporting local communities.
About Foodtastic
Foodtastic is one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners. Committed to quality, innovation, and growth, Foodtastic continues to expand its presence across North America.
This level of consolidation is never a good thing medium and long term for consumers.
Second cup has never been as successful as Starbucks.
In Burlington on Brant/Fairview there was a Second Cup for many years. I always questioned how they could remain in business. The location was not great and the one or two times that I was in there were few customers .
About 6 months ago Second Cup at that location closed and Starbucks took it over. If you drive into Walmart at the Brant St. entrance there are always line-ups at the drive up window.
What makes Starbucks so successful in a location that Second Cup had to walk away from?
Is it the product being offered or the marketing?