The message didn't resonate with female readers. Has VR Pro lost its touch

By Staff

January 3rd, 2023



A reader writes:

“I have been supporting the VR Pro races for four years now. The latest ad, which I felt was highly subjective and inappropriate for women in this sport.

The advertisement didn’t resonate with many female runners.


“It is tasteless and has offended the women in our running group and beyond, all of who supported this woman.

“I reached out by email saying this sexualizes women and to basically do better. I got a cold reply “sorry Jullian” which isn’t my correct spelling! I figured it’s time to call her (Kelly Arnott) out and ask for an apology.

Jillian,a Peterborough resident who drive to Burlington to take part in some of the races

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