United Way flag will be on a city hall flag pole - the banner announced the 2023 target

By Staff

September 18, 2023



Today there was a special flag-raising at Burlington City Hall.

United Way Halton & Hamilton (UWHH) announced its fundraising goal for its 2023-2024 campaign with a huge nabber setting out the $12.5 million they want to raise this year.

Banner raised in front of city hall – it’s official – United Way will raise $2,500,000 this year.

This year’s campaign theme is “Nothing Matters More” is meant to unite our community, emphasizing the importance of standing together to support our most vulnerable community members.

Together, we can support those facing poverty, mental health challenges, domestic violence, addiction, isolation and disconnection.

Flag will fly for some time.

In attendance for this special day was Councillor Angelo Bentivegna, who stepped in as Deputy Mayor for Ceremony for the flag-raising and proclamation reading, and to Halton Regional Chair Gary Carr, Councillor Lisa Kearns, City of Burlington staff . Also in attendance was UWHH President and CEO Brad Park, 2023 Campaign Cabinet Chair Matt Wickham, UWHH VP of Marketing & Communications Kristen Jacob.

Now where does the money raised go?

United Way Halton & Hamilton is accountable to donors and the community. Donations are overseen by staff and a volunteer committee of professionals, who ensure that it is making the biggest difference possible.

They strive for administrative and fundraising costs to represent 23-26%.

The audited financial statements for the 2022-2023 fiscal year highlights that we were able to keep these costs below the targeted range, at 22%.

UWHH takes pride in their ability to keep their operating costs well below the 35% threshold identified by Canada Revenue Agency.

They work strategically to keep Fundraising and administrative fees low by working with volunteers and retaining sponsored employees from community workplaces.

The investments the United Way makes are based on the evidence they gather which is set out in the Impact report they prpduce every tear.

We’ll tell you more about that later in the campaign.



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