Insight - the service city uses to do opinion polling of a group of people that are fully representative of the community.

News 100 blueBy Pepper Parr

April 15, 2016


There are now have 694 Insight Community members!

In a city this size there should be at least 2500 people

Insight is the service the city has to do almost instant polling of a group of people that are fully representative of the community.

Insight logoThe service was not cheap – $100,000 a year – but it is a very useful and for the most part a very accurate tool to measure public opinion.

The panel is becoming more evenly spread demographically and is sitting at 53% Male, 45% Female (2% of you preferred not to answer).

It is now quite evenly split of over the six wards in the city. The numbers have grown with each and every survey put out to the public, where there has been the option of joining the community.

The Gazette has heard of people who were not accepted into the polling group and they concluded the city knew who they were and didn’t want them within the polling group.

Nothing could be further from the truth – the city knows a lot about the people within the group – except for one thing – who you actually are.

They know your age, what you earn, where you live, what kind of a home you have, if you use transit, your education – all kinds of data – but they don’t know your name.

What polling needs is a balance in the group questions are being put to – which means you might be a 42 year old male with a college education – they may have enough of those – but need women who are single with a post graduate degree.

If you are interested in being part of the panel – apply – the people who run the service will determine if you fit into the balanced panel they maintain.

Being turned down doesn’t mean they didn’t want YOU – it meant that there were already enough people like you on the panel.

If you want to follow up on this  CLICK HERE and you will get to the Insight page on the city web site.


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