How do you tell the guy? “We need to move on”, “It’s over” “We can still be friends?” Women are asked to share their experiences.

By Pepper Parr

BURLINGTON, ON April 13, 2011 – This is supposed to be the election that is going to be dominated by social media. Everyone is tweeting or posting a message to their Facebook page and this is all supposed to keep us in the loop and know, to the last second, what’s going on. Ok, if you say so – I suppose.

All that ability to communicate with us is a step beyond the telemarketers interrupting dinner – but its happening so I guess we have to live with it. Right?

It isn’t all doom and gloom though – there are some funny things going on. The Raging Grannies have done a song that is available on You Tube. And Eric Williams of Hamilton has created a You Tube section with a feature that is titled: It’s over Steve!

The theme is of women who are talking to some man in their life and telling him that the relationship is over. Women will identify with this one – and some of it is really quite funny.

Williams’ take is asking women who have a camera attached to their computer to do a little piece on how they would end a relationship – in this case with Stephen Harper.

“They are just regular everyday Canadian women.  Strangers I recruited off the street after we setup our shot.  Basically I said, stare into the camera and break up with Steve in 60 seconds or less, just like you have before, or have seen in movies.    The girls did their own acting.” And now they are getting their 15 minutes of fame.

Williams is a communications student at McMaster University where he is doing two undergrad degrees and would like to see his effort go “viral” which in the world of the techies is like taking down all ten pins with one bowling ball – three times in a row. Big stuff.

Williams says he “is not affiliated with any political party and hasn’t  received funding from anyone.  We have big plans for future episodes to be released this week and throughout the election.

“The goal”, says Williams, “is to boost the female turnout on election day.  I’d like to see their turnout be at least 10% higher than the last election. Women are awesome at social networking and I think it’s gonna work.”

“We are having a great time making these! And adds: What an age we live in, eh? Can’t get much more Canadian than that. McLuhan would call it cool!.

You get viral when people see the item and pass it along to their friends – some of these things spread around the world in a matter of hours. Sort of like watching a “wave” at a hockey game.

The “It’s over Steve! Gets a little political at the end – we apologize for that. We pass it on in the spirit of good fun. If you happen to come across something on Ignatieff or Duceppe or Layton in a similar vein – pass them along. We need something to take for the assault on our senses during election campaigns.



Here you go:  Its Over Steve – Episode 1



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