Waiting for the cheque: Kraft Foods fails to deliver prize money to BLOMHA.



By Pepper Parr

BURLINGTON, ON  June 4, 2013.  Figuring out who they are going to offer a hockey scholarship to must be a little awkward for the people over at BLOMHA (Burlington Lions Optimists Minor Hockey Association); the prize money they won in the Kraft Foods –  The Game Goes On contest hasn’t arrived yet.  The winners were announced mid-April.

BLOMHA hasn’t even been told the cheque is in the mail.

Maybe they are waiting until the Stanley Cup winner has been decided.

Odd how a corporation the size of Kraft Foods would hire a company to run the program for them and then not follow through promptly.

Two of the three worked away at their keyboards much of the weekend to bring home some prize money for BLOMHA.  The little guy on the right is still waiting for the $20,000 cheque to arrive.

BLOMHA won $20,000 – the top prize was $100,000, and planned to use the funds to buy equipment that could be loaned to those who couldn’t afford to play the game.  Scholarships were going to be awarded for kids whose families could not afford the fees.

The BLOMHA ideas were great – a part of what makes this community what it is.

The speed at which the public relations agency (Edelman) handling the project hasn’t moved is leaving a bad taste in the mouths of the hundreds of people who spent the 48 hours at their keyboards.

Wonder how the other Kraft winners feel about this?

We asked the public relations agency, Edelman, for some comment.  Nothing yet.

Kraft Foods Canada is a little difficult to get through – but we will keep trying.

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