By Pepper Parr
September 25,2014
BURLINGTON, ON.
There aren’t many opportunities to say that you don’t like something without going to a lot of effort or offending someone.
There is a word out there that is offensive but it is still in use. The moment I write the word I give it currency and I’m reluctant to do that – so let me say it begins with R end in D and has four letters in between.
In the soccer world the yellow card is a caution – it is being used to caution people who choose to use a really repugnant word.
It’s a repugnant word, filled with hurt and harm and not in the least bit funny.
There is a group that wants to extinguish the word and they’ve come up with a program to get us to the point where the word isn’t used.
They call it they yellow card program and it is tied into the Special Olympics Canada and Canadians living with intellectual disabilities.
Motionball is a national charity that raises funds and awareness for Special Olympics Canada year-round. There is #nogoodway to use the “R-word,” and Canadians are asked to take the pledge to stop using the “R-word” and raise a proverbial yellow card when others use it socially.
In soccer, a yellow card is shown to offending players as a warning that they have crossed a line; in the same way, the Yellow Card Campaign aims to inform Canadians that using the “R-word” is offensive to those living with intellectual disabilities even if used in a way that seems harmless.
By informing and engaging without being punitive or threatening, the Yellow Card Campaign hopes to invite and inspire change, not force it.
The campaign hopes to see 36,000 Canadians take the pledge online to stop using the “R-word” – a figure that reflects the number of registered Special Olympics athletes across Canada.
In addition to the social change the campaign hopes to inspire, the Yellow Card Campaign’s corporate sponsors and private donors have come together to donate $1 to motionball for each supporter who takes the pledge online at www.motionball.com/yellowcard on Yellow CardDay which will be recognized in Halton when Regional Police Chief Stephen Tanner and Oakville Mayor Rob Burton will be taking the pledge and helping to kick off the event in the Rotunda at the Halton Regional offices on Wednesday, October 1, 2014 at 10:00am
By taking the pledge on behalf of the almost one million Canadians living with an intellectual disability, supporters not only promise to stop using the “R-word”, but also to raise a proverbial yellow card when others use it casually.
