By Staff
May 26th, 2018
BURLINGTON, ON
It hasn’t been a stunning start for the Burlington Herd, part of the InterCounty Baseball League that is celebrating its 100th year of baseball in the province.
So far the Herd is 0 for 4 – and are up against the Toronto Maple Leafs on Saturday – Nelson Park for a 1:00 pm start.
Management has done a decent job on the marketing side – but in the world of sports – when you win you draw an audience.
Burlington has yet to fall in love with baseball. Part of the reason is that the team has yet to present a player that identifies with the city; the continued change in the ownership – with each owner coming p with a new name: they were the Twins for a few years, then the Bandits and now the Herd. Without consistency in the brand and a sense of loyalty to the team and players citizens can identify with there isn’t much to build on.
The last time Toronto and Burlington were on the diamond together the Leafs overcome a four run deficit to beat the Herd.
