Forget the 15 minutes of fame Andy Warhol promised you – put up the big bucks and have your name in lights in Alton Village for-ever.

By Staff

BURLINGTON, ON.  March 2, 2013  Burlington, Ont., March 1, 2013 – The City of Burlington is looking for sponsors and a name for the new recreation facility in Alton, opening this fall. The new facility will support Burlington’s sports community and will be a destination for regional and provincial sports tournaments and events.

A sponsorship package for the naming rights to the facility and the amenities inside is now available to the community and businesses.

The Library Board now has the funding for the staff to work the new Library – now to buy the books, train the staff and get ready for the Grand Opening.  Will there be a “get it all done at once” opening or will there be three different events?  What do you think – can those politicians turn down a chance to mug for the media?

To assist in the development of the naming and sponsorship program, the city worked with a consultant and conducted a national assessment of municipal naming rights practices. The research indicated that more than 60 per cent of 41 municipalities surveyed were actively involved in seeking naming rights sponsors.

“Like many other cities across Canada, the City of Burlington is looking at sponsorship as a viable way of reducing a potential burden on the tax base by generating new funds to help with the future repair and renewal of facilities,” said Rob Axiak, manager of recreation services.

The concept of sponsorship and naming rights is not new to the city.

“We have several city facilities that carry the names of community sponsors such as the Dofasco Waterjet at the Waterfront, Paletta Mansion and various rooms inside Tansley Woods Community Centre to name a few,” said Axiak.

The new recreation facility in Alton includes 53,886 square feet (5,006 square metres) of space and is connected to a new high school and public library branch. The high school and library will be pursuing naming options separately.

All it needs now is some landscaping and a name that someone with a ton of money and a hankering to have their name in lights and the place will be ready for the public. This fall is the planned opening date.

Background:  Located on the north side of Dundas Street, east of Walker’s Line beside Norton Community Park, the Alton facility is equipped with amenities to support basketball, volleyball, badminton and disabled sports tournaments and other sporting events.

The recreation facility boasts four 40-metre-high competitive-size gymnasiums, change rooms, two multi-purpose rooms, a meeting room and an indoor sports square designed for award ceremonies.  This unique facility is fully accessible for athletes and spectators with disabilities and is the only facility with eight competition-sized double gyms west of Toronto in the Greater Toronto Area.

The high school, with a classroom capacity for 1,200 students, is equipped with four 38 metre-high, competitive-sized gymnasiums, a 200-seat auditorium, art rooms, an illuminated artificial sports field and an eight-lane running track.

The Burlington Public Library branch will combine with the school board’s library to create a joint, integrated library that serves both students and the community. The library’s design provides for multi-generational use and includes flexible space that will take full advantage of new and emerging information technology.

Now that the Library Board has their funding for staff – can you imagine – there were people thinking that the library didn’t need new money to pay for the seven new people needed for the new facility – maybe it could sponsor a search for a new name and then work with the community to find a sponsor.


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