Gazette enters a new phase of its business development .

By Pepper Parr

April 11th, 2016

BURLINGTON, ON

We launched our crowd funding initiative late this afternoon telling our readers that we needed to raise some operating capital to hire a strong advertising sales person and additional editorial help.

I put in a paltry $20 to ensure that the site was working and went out to do a short interview and returned to find a few others had contributed, More importantly there was an email from a person who thinks he would like tow work for us – here is what he had to say:

“The Gazette gives a voice to, and tells the stories of, its community; plus, is in the position to capitalize on the four critical drivers of the online experience – video, content, mobile, results. That’s why the company can enjoy a competitive advantage on which Bell Media, Corus, Durham Communications and Channel Zero have yet to capitalize as effectively in the Burlington-Hamilton market.

“I’m prioritizing selling and/or managing for a local and digitally-focused media company with critical mass in the market; as that enables me to build things faster for the employer, clients, and myself – more so than I can on my own. I’ve targeted Burlington-Hamilton (next to our home in the Niagara Region), as it’s a far bigger market with larger dollars to harvest. The Gazette is prioritized ahead of broadcast because you’re in a position to take thought leadership position in this sector.”

Sounds good doesn’t it? As we get into the week we will begin telling everyone we know about the help we need – for the moment – we are off to a good start and I am off to cover a city council meeting. Let’s see what those rascals have been up to.