By Staff
BURLINGTON, ON. If you hustle hard enough, if you promote and promote and promote marketing objectives can be met.
James Burchill has done that with his Social Fusion Network and has managed to get more than 700 people to register for his trade show event taking place at the Performing Arts Centre this evening.
Was it the $500 cash prize he put up? Was it the opportunity to meet with 700 people in one location without spending a dime? Or is it that Thursday is just a quiet day and there was really nothing else to do in town.
Whichever, it will be interesting to see how much buzz there is in the room this evening. The guy has done something right.
I am thrilled with the numbers of RSVP’s … however you never get 100% of people show up. The industry norm for ‘free’ events is usually around 50% commitment. However from day 1 we’ve maintained an average of about 75% climbing as high as 95% for some events. I reckon we’ll see somewhere in the high 500’s or low 600’s when it comes to final head count. Either way, it’s great that we can get so many people together to network. Great for guests, great for vendors, great for the venue and great for Burlington too.