By Pepper Parr
August 15, 2015
Burlington, ON
The lights would have dimmed a bit last Monday when Murray Hogarth’s spirit left this earth.
That twinkle never left his eyes.
Surrounded by his family at their cottage Murray passed away in his 84th year.
It was a delight to interview Murray Hogarth when he was named the philanthropist of the year. There were some health issues at the time that kept him away from the podium at the annual Burlington Community Foundation Masquerade Ball – his son Tim spoke for his Dad and said: “Typical of my father’s entrepreneurialism Murray recognized that while we can’t always predict what lies ahead, we can always make sure we are prepared to seize the opportunity or meet the need when it arises. And that is what this is all about. It’s never too late… philanthropy, as Murray and Diana have proven time and again, has no retirement age.”
Murray was an entrepreneur in the full sense of the word. He was a risk taker and he was also a keen thinker – he knew how to figure out the odds and he took chances.
He was a foxy guy – you had to be fast to catch this man.
During our interview there was a consistent twinkle in his eye as he talked about how he consistently beat out the “big guys” in the retail gasoline business. The conversation ranged all over the place – from when he first met his wife Diana and included the thinking around the first gas station he opened and on to how he tweaked his marketing practices to constantly stay ahead of the name brands.
Murray was the first guy to put oil out beside the gas pumps.
Murray was the first guy to put light over the gas pumps and then added canopies to keep the rain off people.
He created loyalty cards.
In his prime he must have been a force in both his businesses and his community.
Partners, friends since the day he first saw her when she was ten years old. Murray and Diana Hogarth in their Lakeshore Road home
During my interview with Murray, his wife Diana came into the sun room, sat on the arm of the couch Murray was on and gently placed her hand on his shoulder; one of those touches that you instantly knew she had been doing every day of their marriage.
The Hogarth home was exquisitely decorated and I remarked that she must have had some experience as an interior decorator. Diana commented at the time that “interior decorators hang wall paper – I don’t hang wall paper.” That tart tongue put me in my place.
While Diana was the mother of the five Hogarth boys she was also very much a partner in the business with Murray. You could almost see them sitting across from each other talking over a business problem or situation with Diana giving it her all.
The first Pioneer gas station – it didn’t look like this the day it opened but it has been open every day since November 1956.
“There were problems” said Murray during the interview. “There were two occasions when we were in serious trouble” at which point Diana piped in with the comment: “How much do we want to tell this man Murray.”
The kind smile Murray had for Diana every day of their long healthy marriage appeared on his face and that subject got dropped.
There will be a Visitation August 19th at Smith’s Funeral Home on Guelph Line: 3pm to 5 pm; 7pm to 9pm. There will also be a private celebration at the Port Nelson United Church.
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