Name change: From Burlington Economic Development Corporation to Burlington Economic Development - go figure

News 100 redBy Staff

January 13th, 2021

BURLINGTON, ON

 

Breaking news?

“The Burlington Economic Development Corporation, also known as BEDC, announced today that effective immediately it will be revising its name to Burlington Economic Development and will drop the use of an acronym. When needed, Burlington EcDev will be used as the abbreviated name. The revised name will allow Burlington Economic Development to better represent their value proposition and provide a stronger, more obvious connection to the city it represents.

bedc data“The acronym BEDC does not resonate with our audience because there is no explicit connection to Burlington. The change will also help minimize confusion with private-sector companies using similar acronyms, a challenge we have experienced in the past,” explained Anita Cassidy, Executive Director of Burlington Economic Development.

This comes across as much ado about nothing. Don’t they have better things to do?

“In November 2020, Burlington Economic Development launched the brand new InvestBurlington.ca website. With a focus on storytelling and user experience, the new website features dedicated pages for Burlington’s key sectors and easy to navigate tools and resources that provide all of the qualitative and quantitative information businesses and investors need to locate or grow a business in Burlington.

“The site also features a number of success stories and testimonials from businesses that call Burlington home. The evolution of the name is a natural next step in building awareness of Burlington Economic Development, and its role in attracting new investment to Burlington, as well as in supporting Burlington’s existing business community.”

Not to be picky – but in in orderto be identified as a separate legal entity does the organization not require either Inc., or Ltd., or Limited, or Corporation as part of its name?

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