Operation Impact 2021: Be a Hero. Aim for Zero.

By Staff

October 7th, 2021



Tomorrow marks the beginning of Operation Impact 2021, a national public awareness campaign aimed at making Canada’s roads the safest in the world. By promoting safe driving behaviours, we hope to help prevent collisions, save lives, and reduce injuries on our roads.

From Friday, October 8th to Monday, October 11th, 2021, police across the country will be focused on behaviours that put drivers, passengers and other road users at risk:

  • impaired driving due to alcohol, drugs or fatigue;
  • aggressive driving;
  • distracted driving; and
  • driving without a seat belt.

Most collisions are not ‘accidents’, they are generally the direct result of a conscious decision an individual driver has made. If there were zero problematic driving behaviours at the wheel, we could expect zero collisions, zero injuries and zero deaths on our roads. So this year, we are inviting residents in our community to Be a hero. Aim for zero.

Motor vehicle collisions kill about 2,000 Canadians, seriously injure another 10,000 people and injure about 165,000 citizens in this country each year.

It is not a coincidence that the timing of this campaign to achieve safer streets and highways takes place during this long weekend. More people are travelling, and collisions are therefore more frequent.

If you see driving behavior that puts others at risk, please call 911 at the earliest and safest opportunity.

Operation Impact is organized by the Canadian Association of Chiefs of Police, under the leadership of the CACP Traffic Safety Committee, in support of Canada’s Road Safety Strategy 2025.

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1 comment to Operation Impact 2021: Be a Hero. Aim for Zero.

  • Dave Turner

    What about “oblivious drivers”. Those who are oblivious to road users around them. Those that cause frustration and annoyance in other road users. For example those that migrate to the centre or left hand lanes on three laned carriageways, leaving the right hand lane virtually empty; or those that are oblivious to drivers behind them on highways who are looking to pass by; or those who travel in the HOV lanes at slower speeds than the non-HOV lanes. These oblivious drivers may not be directly involved in accidents, but are surely likely the indirect cause of others employing bad driving decisions, which then may result in accidents.