By Staff
December 31st, 2017
BURLINGTON, ON
It is said that “80% of human experience is filtered through the eyes”. The choice of a colour used is then critical.
But who makes that choice?
The Pantone Color Institute helps companies make the most informed decisions about color for their brands or products. Whether it is color trend forecasting, brand color development, custom color solutions, or product palette selection, the Pantone Color Institute guides their clients through the development of a color strategy.
They also make a pronouncement on what the colour for a year is going to be – and the trend makers tend to follow.
The Color of the Year 2018 is a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Expect to see a lot of it – we were having lunch at the Tin Cup on Friday and sitting at a long table with at least 30 boys celebrating a hockey event was a Mother with purple hair.
Pantone maintains that their 2018 purple alludes to the mysteries of the cosmos and the unknown. Not sure the Mother had an “unknown” look about her – more one of being frazzled trying to cope with the boys who all needed to talk at the same time – loudly.
Laurie Pressman, vice-president of the Pantone Colour Institute, said: “The Pantone colour of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
