Burlington resident wins $50,000 for selecting a new potato chip flavour.

News 100 blueBy Staff

November 18th, 2015

BURLINGTON, ON

 

Jordan - with Potato chips

There is a reason for the smile on this guy’s face – he is ahead fifty big ones.

There is a reason for the smile on this guy’s face – he is ahead fifty big ones.

Jordan Cairns, a Burlington resident was the winner of the Lay’s Do Us a Flavour contest.

Earlier this year, Lay’s asked Canadians to submit regional flavour ideas for the next great potato chip. Jordan was named one of four flavour finalists in August after making the contest’s shortlist. Cairn’s He used Atlantic Canada’s reputation for potato cultivation as his inspiration – one of his fondest memories growing up was enjoying freshly baked, rich and cheesy scalloped potatoes at family occasions.

Cairn’s came up with the idea for P.E.I. Scalloped Potatoes. The flavour was selected after a two-month consumer voting period.

Cairn’s won the $50,000 plus 1% of his flavour’s future sales.

The Lay’s Canada Do Us a Flavour contest has received more than 2.7 million flavour ideas from fans across the country since 2013. Jordan intends to plan an epic trip across Canada with his winnings.

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