By Staff
March 14th, 2025
BURLINGTON, ON
Today, Dr. Kieran Moore, Chief Medical Officer of Health, issued the following statement:
“Over the last several weeks, we have seen the number of new measles cases rise to 173 bringing the total number of confirmed cases in Ontario to 350 since 2024, including 31 hospitalizations. This is the most measles cases Ontario has seen in over a decade. It is critical we work together to mitigate further spread of this vaccine-preventable disease.
Over 96 per cent of cases in Ontario are among individuals who are unimmunized, or have unknown immunization status, and were exposed in their community or while travelling. A majority of Ontario’s cases are concentrated in southwestern Ontario among unvaccinated people.
 Vaccination is the most effective way to limit the spread of measles.
Vaccination is the most effective way to limit the spread of measles and protect yourself and your loved ones. The measles, mumps and rubella (MMR) vaccine has been in use for more than 50 years and is proven to be one of the safest and most effective vaccines available. All Ontarians should ensure themselves, and their children, are up to date on their vaccinations. Children who are fully immunized with two doses of the measles vaccine are nearly 100 per cent protected, with one dose estimated to be up to 95 per cent protective.
As part of routine vaccination schedules, children should receive two doses of the measles vaccine, their first at 12 months and a second when they are between four to six years old. If you are not sure about your immunization status, please contact your health care provider or your local public health unit.
 Measles spreads easily among those who aren’t vaccinated and can lead to serious health issues including pneumonia, respiratory failure, swelling of the brain, and in rare cases, death.
Measles spreads easily among those who aren’t vaccinated and can lead to serious health issues including pneumonia, respiratory failure, swelling of the brain, and in rare cases, death. If you think you or a family member has been exposed to measles, please contact your health care provider immediately. Before any visit, be sure to call ahead to let them know that you are coming and that you suspect that you may have measles so appropriate precautions can be taken.
We will continue to work alongside our public health partners to respond to measles and to ensure the health and safety of communities across the province.
By Staff
February 24th, 2025
BURLINGTON, ON
 Indeed, whoever it is did make it through a cold cold night.
The Sleepless For Our Community event, that’s the evening people sleep in their cars overnight to raise funds for those in our community who are experiencing poverty-related challenges. The funds raised will directly support programs that provide essential services such as housing support, food security, mental health resources, and job training to individuals and families in need.
Continue reading Sleeping in cars overnight on one of the coldest days of the year raised $335,000 for United Way
By Staff
February 24th, 2025
BURLINGTON, ON
Ontario’s health care crisis is deepening at a time when the province already has the fewest hospital beds per capita in the country and the lowest per capita health care funding of any province.
The province has the fewest hospital staff per patient in Canada. As a result of being funded under their operating costs, Ontario hospitals have a combined deficit of over $800 million this year.
A health care system in crisis at a time when Premier Doug Ford sent $200 cheques to almost every person in the province.
Hospital workers, health care advocates, and community supporters will make a statement outside St. Michael’s Hospital in Toronto opposing the elimination of at least 750 positions—cuts at a hospital that is already understaffed – that will increase patient wait times and affect the quality of care.
 1,850 are on stretchers at hospitals every single day
“These job cuts will have a devastating impact,” said Michael Hurley, president of the Ontario Council of Hospital Unions (OCHU). “This hospital plays a vital role in Toronto, and it is downsizing significantly at a time when demand for its services is surging. The Ford government’s continued underfunding is pushing Ontario’s hospitals past the breaking point, and the impact can be measured in the suffering of patients and those who love them.”
A health care system in crisis.
Public opinion polls consistently rank health care as the No. 1 issue for Ontarians, yet the government continues to cut and privatize essential services.
“The hospital funding policy of the Ford government is letting down communities across the province,” said Sharon Richer, secretary-treasurer of OCHU. “250,000 people are on surgical wait lists.1,850 are on stretchers at hospitals every single day. ERs are closing routinely.”
Since taking office, the Ford government’s increases to hospital funding have not kept pace with inflation, population growth, ageing, or the rising cost of drugs and medical technologies.
 The fear amongst many is that the Premier is building a private health care system rather than fund the existing public system.
“This government can imagine funding a $100 billion tunnel that no one has asked for, but it refuses to fund the actual costs of a vital service like our hospitals,” says Hurley. “We need to talk about a plan to staff up our hospitals, to get patients on wait lists into surgeries, to get patients off hallway stretchers into beds and to meet the demands of an aging and growing population. We want to have that conversation urgently.”
Health care advocates warn that these layoffs are part of a broader push to privatize more services, creating a two-tier system where only those who can afford to pay get timely care.
By Staff
February 20th, 2025
BURLINGTON, ON
While Winter storms continue to create havoc across the country, including the city of Burlington, the need for keeping blood products at optimal levels is important.
The heavy snowfall, ice storms and extreme cold have resulted in hundreds of cancelled donation appointments. During storms, many people offer acts of kindness, such as helping their neighbours clear snow, shoveling out cars or providing warm spaces for those in need. Donating blood is another way people can give back to their community.
 These donours are well past the 100 mark. Kudos to them.
Open appointments to donate are available in Burlington at 1250 Brant Street.
Eligible donors are asked to book at their earliest convenience — and consider inviting a new donor to join you. If you’ve never donated before, now is the time to join a community of people committed to saving lives. Every day this winter, we need 450 new donors across Canada to help fuel Canada’s Lifeline. Beat the winter blahs and get Canada’s blood pumping!
Help people right here in your community and across Canada. Book now on blood.ca, use the GiveBlood app or call 1 888 2 DONATE (1-888-236-6283).
By Staff
January 9th, 2025
BURLINGTON, ON
Students in grades 4, 5 and 6 are invited to answer the question “What does home mean to you?”
The annual Meaning of Home Habitat for Humanity writing contest is open until February 21, 2025,
The goal this year is t0 entice 850+ student submissions across Halton Mississauga and Dufferin Region!
Access to safe and affordable housing continues to be a top priority for all Canadians, including children, who understand how it can provide their family with a place to pursue their dreams and build a better life. Our model of affordable homeownership helps families in need of housing to buy their own home through an affordable mortgage geared to income — helping them build a strong foundation and the financial stability to plan for their children’s futures.
Continue reading What does home mean to grades 4,5 and 6 students?
By Staff
December 21st, 2024
BURLINGTON, ON
There are no illustrations with the article.
The best news story of the week appeared in the Toronto Star this morning.
During a week that has been gobsmacked by fast-breaking news, it was a welcome relief to learn more about the Winter penis and erictile dysfucntion.
Kevin Jiang, a Toronto Star Staff Reporter reports in detail.
The shift in temperatures on top of the psychological impact of the season can serve to worsen or even push people on the edge into full erectile dysfunction, experts say.
“There’s no question (patients complaining of erectile dysfunction) increase over the winter, and in most cases it’s men looking for a quick fix,” says Dr. Jack Barkin, a urologic surgeon, a leading expert on sexual dysfunction and clinical professor of surgery at the University of Toronto.
Reports of erectile dysfunction typically increase by 15 to 20 percent in the winter, compared to the regular months, he added.
Usually, when someone experiences erectile dysfunction, it falls under three categories: vasculogenic, meaning it stems from an issue with blood flow; neurogenic, where something had gone wrong with the nerves; or psychogenic, where the problem is psychological.
All three variations can be made worse by winter, but especially vasculogenic erectile dysfunction.
“There are basically three things that drive the penis. Number one is blood flow. Number two is the nerve supply that stimulates the erection itself. And then the third thing is the hormonal level — testosterone,” Barkin explained. “Those things have to be in sync for good libido, as well as good erectile functioning.”
Many can attest to the shrinkage that accompanies a sudden drop in temperature, as famously addressed on the TV show “Seinfeld” — when you leap into a pool or step out of the shower, for example.
It’s a natural function of our bodies, explained Dr. John Aquino, medical director of the Ontario Men’s Health clinic. “In cold temperatures, your body wants to keep its warmth to the core of the body for the vital organs,” he said. “So it sort of shuts down more circulation to the extremities, like your hands.”
Veins constrict, limiting blood flow and causing penile shrinkage — leading to an up to 50 per cent reduction in the organ’s length and an up to 30 per cent reduction in its circumference or girth, Barkin added. The testicles, which typically hang outside the body to maintain optimal temperatures for semen production, may also be pulled up into the body.
While this reaction is not limited to winter, the season can cause it to happen more frequently and for prolonged periods of time.
For healthy individuals, the shrinkage may have little impact on their sexual performance. “But for men that are already suffering from erectile dysfunction, this can be a real difficult phenomenon,” Barkin said, explaining that circulatory issues in the organ can be exacerbated by temperature-related blood vessel constriction.
“The penile arteries are the smallest (arteries) in the body,” he noted. This constriction can also cause some to lose an erection mid-sex if it suddenly gets chilly.
Aquino added that “if someone was already prone to erectile dysfunction — maybe they had a preexisting compromise of the small blood vessels there for various reasons, maybe they have vascular disease or diabetes or hypertension — then (winter penis) could be even a bigger challenge to overcome.”
If you don’t recover from penis shrinkage after warming back up, it may be time to see a doctor. “It may be an underlying sign of other blood vessel abnormalities — high blood pressure, for example, high cholesterol, cardiac problems or heart problems,” Barkin said.
In the end, winter penis shouldn’t have any long-term consequences, Aquino explained. “But it can be distressing for some men, though. Not just in the ego sense, but actually, the feeling of the genitalia shriveling up inside their body just physically distresses them.”
Other ways winter affects male sex drive
Penile shrinkage is just one piece of the puzzle. Barkin notes that as people bundle up indoors, they may not be getting enough sunshine exposure and, subsequently, vitamin D. A deficiency of the nutrient can lead to an increased risk of erectile dysfunction.
But perhaps a larger contributor is the psychological impact of winter. For many experiencing erectile dysfunction, the issue is “in the big head, not the little head,” Barkin explained — and seasonal affective disorder is a significant driver of this condition.
“Because of the lack of sunlight, people can get chronically depressed,” he said, explaining that it can also partly contribute to neurogenic erectile dysfunction. “That’s another reason why winter penis, or seasonal erectile dysfunction, can be quite prominent.”
Winter can also significantly affect testosterone levels, a key hormone for erectile function.
“The male hormone is very emotionally related, so things like stress and whatnot can impact dramatically on that,” Barkin said, referencing studies that found testosterone levels plummeted in people undergoing stressful situations, like U.S. army rangers undergoing training.
Meanwhile, people tend to stay inside and not exercise as much. They may gain weight and drink more alcohol — all factors that can significantly affect testosterone.
“Another component is that in cold weather, people don’t get out as much. They don’t socialize as much,” Barkin said. “The old adage of use it or lose it comes into play, where if you don’t get repeated stimulation” it might impact your future performance.
How to treat seasonal erectile dysfunction
How you treat winter penis depends on the type of erectile dysfunction you suffer from.
If it’s circulation-related, consider bundling up more when you go outside — Barkin recommends long underwear or even investing in electric, heated undergarments. “Diminish your time outside if you are suffering from that and take breaks — if you’re out skiing, go back to the chalet every 20 minutes or so,” he said.
If you’re still struggling to have an erection, try raising your body temperature by taking a warm — not hot — bath, he continued.
If you’re suffering from seasonal affective disorder, you can invest in a UV lamp, which mimics sunlight indoors. Otherwise, it’s important to continue exercising throughout winter, go on sunny walks and avoid consuming too much alcohol or tobacco to maintain healthy testosterone levels, Barkin explained.
Finally, you can see your doctor for medical intervention, whether through medication or treatments like low intensity shockwave therapy.
“The last point I wanted to make, which is so important, is smoking,” Barkin finished. “Smoking also causes (blood vessel) constriction. So if one is on the brink of erectile dysfunction, definitely stop smoking — it can have at least a 20 to 30 per cent improvement in their erectile function.”
By Staff
October 29th, 2024
BURLINGTON, ON
RSV immunizations available November 4, expanded program will protect more infants and high risk children
Starting today, Ontarians can receive their free flu shot and the new, updated COVID-19 vaccine at local pharmacies, public health units and primary care providers across the province. Staying up to date on vaccinations continues to be the best way for people to stay safe and healthy this respiratory illness season and avoid unnecessary visits to the hospital.
 Ontarians can receive their free flu shot and the new, updated COVID-19 vaccine at local pharmacies, public health units and primary care providers.
“Our government is taking steps to ensure Ontarians of all ages have the tools they need to keep themselves and their loved ones safe and healthy,” said Sylvia Jones, Deputy Premier and Minister of Health. “By expanding the number of children eligible under the RSV program and ensuring people have access to convenient, publicly funded flu and COVID-19 vaccines, our government is making it easier for families to access care and protection this respiratory illness season.”
The flu shot and COVID-19 vaccine are available at participating pharmacies, local public health units, and primary care providers, and it is safe and convenient to receive both vaccines at the same time. All Ontarians six months and older can receive their next COVID-19 dose if it has been a recommended six months since their last dose or confirmed COVID-19 infection. Ontarians are encouraged to speak with a health care professional to help determine their appropriate vaccination schedule.
Starting November 4, doses of the Respiratory Syncytial Virus (RSV) immunization, Beyfortus®, will also be available for infants and high-risk children up to 24 months. The province’s expanded RSV immunization program, available to all babies born in 2024, will help over 200,000 families access the Beyfortus® immunization for free through their public health unit, health care provider, as well as within hospital settings for infants born during the 2024/25 respiratory illness season. Pregnant women also have the option of receiving a single dose of Abrysvo®, to provide protection for their infant from birth to six months.
The province has also expanded the high-risk older adult RSV prevention program and has already received doses for all those 60 years of age and older living in long-term care homes, Elder Care Lodges and all retirement homes. Ontario is the first in Canada to have a publicly funded older adult RSV program and is one of the first in the world.
“Ontario’s RSV programs will play a pivotal role in protecting the babies, young children and older adults who are most susceptible to severe outcomes caused by the virus, including serious lung infections and hospitalization,” said Dr. Kieran Moore, Chief Medical Officer of Health. “To be well-protected this respiratory illness season, I also encourage everyone to get their COVID-19 and flu vaccinations, especially those aged 65 and older, as well as those who are at higher risk for severe outcomes.”
Quick Facts
The risk of severe outcomes from RSV infection is highest among those over the age of 60, infants under six months of age and children under 24 months of age with chronic conditions such as chronic lung disease, congenital heart disease, compromised immune systems, or neuromuscular disorders.
Respiratory Syncytial Virus (RSV) is a common respiratory virus that causes cold symptoms in many infants and young children. Most children will experience at least one RSV infection by the age of two.
As part of the Ontario government’s historic $330 million investment in pediatric care, new rapid access clinics for children and youth were added at health care provider settings to provide families with faster and easier access to care during respiratory illness season.
In alignment with the National Advisory Committee on Immunization, Beyfortus® is the preferred product to protect infants. Receiving both Abrysvo® and Beyfortus® is not expected to provide additional benefits.
Vaccines in Ontario’s routine immunization schedule are provided free of charge if you meet the eligibility criteria. If you are unsure about which immunizations you or your family have received or are eligible for, talk to your health care provider or public health unit.
To reduce the risk of spreading illness, individuals are advised to wash their hands often, cover their mouths when they cough or sneeze, clean surfaces and shared items regularly, and stay at home when sick.
By Staff
October 23rd, 2024
BURLINGTON, ON
Hamilton Health Sciences (HHS) is opening new respiratory syncytial virus (RSV) clinics this fall for all eligible babies. The clinics will be held at McMaster Children’s Hospital (MCH) and West Lincoln Memorial Hospital (WLMH).
Earlier in October, MCH began administering nirsevimab (brand name Beyfortus®) to high risk babies. These were some of the first babies in Ontario to receive Beyfortus, which is a long acting monoclonal antibody that provides passive immunity against RSV, protecting babies from severe illness. Pictured is Jack with his mom, receiving his injection from Fiona Guy, Registered Nurse & RSV Clinic Coordinator at MCH – https://hhsc.box.com/s/fgytnj18ru4euvcouqn0xo7hqvtoyoxq.
As of Monday November 4, Beyfortus will be available for all eligible babies at MCH and WLMH:
- Babies born during this year’s RSV season (October to March) can receive Beyfortus® soon after birth, before going home from the hospital.
- Babies born within this calendar year (2024) can receive Beyfortus® in one of the clinics located at MCH or WLMH.
- Infants older than one year who have certain high-risk medical conditions may also be eligible to receive Beyfortus® in the clinic located at MCH.
Families/caregivers of babies who are eligible can contact the McMaster Children’s Hospital clinic at 905-521-2345 and the West Lincoln Memorial Hospital clinic at 905-945-2253, ext. 11401 and leave a message to schedule an appointment. A member of clinic staff will return your call to book the appointment.
RSV is a common virus that can cause serious lung infections, especially in infants and young children. While most kids have mild symptoms, some can get very sick with conditions like bronchiolitis or pneumonia. These serious infections can make it hard to breathe and may result in the need for hospital admission.
“RSV is the most important cause of respiratory disease in newborns and infants and is directly responsible for how busy children’s hospitals and wards get in the winter. This is an unbelievable opportunity for all eligible children to get access to medicine that can very effectively prevent RSV,” says Dr. Jeffrey Pernica, infectious disease specialist at MCH.
For more information on RSV and the clinics, please visit https://www.hamiltonhealthsciences.ca/mcmaster-childrens-hospital/areas-of-care/medicine/rsv-clinic/.
By Staff
May 14th, 2024
BURLINGTON, ON
It is the disease that families with aging parents have to face: Alzheimer and the dementia that has to be dealt with is now a .
Joseph Brant Hospital (JBH) and the Alzheimer Society are partnering on a new initiative aimed at transforming dementia care in the hospital’s Emergency Department (ED).
The Alzheimer Society’s DREAM Team (Dementia Resources Education Advocacy Mentorship) is an innovative and collaborative model that embeds a dedicated Dementia Resource Consultant (DRC) in hospital EDs to assist individuals living with dementia and their caregivers.
Diane Mulholland, the DRC who leads the DREAM Team at JBH, has been working with hospital and Home and Community partners since January to help connect patients and their loved ones to the resources they need in a timely and efficient manner.
“Success stems from the close collaboration between the DRC, Home and Community Care Support Services Care Coordinator, and hospital team,” said Janine Reimer, Manager of clinical programs at the Alzheimer Society Brant Haldimand Norfolk Hamilton Halton (ASBHNHH).
“Together, we aim to provide immediate support and resources to patients and caregivers, ultimately enhancing patient outcomes and reducing the need for physical or chemical restraints.”
 Janine Reimer, Manager of clinical programs at the Alzheimer Society Brant Haldimand Norfolk Hamilton Halton
The introduction of the DREAM Team at JBH represents a significant step forward in dementia care, underscoring the hospital’s commitment to innovation and excellence in patient-centered care.
“Partnerships with organizations like the Alzheimer Society and Home and Community Care Support Services is key to improving care for patients who require additional support once they leave the hospital,” said Sarah Duke, Manager of JBH’s ED.
“At Joseph Brant Hospital, the DREAM Team embodies our commitment to providing unparalleled dementia care, where compassion meets innovation to ensure every individual’s journey is characterized by dignity, respect, and personalized support,” she added.
About the Alzheimer Society DREAM Program
The DREAM (Dementia Resources Education Advocacy Mentorship) Program, initiated by the Alzheimer Society, aims to enhance dementia care within hospital settings through specialized support, diversion strategies, and community engagement. By embedding dementia specialists within emergency departments, the DREAM Program facilitates timely access to resources and support for individuals living with dementia and their caregivers.
About Joseph Brant Hospital
 An architects rendering of the new entrance to the Joseph Brant Hospital
Joseph Brant Hospital (JBH) is a full-service, academic community teaching hospital located in Burlington, serving residents in Burlington as well as surrounding communities of Halton Region, Hamilton, Waterdown, Flamborough, and Stoney Creek. There are 194 physicians, 2,062 full- and part-time staff and 200 volunteers committed to providing care and living the hospital’s core values of Compassion, Accountability, Respect and Excellence.
JBH is a Clinical Education site in conjunction with McMaster University and a partner member of the Burlington Ontario Health Team. It is honoured to be recognized as one of Hamilton Niagara’s Top Employers for eight consecutive years.
About Alzheimer Society of Brant Haldimand Norfolk, Hamilton Halton
In 2016, the Alzheimer Society of Brant, Haldimand Norfolk, Hamilton Halton completed its official amalgamation bringing together three previous Society chapters: Alzheimer Society of Brant, Alzheimer Society of Haldimand Norfolk, and Alzheimer Society of Hamilton Halton. The individual chapters served their communities for more than 25 years.
People with dementia are at the centre of everything we do. The Society focuses its programs and services around three pillars of care: education, counselling services and wellness activities. It provides education to families along their journey through dementia and counsellors operate on-going support groups and one-on-one sessions within the family home. The Alzheimer Society promotes health & wellness programs for people living with dementia and care partners; as well as people who are at greatest risk of developing dementia including seniors and marginalized populations.
By Pepper Parr
March 3rd, 2024
BURLINGTON, ON
The Ontario Trillium Foundation advises that: The $615K grant was a Grow grant which are typically have terms of up to 3 years. The other 2 grants were Resilient Community Fund grants which had terms of 1 year and a maximum request amount of $150K.
OTF does not accept MPP letters of support nor are MPPs required to support grant applications.
Council will hear a request from BurlingtonGreen this week for an annual fee from the city for services they provide.
The Staff recommendation is to approve one time funding for 2024 in the maximum amount of $50,000 from the Tax Rate Stabilization Reserve Fund as a fee for services provided by BurlingtonGreen.
Direct the Executive Director of Environment, Infrastructure and Community Services to execute a Memorandum of Understanding between the City and BurlingtonGreen outlining the services to be provided in 2024, including performance measures in a form satisfactory to the Executive Director of Legal Services and Corporation Counsel; and
Consider an ongoing fee for services approach with BurlingtonGreen in the amount of $50,000 per calendar year during the Mayor’s 2025 budget process the period of 2024 – 2027.
 This is where the rubber hits the road for the BurlingtonGreen people. CleanUp-GrenUp
In 2023, BurlingtonGreen received $70,000 under the Recreation, Community and Culture’s Community Development program to deliver programs which support the City’s strategic directions related to sustainable transportation, urban nature priorities, climate change actions and zero waste.
The unfortunate part of the Staff report before City council this week is that there is no mention of the $ 773, 500. BurlingtonGreen has received from the provincial Ontario Trillium Foundation (OTF) that distributes profits from the lotteries.
Ontario Trillium Foundation Community Investments
Amount awarded$615,300.00
Year2017-2018
Delivering a project that builds on the success of a proven model or program with a $615,300 grant over 36 months to increase the number of people volunteering in community eco-action activities. Encouraging people to support a healthy and sustainable environment, this initiative is helping people and resource users take deliberate actions to benefit the environment, and has an impact on the lives of 6,300 people in the community.
 In Burlington activities like this are part of the right of passage; an experience that stays with younger people forever.
Ontario Trillium Foundation Resilient Communities Fund
Amount awarded$78,400
Year2021-2022
Our organization, with a $78,400 Resilient Communities Fund grant over 12 months, will rebuild and recover from impacts of COVID-19 by engaging staff to create new, inclusive and safe volunteer opportunities, attract more diverse volunteer participation, and implement new volunteer fundraising strategies.
Ontario Trillium Foundation Resilient Communities Fund
Amount awarded $79,800
Year2023-2024
 Three generation Clean Up crew – an annual event that draws thousands.
From 2017 through to 2023/24 BurlingtonGreen has received $773,500.00 from different OTF programs that are financed by the proceeds from the different lottery programs.
BurlingtonGreen has been operating in the community since 2007 and has a long history of partnering with the City. They took over the annual community Clean Up event from the City in 2011 (formerly organized by the Mayor’s office) and significantly increased participation as it has evolved into the annual Clean-up Green-up event, running over several months instead of just one week around Earth Day.


Forestry staff and BurlingtonGreen have partnered on several occasions to deliver tree planting, give aways and educational events. The City entered into a funding agreement with BG in 2021/22 to complete the community based Electric Mobility Strategy presented to Council in September 2022 (fifty percent of funding was provided by the provincial Ministry of Energy).
 The Pump House that once brought in water from the lake to meet the city’s needs and is now used by BurlingtonGreen as an EcoHub. No word on how long a lease was signed or the rental rate.
In 2022, BG successfully made arrangements with the City to lease the Burlington pump house located on the Beachway. They transformed it into a community Eco Hub where they present climate related programs and actions, such as:
- Home energy retrofits showcasing the air source heat pump installed at the Eco Hub;
- Active and sustainable transportation given the location on the multi-use trail along with bike parking and a bike repair station; and
- Electric mobility with the soon to be installed electric vehicle charging
The fee for services approach will help to supplement external funding and provide additional support for staff and resources allowing BurlingtonGreen to attract volunteers, develop and coordinate communications and successfully deliver activities noted above.
BurlingtonGreen has made a huge difference to the public perception of environmental issues. Their reach starts with students at the elementary level through to grandparents. The corporate sector is very comfortable and readily identifies with the group.
But there is a bigger question here that does not get raised in the Staff report – at what point does the City pick up all the costs of this organization.
There are other community organizations that deliver services to the community at no cost. The work done by Bfast has resulted in transit services that meet the needs of that part of the population that depends on public transit.
 A neighbourhood tradition in Burlington – not a dime of public money.
The Food Banks provide services without financial support from the city.
The matter before Council should not be: does the City keep providing and increasing ongoing financial support but rather at what point do taxpayer dollars get used to support community groups. There is a policy the city does not appear to be adhering to.
There is absolutely nothing in the Staff report on the BurlingtonGreen financials; how much they raise and what it gets spent on.
BurlingonGreen has an impressive public profile; it has close to Holy Grail status. Its reach within the community is both admirable and far reaching – the questions is how far should it be reaching into the public purse.
The 3711 taxpayers who signed a petition against the 7.5% 2024 tax increase have to be taken into consideration – their voice is as valid as the BurlingtonGreen supporters.
 Past due property tax at the highest level in 5 years.
 Transparency and accountability launched a political career.
Missing anywhere in the Staff report are the two pillars that said to be critical to what gets done with public money: transparency and accountability – a special interest group doesn’t use the words and City Council appears to be taking a pass on them as well.
We will return tomorrow with detail on what BurlingtonGreen has done in terms of its own fund raising and how it spends the funds it receives. And we will look at that policy as well.
By Staff
January 28th, 2024
BURLINGTON, ON
The number of Canadians ending their lives through medically assisted death (MAID) has grown at a speed that outpaces every other nation in the world.
The Investigative Journalism Bureau, a non-profit newsroom based at the Dalla Lana School of Public Health and the Toronto Star report that assisted deaths accounted for four per cent of all deaths in Canada in 2022 — up from one per cent in 2017, the first full year the legislation was in place. The number of MAID deaths quadrupled during that time. In 2022, the total number hit 13,000 nationwide — a 31 per cent jump from the previous year.
As Canada is poised to expand eligibility criteria under medical assistance in dying (MAID) legislation, data from all 11 countries where the controversial end-of-life treatment exists shows Canada is the fastest-growing adopter in history, an analysis by the Investigative Journalism Bureau and the Toronto Star has found.

Some experts see the rapid growth as a human rights triumph that allows Canadians to make their own choice about when they wish to die with the full support of the state and their doctors. Others fear that failures in the health-care system and social safety net may be contributing to the surge.
“It’s kind of like my mind’s little Holy Grail,” he said of the government’s promise of accessing a physician-assisted death. “I’ve always been living my life with one foot out the door.”
 Jeff Kirby, Dalhousie University
The Toronto Star reported that “Jeff Kirby, a professor emeritus in the department of bioethics at Dalhousie University in Halifax, was a member of the federal expert panel tasked by the government in 2021 with drafting safeguards for the expansion of MAID into mental health.
“While he isn’t opposed to the idea, he stepped down from the panel prior to its final report in May 2022, saying safeguards suggested by experts ought to be legally entrenched rather than simply guidance.
“He remains fearful that the new rules welcoming mental health patients to seek MAID lack the rigour and protection to prevent tragedy.
“I really think that Canada as a whole will have lost if it proceeds to March 2024 with no changes,” he says. “I think we have lost a chance to adequately protect members of vulnerable, disadvantaged social groups in a way that we should have.”
Related video:
Senate hearings on MAID
By Staff
January 16th, 2024
BURLINGTON, ON
 From left to right: Joseph Brant Hospital CEO Eric Vandewall, Michael Paletta, Laura Paletta and Anissa Hilborn, Joseph Brant Hospital Foundation President & CEO.
“Our family has felt firsthand the impact of mental illness, and understands the value of innovative and lifesaving care,” said Michael. “Laura and I firmly believe that this campaign has the ability to transform lives and help make Joseph Brant Hospital a world-class provider of mental health and addictions care right here in Burlington.”
This gift recognizes an urgent and growing need to redevelop JBH’s Mental Health and Addictions (MHA) program space to create therapeutic facilities that ensure a dignified, respectful, person-centred experience.
The three core elements of the redevelopment project include a relocation and expansion of the Inpatient Mental Health and Addictions Unit with the addition of a Psychiatric Intensive Care Unit (PICU), a relocation of some of the Outpatient Mental Health Unit, and the addition of a new Child and Youth Mental Health Day Hospital.
“We are truly honoured and grateful to have received this gift. Michael and Laura’s support, passion and commitment to improving mental health and addictions care in our community is inspiring,” said Anissa Hilborn, Joseph Brant Hospital Foundation President & CEO. “In recognition of this transformational gift, once complete the new unit will be named the Michael & Laura Paletta Mental Health & Addictions Unit.”
Mental illness affects all Canadians at some time either through their own experience, or that of a family member, friend or colleague. In any given year, 1 in 5 people in Canada will personally experience a mental health illness, and by age 40, about 50% of the population will have had or being living with a mental illness.
JBH has a vision to build a modern, person-centred facility that is purposefully designed to instill hope and support healing, and that is consistent with the program philosophy to provide the safest and most dignified care to patients.
By Maria Gregory
December 26th, 2023
BURLINGTON, ON
The quest for a smoke-free lifestyle is one that many have embarked on in recent years, with an ever-growing array of options for those looking to steer clear of traditional tobacco. Here in Burlington, we’re noticing a trend of adults turning toward assorted smokeless products, which bring a completely different experience to the table. This shift isn’t just about moving away from smoking; it’s about embracing new ways to enjoy nicotine responsibly, like the discreet zyn pouches, which neatly fit into this modern narrative with their tobacco-free contents.
Gathering without the smoke in our community
 Spencer Smith Park overlooking Lake Ontario
Imagine this: you’re walking through Spencer Smith Park, the air is crisp, and the lake shimmers without a haze of cigarette smoke tainting the view. It’s becoming reality as more residents in our community are choosing smokeless alternatives. These choices aren’t just individual preferences; they carry a collective benefit, enhancing the calmness and cleanliness of our local hangouts. Stories of smokers turning a new leaf are not uncommon—conversations about health kickstarts at coffee shops, or friends swearing by their new tobacco-free routines at backyard barbecues. They’re part of a larger narrative where people no longer have to step away to enjoy nicotine, and they’re doing so with a keen awareness of their surroundings.
Fresh air and cleaner choices
Opting for tobacco-free alternatives like oral nicotine pouches isn’t just a personal health decision; it’s a choice that resonates with the wider push for environmental sustainability. Without the need to light up, these pouches contribute to cleaner air and reduce the litter of cigarette butts—both significant concerns in our urban spaces. For Burlington, a city that prides itself on its beautiful parks and green initiatives, such choices are more than just a nod to personal well-being; they’re a commitment to maintaining the pristine quality of our shared natural environments.
A taste of innovation in nicotine enjoyment
 The smell of food being cooked outdoors and the only smoke comes from the BBQ
Flavors matter, especially when it comes to something you taste multiple times a day. The variety of tastes available in tobacco-free options could be seen as a buffet of sensory experiences, each designed to cater to a distinct preference. From refreshing mint to savory coffee, these flavors are key in supporting people’s transition away from smoking. They contribute significantly to the enjoyment factor—providing an indulgent experience minus the smoke.
Supporting cessation with modern alternatives
Traditional methods for quitting smoking have been challenged by innovative products that offer a myriad of strengths and flavors to ease the process. Accessibility is crucial—as essential as the support systems and community programs aimed at cessation. We hear stories around town of locals who’ve replaced their pack-a-day habit with convenient, clean, and discreet pouches, and their pride in this achievement is palpable. The availability of a less harmful option is a game-changer, not just for the individuals making the switch but for the whole Burlington community as it moves towards a smoke-free future.
By Pepper Parr
December 20th, 2023
BURLINGTON, ON
A couple more days and we can put our feet up, relax knowing that we have done everything we could to prepare for the holidays.
The younger children will be excited, close to unable to wait for Christmas day
The Burlington Library has expanded their seasonal offering from books and videos to some advice on how to handle the holidays. Keep it in mind when you are thinking about others in the days ahead.
Let’s face it. Despite the twinkling lights, peppermint drinks, and supercharged cheerfulness, this time of year can be tough to cope with—especially if you feel alone. During the pandemic lockdowns, we embraced changes such as takeout meals, online shopping, streaming movies, and reading eBooks. These are now conveniences that keep us comfortably at home. But as a result of having fewer interactions or meaningful connections with others, loneliness is on the rise.
 This person is just a phone call away.
Last month, the World Health Organization announced loneliness and social isolation may soon reach epidemic proportions. They identified serious health risks linked to loneliness, such as dementia, stroke, and heart disease. But along with this dire news, the WHO’s leading health experts also suggested a simple prescription to combat loneliness—getting in touch with others by phone, online, and in-person; doing things you enjoy; and reaching out to local services that can connect you with others.
Connect With Others in a Third Place
Your local public library is a great place to start.
Last year, Burlington Public Library took part in a research project based out of McMaster University about how libraries can support connections and successful aging. This ongoing project explores the role public libraries play in strengthening social inclusion for older adults in the community. While this study focuses on older adults, the library offers opportunities for connection to people of all ages.
“We want everyone to feel welcome and included when they visit Burlington Public Library in person and online,” says David Quezada, Manager of Equity, Diversity, and Inclusion at Burlington Public Library (BPL). “We care deeply about providing an accessible communal space for all.”
Libraries are sometimes called a “third place.” This sociology term refers to familiar and welcoming surroundings separate from the two places where most people spend most of their time—work and home. Spending time in a “third place” can increase your social connections and sense of belonging.
Whether visiting for a few minutes or lingering for hours—you’re always welcome at Burlington Public Library. Pop in to chat with staff while you browse the displays. Or, if you’re looking to socialize and meet people with similar interests, perhaps you’d enjoy attending an interactive program such as Knit ‘n’ Natter or BPL Book Club. And don’t forget about the library’s comfy seats where you can read newspapers and magazines in a friendly space away from home.
Get the Jump on Seasonal Affective Disorder
The Library also offers a chance to brighten up your day, quite literally. A form of depression called Seasonal Affective Disorder (SAD) may cause changes in your feeling of well-being during the late fall and winter months when daylight hours are shorter.
If you’re experiencing mild, temporary “winter blues,” increasing your exposure to natural or artificial daylight can help reduce seasonal doldrums. Come into BPL’s branches for a mood boost under a light therapy floor lamp. The Library offers these at all locations except for Kilbride. The lamp’s bright UV-filtered light mimics natural sunlight. (Sorry, tropical heat is not included!)
Talk to Local Support Services
While simply getting out of the house can be enough to kick a mild case of loneliness, some folks need more support.
If you’re not sure where to turn, caring library staff can refer you to people and places in the community that can support you. You can call 905.639.3611 during library open hours to speak to a staff member or reach out by email to infoburlington@bpl.on.ca.
 Is this leading by example?
“Connecting people with community resources is an important part of what we do at the library,” says Quezada. “We can provide guidance to help you find the services you need.”
The Library also hosts free drop-in sessions where you can talk to specialists from local support organizations.
You Have a Friendly Face to Turn To
The Library is open every day, except statutory holidays so you always have somewhere to turn. If you’re ever feeling lonely, know that you can find a friendly face and a warm hello at your local library.
People who need a helping hand often don’t know how to reach out.
Those who have a supporting family and a great circle of friends have the most to give – reach out and invite people to share what you have.
By Staff
December 19th, 2023
BURLINGTON, ON
When a $30,000 donation to local food banks is announced – people listen. This donation represents Sylvite’s third consecutive year helping communities meet the challenges they face.
The donation will be distributed directly to the communities where Sylvite operates. Each branch will select preferred local food banks, guaranteeing that the contribution directly supports neighbors in need.
 In 1983, Hugh Loomans, B.S.A. ’76, purchased Sylvite, a fertilizer distribution business focused primarily on agricultural products, from Alex Henry and Don Rutherford OAC ‘51. Today the company has four divisions: agri services for direct to farmer sales; wholesale agricultural supply; transportation and logistic services across North America; and an industrial chemical division. Now Cassandra is shadowing her father in his role as Sylvite President and CEO.
Hugh Loomans, President and CEO of Sylvite, expressed the company’s dedication to making a meaningful impact, sharing, “in our role within the agriculture supply chain, we believe it’s our responsibility to help feed the communities we serve. Supporting the 15 communities where we operate is not just a duty—it’s a privilege. And by doing so, we’re planting seeds for a stronger, more resilient community.”
Sylvite is in the business of transporting, warehousing and distribution for the agriculture supply chain.
 Sylvite warehouse on Corporate Drive
“In a year that saw a 40% rise in visits to Hamilton food banks, with an astonishing 34% of users being completely new to the emergency food network, the demand for assistance can’t be ignored,” highlights Radhika Subramanyan, CEO of Hamilton Food Share. “As we observe a growing need to provide for families in Hamilton, contributions like Sylvite’s are essential—they enhance our capacity, allowing us to meet these challenges head-on.”
Emphasizing the vital role of local food banks, Robin Bailey, Executive Director of the Burlington Food Bank, stressed, “As the need for food support continues to rise, it’s essential for local businesses to take action. Even full-time, employed families are grappling with providing the basics. Sylvite’s continued support is rooted in the understanding that every contribution plays a vital role in ensuring food security for those encountering difficulties in our communities.”
Sylvite continues to uphold its commitment to the belief that collaborative efforts are vital for fostering positive change within the communities where we operate.
By Darren Burke
December 1st, 2023
BURLINGTON, ON
A distinguished scientist and serial entrepreneur, is set to disrupt the world of sports science and nutrition with an innovative new AI software called VITAI. This cutting-edge technology promises to mimic human clinical trials research, predict outcomes, and transform the way individuals approach the marketing and use of dietary supplements. Dosages and combinations of ingredients can be quickly tested to determine expected results on muscle strength, exercise recovery, hormone levels, weight loss, and more.
The groundbreaking AI software, developed by Dr. Darren Burke and his team of experts, leverages the power of artificial intelligence, natural language processing (NLP), and machine learning to simulate complex clinical trials scenarios. Phase one developed for athletes, uses human physiological responses to predict how exercise interventions and supplement formulations would impact muscle strength, exercise recovery, hormone levels, weight loss and many more important variables.
Key Features of the AI Software:
Accurate Predictions: The software uses natural language processing (NLP), advanced algorithms and data analytics to provide highly accurate predictions of how different exercise and supplement interventions can affect specific outcomes in athletic populations.
Reduced Trial Costs and Time: By simulating clinical trials in silico, this innovative technology significantly reduces the time and costs associated with traditional human trials, making it more accessible to researchers, coaches, and athletes alike.
Data-Driven Insights: The software generates comprehensive insights and reports, personalized recommendations, enabling researchers and trainers to make data-driven decisions about exercise and supplement regimens.
 The gap between scientific research and practical application is filled by people that look for the bigger picture. These people are called entrepreneurs – they do this every day.
Dr. Darren Burke, the mastermind behind this AI powered innovation, is a renowned exercise scientist and serial entrepreneur with a track record of pioneering advancements in the fields of sports science and nutrition. With this AI software, he aims to bridge the gap between scientific research and practical application, enabling athletes and fitness enthusiasts to optimize their performance and well-being, and most importantly make the right decisions with supplement purchases and usage.
“I am excited to introduce this game-changing AI software that will revolutionize the way we approach exercise, nutrition, and performance enhancement,” said Dr. Burke. “By providing a precise understanding of how various interventions impact the human body, we empower athletes and individuals to make informed choices to achieve their fitness goals efficiently.”
 A well structured and balanced exercise program supplemented by nutrients has proven to be very effective.
As an example of the potential usages of this novel technology, Dr Burke and his team are launching the worlds 1st sports nutrition brand built using AI, called CIRCUT. It is a brand built for athletes – beginner, professional and retired and demonstrates the power of their AI to scour millions of peer-reviewed publications on the effect of natural products on athletic performance and build custom formulations to help other achieve similar results. The potential applications of Dr. Burke’s AI software extend beyond athletes to include the general population, and healthcare professionals seeking evidence-based guidance for their clients or patients. This technology promises to drive innovation in the health and wellness industry, offering new avenues for research and improved outcomes for consumers worldwide.
For media inquiries or further information about VITAI click HERE
For more information on Dr. Darren Burke, please contact him via his website at DrDarrenBurke.COM or via LinkedIn.
By Dara Cruz
November 20th, 2023
BURLINGTON, ON
MMA, or Mixed Martial Arts, is a very exciting sport growing in popularity. The sport is a show of force and technique that is usually very fun to watch since it’s like a chess game where the athletes combine martial arts to try to take down the other athlete.
Of course, since MMA is a type of contact sport, it’s not a mystery that injuries are common. After all, it’s a sport where the other athlete tries to render the other athlete through strikes and grapples.
Over the years, we have witnessed countless injuries in the sport, both minor and major. We have even seen multiple deaths in the sport already. However, as brutal as it sounds, it remains one of the most popular fighting sports in today’s generation. That said, what are the most common injuries in MMA?
Head Trauma
 An athlete wanting to knock out an opponent, usually goes for the head.
This is perhaps the scariest type of injury in any fighting sport. As scary as it sounds, it’s also one of the most common. After all, if an athlete wants to knock out an opponent, they usually go for the head. That said, fighters often take precautions to ensure that their heads are always safe inside the ring to prevent being knocked out and avoid lasting damage that can complicate later in life.
Treatment for this kind of injury is often similar to how other injuries are treated, like surgery. However, the risks involved are often higher since the head is more delicate because it contains the brain. Not only that, but processing head injury is often a lot harder. Sometimes even, the symptoms of brain injury can manifest years later.
Knee Injuries
Knee injuries are common in MMA, especially because many fighting techniques involve using your knee. This is also the reason why a lot of strategies also involve striking it to limit the movement of the opponent. Because of that, a lot of issues can arise to the knee for two reasons: either from use or from being damaged. Some of the most common issues with the knees are the posterior cruciate ligament, or PCL, and the anterior cruciate ligament, or ACL.
Under certain conditions where the damage isn’t severe, the injuries can be treated with a cold compress, physical therapy, and rest. For more severe damages, surgery will be required. On the latter one, problems with usage after the surgery can be attributed, resulting in the knee not being used like normal anymore and, of course, requiring retirement from MMA.
Ankle Sprains
 Ankle sprains, muscle tears, and even fractures are pretty common in Mixed Martial Arts
Many fighting styles use kicks, so the legs, thighs, and feet will be used. People usually forget that in these strikes, the ankles also get impacted, which can be damaged severely. The ankle joint is stabilized by two ligaments both on the outside and the inside. A sprain occurs when one or both muscles get torn or outstretched.
That said, ankle sprains, muscle tears, and even fractures are pretty common in MMA. This usually happens when the athlete lands wrongly on the ground, an awkward twisting motion, or if the other opponent strikes it. The severity of the ankle sprain usually has two levels: Grade I and Grade III. The former involves mild stretching and damage, while the latter results in a complete tearing of the ligament.
Wrist Injuries
Wrist injuries are also pretty common in MMA, mainly because it involves a lot of action, from standing up from the ground to using it for strikes. However, it’s also no mystery that the wrist is one of our bodies’ most easily damaged parts. If you’ve been a long-time fan of the MMA or a long-time bettor of MMA betting odds, there have been cases where a fighter was rendered unable to fight because of a wrist injury.
One of the worst aspects of wrist injuries is how long it takes to heal. Ligaments hold the bones in your wrist, and when your bones break, they also get damaged. This is why it usually takes for the injury to heal for months and even years. The wrist can be treated with first aid or surgery, depending on the severity.
Shoulder Injuries
Mixed martial arts use a lot of hand movement for striking and blocking, which can cause shoulder injuries. Not only that, but some techniques involve manipulating the shoulder joint aggressively to make the opponent tap out. Of course, this can cause damage ranging from simple to severe.
That said, when the shoulder is not given enough time to rest, the tears in the tendon of the rotator cuff can’t repair themselves, weakening the entire shoulder and even making it more prone to damage.
 The sport now includes women.
Martial artists can also suffer from slap tears. This type of damage occurs when you tear the inner cartilage of your shoulder joint. This damage tends to result from overuse and injury, making the shoulder experience pain when moving or even movement difficulty.
Toe/Foot Injuries
If you’ve stubbed your toe before, you know how painful it is. Now, imagine if you purposefully use your foot to kick somebody, and of course, your toe would get impacted as well. For the most part, toe and foot injuries are pretty common.
Possibly, the most common are torn toenails. It’s pretty painful, but at this point, it’s par for the course since many fighting styles use kicks. Another common injury is on the big toe. Since it’s the largest toe on your foot, it’s normal to be impacted much forcibly during kicks. Usually, it’s straight-up damage, but sprains on the big toe can also occur.
Final Words
It’s no mystery that MMA is home to the most gnarly injuries. Through the years, we’ve seen many fighters quitting out of the fight and even from their careers because of the injuries they sustained inside the ring. However, the types of injuries above are some of the most common ones you can see in MMA. But even with that, MMA remains to be one of the most popular fighting sports in the world.
By Staff
November 16th, 2023
BURLINGTON, ON
The holidays are a joyful time for many of us. Food is often a cherished part of the season — cooking and baking from family recipes and sharing it with loved ones.
Unfortunately, the holidays can be stressful and disappointing for some in our community. We’ve seen our neighbours struggling with rising costs, including rent and food. Some find they need food support for the first time in their lives.
Today, you can increase your impact through an exciting opportunity. When you make a holiday donation to Food for Life, it will be matched up to $100,000 by The Sprott Foundation, doubling its value.
Please don’t delay: for your gift to qualify for this extraordinary match, we must receive it by December 31.
 Food for Life Staff stocking the shelves.
Donors and volunteers like you are the backbone of our community. Your support nourishes families and transforms lives with a remarkable return on investment: every $10 donation results in $62.50 of fresh food and groceries being shared. And through this matching offer, you will have 2X the impact!
Your generous gift will make an immediate difference, supporting about 4,000 households each week.
We believe everyone deserves access to nourishing food, regardless of their circumstances. When people are hungry, nothing else matters. It begins with food.
Together, let’s make a lasting difference in the lives of those who need it most. Please share your generous holiday gift today — the sooner it’s received, the sooner it can help more families especially when it is doubled in value by The Sprott Foundation through this special matching offer!
By Staff
August 4th, 2023
BURLINGTON, ON
As temperatures continue to rise, Brock University Kinesiology Professor Stephen Cheung is offering insight into how the body responds to heat and steps that can be taken to stay cool through summer’s remaining weeks.
“There is a big danger whenever there is a sudden heat wave,” says Cheung, whose lab studies the impacts of environmental stressors — such as extreme heat and cold — on human physiology and performance. “The week after a sudden spike in hot temperatures, there tends to be more hospital admissions, more heart attacks and, just generally, more deaths that arise because of the heat.”
 Brock University Kinesiology Professor Stephen Cheung (right) and master’s student Johnathan Ljubanovich in a unique chamber at the University’s Environmental Ergonomics Lab that can simulate a wide range of temperatures, humidity and oxygen levels, allowing researchers to measure what happens physiologically when exercising in extreme environments.
When the body experiences heat, it reacts in two main ways: blood from deeper parts of the body moves outwards to blood vessels in the skin to help heat leave the body; and sweat is steadily released throughout the body to create a film of water on the skin, which evaporates into the environment and cools the body.
Extreme heat and humidity add challenges to these typically effective ways to rid the body of heat, says Cheung.
If the air temperature is warmer than one’s core body temperature, which ranges on average from 37 to 39 degrees Celsius when exercising, it is more difficult to expel body heat.
“We’re actually gaining heat from the environment, in addition to the heat we are generating through exercise,” he says. “That’s a very dangerous situation that can rapidly lead to heat exhaustion, hyperthermia and heat stroke.”
Another challenge is high humidity levels.
“In a humid environment, the air is already very saturated with water so it can’t suck up the sweat from our body,” Cheung says. “We can be sweating a lot, but we’re not actually removing heat from our body — we’re just dripping the sweat off our bodies, making us very uncomfortable and making us more dehydrated more quickly.”
Dehydration often leads to the heart working harder, so it can be especially dangerous for people with cardiovascular issues.
Extreme heat can also be challenging for older individuals who may not be able to control and regulate their body temperatures well, and for people who work outside, such as construction workers near hot surfaces that retain heat from the sun.
In addition to changes experienced by the skin, blood vessels and heart, extreme heat also affects the brain.
 Outdoor air conditioning.
“When we’re hot, there tends to be less blood flowing to the brain and that can affect our mental capabilities also, so it’s not just a matter of us physically collapsing from the heat,” says Cheung. “If you’re a worker, you can be at higher risk of accidents due to unsafe behaviour. You’re often so focused on your own discomfort that you may not be paying attention to the outside environment.”
Cheung says climate change has led to more days in the year that are too hot and unsafe for work to occur outside.
“That’s already the case in many parts of the world and closer to the equator,” he says. “For example, Singapore and the Middle East are already experiencing reduced productivity because it’s just too hot to work during the day.”
Extreme heat can also be detrimental to people who do not have access to air conditioning in their homes due to lower socioeconomic status or the location of their living quarters. Apartments and condos on the upper floors of buildings can trap heat, making it uncomfortable even in the evenings and at night when trying to sleep, Cheung says.
Tips for staying safe in extreme heat:
• Stay in the shade.
• Wear sunscreen.
• Stay hydrated.
• Head inside to air conditioning.
• Remove layers of clothing.
• Check on older relatives and others who may be more susceptible to heat’s impacts.
By Pepper Parr
June 29th, 2023
BURLINGTON, ON
Creating the image and the message you want your market to have is an art more than it is a science.
In Burlington, many business operators will give a portion of their profits to a local charity. Car dealerships will loan a vehicle to an organization and have their name well displayed on the vehicle.
Alinea , the largest developable land owner in the Region, was formed when the Paletta brothers found that they didn’t see the world the way they used to when their father was alive and decided to distribute the significant assets between them and each go their own way.
Alinea now needs to grow their brand. Paletta as a developer was a little rough at the edges; Alinea wanted to move away from that image. How to tell the story ?.
They found a way to work with the Joseph Brant Hospital Foundation and has offered to match dollar for dollar in their You are more than just a business campaign. It isn’t clear whether the Hospital Foundation pitched the idea to Alinea or Alinea went to the hospital.
Anissa Hilborn, President & CEO of the Foundation has a very good reputation for coming up with innovative and interesting ideas.
 Alinea, wants the public to know they are more than just a developer and wants local commercial interests to tell the public they are more than just a business. It’s an interesting approach and so far well executed.
The campaign reaches out to the business community and giving them an opportunity to show they are more than just a business. For every dollar a local business raises Alinea will match it up to $100,000
Alinea is positioning themselves as a different kind of developer. As part of their working relationship with the hospital foundation they are getting their message out.
The sign in the photograph is being installed on the outside of the hospital – we aren’t quite sure where the sign is – we will dig that out.
They produced a video (Link here) telling the story
The message to the business community is: You’re a team of hard-working people who want to help our community thrive. You don’t just do business in Burlington; you live here, you raise your families here, and you know how important local healthcare is. So show your customers, employees and friends that you’re doing more for your community.
The objective is to raise $100K IN 100 DAYS!
 This retailer wants her customers to know that she is supporting the hospital and invites you to join them
It’s an innovative approach, well executed so far. Look for the signs participating businesses get to put in their window or lobby.
It is your hospital – you want it to be there when you need it,
On a slightly negative note – the people of Burlington wanted some reaction to a feature article that ran four pages in the Spectator on problems at the hospital. Not a word in the way of response from Eric Vandewall · President & CEO at Joseph Brant Hospital who, apparently, has yet to learn that the way to handle a negative news story is to get in front of it.
Joseph Brant Hospital is more than just a hospital – it is the place you go to when you are seriously ill and you need help. The public needs to trust you.
Related news stories:
Spectator does feature on problems at Joseph Brant Hospital
Alinea is a new name in the development field
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