By Andre Malt
November 4th, 2020
BURLINGTON, ON
The second wave of the COVID-19 pandemic is creating new challenges and opportunities for Canada’s gambling industry. While many of the country’s land casinos were closed, a growing number of Canadians engaged in online gambling — at home.
This is an exciting time for casino enthusiasts and for an online casino like Betnero, a licensed offshore site positioned to leverage its loyalty programs and welcome bonuses and attract new players.
Online Gambling and Social Gaming
Revenue gained by online casino gambling has helped to offset revenue lost by the decrease in offline gambling. With increased website traffic comes increased marketing data, growth and a younger demographic of casino customers.
Pandemic issues have resulted in most casinos in Canada being shut down.
When the pandemic forced 114 land casinos in Canada to close over a 72-hour period in March, online gambling was a popular component of the global social gaming market.
The availability of online games and use of smartphones, improved advanced technology and skilled game developers are contributing to an industry of innovators.
Among the many challenges faced by land and online casinos is responsibility and sustainability.
From Crisis to Innovation and Sustainability
Research shows that because more people are at home, they’re spending more time playing games. However, the highest numbers point towards the youngest demographic: Generation Z.
Largely unemployed and living with their parents, Gen Z is an extremely active online customer who enjoys adding new streaming services to access new digital content, trying new media options that are now free as a result of the pandemic.
Younger people are very comfortable wagering on line.
Younger players demand ethical business practices. Moving forward, the competitive advantage of an online casino will depend on delivering on its promise to put player health first.
It makes sense that business has been particularly good for large companies within the online gaming industry.
With operating revenues showing increase by 48 percent, reports of global expansion and “major new initiatives” to be launched in the near future, the pressure is on for other companies to up the ante.
Online Gambling with Enhanced User Experience?
The online gambling market is highly competitive. Success in the long term will come to those companies who embrace change and invest in enhanced user experience.
The uncertainties surrounding COVID-19 play a huge role in the health of the country and its economy. If the pandemic were to last another year, what will the land casinos and online casinos do for their customers?
The response of the gaming industry towards the increase in revenue now may determine its success in the long run.
