By Pepper Parr
March 31, 2016
BURLINGTON, ON
They decided to call it a party rather than a meeting and made a good effort to give the Parks and Recreation Event Strategy workshop a different tone and feel.
It worked – sort of. There was half an hour at the front end of the meeting (oops, party) for socializing that included an open cash bar (two bottles of beer and one soft drink were sold) and then into the Workshop.
The purpose was to get ideas and feed back on what the city’s event Strategy should be – what worked and what doesn’t work asked the facilitator and what would you like to see, what would your vision be even if the idea was not feasible or practical. This was an occasion for some blue sky thinking – they didn’t quite rise up to the challenge.
A year and a half or so ago Manager of Community Development Services, Denise Beard got to listen to James Dier at a conference – she was mesmerized. Within months Beard got Diers to an event in Burlington where he blew the socks off a lot of people and showed an approach to building community that had a lot of people excited and wanting more.
Those who worked closely with communities understood immediately what Diers was saying – it took others a little longer to “get it”.
When Diers made a presentation to a Committee of the Whole at Geraldo’s it was priceless to see the expressions on the faces of the buttoned down consultants. Diers is a very “in your face” advocate for what he calls “Neighbourhood Power”. He changed the way Seattle involved its neighbourhoods in figuring out what was needed at the street level.
Much of what we now see coming out of the Parks and Recreation department now is the result of the Dier’s approach.
He isn’t for everyone. He is loud, forthright and gets excited. He once threw a live chicken into the office of the Mayor of Seattle to make a point. Watching the look on Councillor Craven’s face as Diers got himself wound up while explaining a point set out the stark contract between the two men – and contrasted the difference between the way the ward 1 Councillor works with his constituents and how others involve their citizens.
It’s pretty clear that the Parks and Recreation people are going to follow as much of the Diers philosophy as they can. The Gazette will report in more detail the approaches Diers created and what Burlington can expect to see in the months ahead.
The Tuesday evening “party” was the first time Parks and Recreation staff had an opportunity to field test some of their ideas.
A Workbook was given to all the participants who gathered in groups of six to eight around tables that had all kinds of play toys – plasticine, coloured paper and markers and large sheets of butcher paper to draw plans on.
The questions put to the groups were focused on the current experience people had had on an event that took place:
What is your experience with events held on City property now?
What do you love?
Why?
What’s working well?
What bugs/concerns you? Why?
What keeps you from attending? What draws you to these events?
Each group of people beavered away at the questions and then reported back.
Next up was Future Experiences:
Given the trends and increasing demand for festivals and events in Burlington, the Workbook outlined, what would you like the experience of attending Future events to feel like? Look like? Who would be attending?
• What should we continue to do?
• What should we stop doing?
• What should we start doing?
Again the different groups worked through their ideas and reported back and the results were put up on a huge banner.
The last session was Advice to the city:
The workbook set out criteria the City could use to help them select appropriate festivals and events to host on City property.
Those taking part, there were about 75 people taking part – they were asked to:
1. Take a look at the criteria and choose the ones that you feel the City should use. Why should they choose these ones?
2. Have a discussion at your table.
3. As a table, look at the criteria again and together choose the top five criteria
What advice do you have on criteria for the downtown festivals/events? What advice do you have on criteria for the neighborhood festivals/events? What did you clearly agree on at your table?
What did you have difficulty agreeing on?
The criteria put before the participants for selecting events:
Type of Sports Events
One time event attracting out of town athletes
On-going community/local activity (e.g. house league)
Fee to Attend Event
Paid Admission
Supporting our Community
Healthy and greener City by ensuring healthy food and activity options, environmentally friendly practices, encourages modal split
Focus on local talent, food, businesses and organizations
Diverse types of events
Celebrates diversity in our community
Family friendly for all ages
Who and what type of events should we give preference to when we’re deciding on applications for festivals and events on City property? Choose your preference to the following:
Type of Host
For Profit
Non-profit
Charity
Preference for Hosts of Events
from Burlington
from outside Burlington
Purpose of events
Community Development – build sense of community
Economic Development – bring dollars into community.
The community level work being done was part of a larger exercise. The people at city hall had begun to rethink the city and it brand. The two biggest festival events the city holds – Sound of Music and Rib Fest have both taken place in the city for more than 20 years.
Are they getting stale?
Did they really portray what Burlington is in the minds of its citizens?
Have times changed and is it perhaps time to look at what the city permits on the waterfront space?
While there hasn’t been a big announcement – the sandcastle competition held in the Beachway part of the waterfront will not take place in 2016.
The debate over what should be done with the 25+ homes in the Beachway clouded the discussion over the several different parks that are going to be created on that stretch of land from the Joseph Brant Museum and the canal.
Unfortunately the public is not all that involved in the design of that park – planners at the Regional level are putting together the ideas. It will be a couple of decades before anything significant appears.
The intellectual guru behind the thinking taking place within the Parks and recreation department – and make no mistake about this – the city has swallowed the Kool Aid – they are all in at this point on the Diers philosophy.
The challenge now is to get the citizens to the point where they begin to understand that Neighbourhood Power is the direction staff is going – the biggest part of their job is to get citizens to buy in and begin thinking aloud what they want their city to look like; what kind of events do they want to see in the public places?
The facilitator, who brought a different visual approach to the documenting of the data and the comments made, asked the audience to do some ”blue sky” thinking – to talk about their vision which may not be feasible, probably no very practical either – she just wanted them think bigger than they normally do
There wasn’t all that much in the way of responses. One table thought more use should be made of the water – and hold water based events.
Another comment was to have more focus on the city’s history and tell more about the veterans.
The biggest concern was traffic – getting out of an event when everyone was heading for the same exists at the same time. There were suggestions about using shuttle buses and holding alternative events that would be part of the larger festivals.
No mention was made of the hydro towers and the thought that is being given to burying them.
There was a member of Rotary in attendance and the Sound of Music had several of their big guns at several tables. They, along with Brian Dean, General manager of the Burlington Downtown Business Association chose to be in a listening mode for the most part.
The task now for the parks and recreation people is to pull together all the data and comments they have collected from the various stakeholders and community groups and prepare a recommendations report for city council.
Festivals and events are one part of the mix that get reflected in the Strategic Plan – document the city will make official later this month.
Then what?
Rick, Craven doesn’t have an excitable bone in his body and DOESN’T involve or listen to his constituents. He’s an all about ME man…and rubber chicken wouldn’t tickle his fancy…nor do bird seeds!!!
I was an invited guest to hear James Dier speak. He makes a powerful presentation with sound examples from past experience. I don’t think your personal dig at Rick Craven was relevant or necessary.
Sounds more like a social engineering department rather than Parks and Recreation. Drank the Kool aid? Indeed.