Do you know how many customers leave because they don't feel appreciated? 68%

By James Burchill

February 2, 2017

BURLINGTON, ON

The #1 reason your customers walk out the door, never to return is simply this: they feel unappreciated.

Business is personal

A stunning 68% of the people who once walked into your place of business stop doing business with you because they feel you don’t care! That’s almost 3 out of 4 clients who take business personally.

The data proves it:

9% leave because of price issues
14% leave because of quality issues
5% leave because they change their purchasing habits
4% of your customers leave because they simply move away
68% stop doing business with you simply because they feel unappreciated!

You don’t lose the majority of your customers due to high prices, or poor quality. You lose 68% of your customers simply because you don’t pay enough attention to them!

What Can You Do About It?

The absolute easiest and most ‘hands-off’ way for you to pay attention to them and boost your bottom line each and every month – a simple tactic that only a handful of smart business people use – is this:

Step 1: Contact your customers on a monthly basis.

Step 2: And there’s no better way to stay connected to your customers and clients than a monthly newsletter!

Not exactly rocket science – but it’s true. The simple reason this works so well is because your customers or clients have already spent money with you (they trust you.) And they’ll spend more money with you if you let them, and if you give them a reason to do so. You can’t simply sit back and hope that people will remember your business next time they need your product or service.

I’m sure you’ve heard the same thing over and over again from every marketing expert. I bet you’ve even considered publishing a newsletter (you may even already do so), but if you’re like most business owners, you just can’t find the time to ever get one published, or get one published regularly … and it’s most likely the writing that ‘gets in the way.’

No doubt about it, coming up with interesting articles and content is hard work, and unless you have lots of extra time on your hands, it’s easy to keep putting off publishing a newsletter until “tomorrow”.

But of course, we all know “tomorrow” never comes

Yes, that’s the big problem: Who has time to write a monthly newsletter — how do you make a newsletter fun, enjoyable and useful for people to read without making it a full-time job?

A number os smart people who know how important it is to communicate with thier customer outsource the creating of a newsletter to a professional writer.

You get your time back – priceless!

You stop worrying your newsletter won’t be published on time

You can focus on running your business

You will reduce (or stop) customer loss

And by default … MAKE MORE SALES/MONEY

It’s win-win all around.

Of course it helps to know a trusted source that can help you with this project. It’s not something you can just throw together. You need to consider the format, the content balance, the tone, the style, and the images.

James Burchill has been the associate publisher for two of Canada’s leading aftermarket auto magazines, written  over a million words for clients.  He has published three business books reached best-seller status online.  He currently operates the Social Fusion Network that brings business people together in a friendly social setting.  He also produces two trade shows for the local small business market.