Local business promoter moves his gig to a more fashionable address for a one night stand.

By Pepper Parr

BURLINGTON, ON.  February 15th, 2013.   The theory is that if you invite a celebrity to your event more people will show up – and that would apply in Burlington if you invited Walk off the Earth.  Inviting the Mayor of the city to open an event – don’t think that is going to pull the crowd James Burchill, wants for his Spring into Business event – nevertheless the Mayor is going to deliver the opening remarks at the “Spring Into Business” Networking & Trade Show Event to be held at the Burlington Performing Arts Centre March 21st.

If you are an independent business operator mark that date on your calendar – actually you probably don’t have to – Burchill has the best list of smaller business operations in the city.  The one thing Burchill does exceptionally well is promote himself and his ventures.

The BiB – Burlington in Business crowd at the Waterfront Hotel where they meet once a month.  Founder James Burchill has moved his gig to the Performing Arts Centre for a March event.  Great bar over there – can they handle 500 + thirsty people?

He held a mini-trade show at the Beaver and the Bulldog a couple of months ago – the room was packed which led Burchill to believe he could move to a larger, brighter venue and put on a bigger event.  He might be right – it was certainly worth the risk.

The event is a joint venture between all the Social Fusion Networking groups and hosted by the beautiful Burlington Performing Arts Centre, this event will cater to approximately 500 people and showcase 25 local business vendors from 5pm through to 7pm.  Admission is free and has already attracted over 350 businesses from far-afield as Niagara through to Toronto.

Social Fusion Networking is the creation of James Burchill who launched the first event in January of 2012. To date these networks have attracted many thousands of local businesses seeking a new way of networking.  “It is my understanding that SFN is the largest independent B2B group in Halton because it exceeds 2500 members.” said James Burchill

With consistently high turnouts each month, SFN events integrate the best of modern social media and combine it with classical face-to-face networking. The results and feedback has been nothing short of amazing with James’ efforts being publicly acknowledged by Meetup.com as a “Top 10% Network.”

James Burchill, on the right, announcing the winner of a door prize – a session with a hypnotist.  Interesting.

Social Fusion Networking ™ was developed by James Burchill after he noted a series of problems with current B2B networking approaches. The punitive clauses that restricted members to one or few groups, the punishments for failing to attend, the caps and limits on how many people could participate encouraged Burchill to create a new way of networking with No Fees, No Pressure and No restrictions. Meeting monthly at local venues and available always online, SFN integrates a mixture of channels allowing people to connect and communicate in a manner and fashion that suits them best. SFN events are sponsored and advertising supported in lieu of membership dues.

The group has an interesting web presence and has in the past met on Wednesday’s at the Waterfront Hotel where they take up all the space at the best watering hole in the hotel.  The Mayor made an appearance there once – that didn’t do anything to attendance.


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