By Staff
July 23, 2018
BURLINGTON, ON
The Burlington Mall is undergoing a major rejuvenation and upgrade – is a world wide brand going to be part of that re-branding?
Miniso is a discount store that started in Tokyo and is beginning to open the North American retail sector. Burlington appears to be its next location.
A brand that is planning on 6000 locations in North America – expected to open at the Burlington Mall in the fall.
Miniso, positioned as a Japanese lifestyle brand is part Chinese variety retailer, part discount store that could give other low cost variety stores more than a run for their money.
They already have stores in downtown Toronto at the Eaton Centre and at Bramalea City Centre, Square One and Erin Mills Town Centre. A store is expected at Oakville Place.
The stores are known for selling low price but high quality products, including cosmetics, accessories, stationery, electronics accessories, home decor, kitchenware, and snacks.
According to the brand’s website, the brand launches new products every seven days; shoppers are not likely to get bored.
Packed with low cost – high quality goods the Miniso brand will keep the shopping crowd busy.
An opening date has not yet been announced, the Burlington Mall is planning on an official opening of the refurbished mall and the announcement of five new restaurants and a number of new tenents.
The company was founded in 2011 by Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu, the company is headquartered in Guangzhou, China. In 2016, the company’s sales revenue reached $1.5 billion, up from $769.9 million one year previous.
Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Australia, Africa, North America, and South America. It plans to eventually open 6,000 stores worldwide.
