By Burlington Terry Fox Run Committee
August 25th, 2020
BURLINGTON, ON
*Disclaimer: The Terry Fox Run is a grassroots event with no corporate sponsorship. We rely on our community for support to make this possible year after year. One of the ways that we raise more money for cancer research is to encourage companies and families to participate as a team. Teaming Up for Terry helps motivate members, encourages fundraising with goals and challenges and promotes cooperation and team-building. We are honoured to have so many supportive teams running and walking in the Burlington Terry Fox Run. Team adidas is one of those teams.
Teams are such an important aspect of the modern Terry Fox Run. And one of the biggest teams across Canada is Team adidas. Though the Terry Fox Run has no corporate sponsorship, adidas has been a supporter since the very beginning. It all started with a pair of shoes.
We simply cannot talk about Team adidas without mentioning the iconic blue and white running shoes that Terry wore during his Marathon of Hope. On November 3, 1979, a 21-year-old Terry Fox wrote a letter to adidas asking for a donation of 26 pairs of running shoes. As a broke university student who had been sidetracked by cancer treatments, Terry didn’t have the financial means to fund his dream alone. The rest is history.
Tissue paper inside the adidas Terry Fox limited edition shoe box.
This year, adidas released replica shoes to celebrate the 40th anniversary of the Terry Fox Run, along with various limited-edition Terry Fox t-shirts.
“Forty years ago, a young man had the courage to reach out and ask for help to embark on mission to bring awareness to a horrible disease that affects so many of us.” – Janette Wilson, Executive Assistant at adidas Canada.
Meet Janette Wilson
Though I could write an entire blog on the adidas shoes and how they’ve become synonymous with courage and determination, this post is about Team adidas. In order to get both a national and local perspective on the team, I reached out to Janette Wilson, Executive Assistant to the President at adidas, Chairperson of Team adidas and Burlington resident.
Team Wilson – On the left – Janette Wilson, Executive Assistant, husband Sean, daughter, Alex, Granddaughter, Sydnee and Mike on the right – Mike (Alex’s Fiancé)
Janette Wilson has been with the organization since 2012, but Team adidas started in 2006 – before her time. That said, Janette and her family, as Team Wilson (a team within Team adidas) do the walk every year at Spencer Smith Park (except for last year when they were in Peterborough for a family wedding). Obviously, this year will be different, as well.
Pivoting to Virtual
During normal times, Janette and her counterparts at work would be busy encouraging employees to do the run in the traditional sense. In addition to that, they would be organizing other fundraising events, which will sadly not happen this year due to COVID. This is why Team adidas is laser focused on the virtual event – getting as many people as possible involved online collecting donations in their communities.
“Everybody has been encouraged to walk, run or ride wherever they are,” said Wilson. “Whether it’s in their neighbourhood, the local park or their cottage. So, they’re still encouraged to get out there and participate.”
Team Goals
With the roll out of the commemorative replica shoes and various other Terry Fox products, adidas hopes to raise one million dollars and donate 100 per cent of the net proceeds to the Terry Fox Foundation. When I spoke to Janette, the company was over halfway there.
“We have encouraged staff to join Team adidas online,” said Wilson “to help us reach a goal of $100,000 and to-date we have raised over $34,000.”
Janelle Cherniwchan, Store Manager, Richmond, BC. and friends, Ayumi Kanzaki & Yvonne Lum
Team adidas is also encouraging a bit of friendly competition within the organization. Eight teams under the umbrella of Team adidas are competing against each other for who can raise the most money. Each team is tasked with raising $12,500 for that internal competition, and so far they have raised over $32,000.
In addition to the team initiative, the retail stores have been collecting donations at the register for the past seven months (minus the months stores were closed due to COVID). In spite of the obvious challenges on the retail side for 2020, the program has been quite successful, raising almost $49,000 so far.
Team Wilson’s Goal
On a more local level, Janette Wilson has committed to shaving her head if her team/family reaches $40,000 by August 31, 2020. She chose the amount for the 40th anniversary.
“If by some miracle I reach that goal, I’d be more than happy to do it,” said Wilson. “
She knows her goal is a lofty one, but also knows that plenty of people in her life are willing to donate if it means they get to watch her shave her head. She isn’t even worried about the prospect of being bald for a little while, as her hair grows fast, she says.
When I asked her what her advice was to others looking for ways to participate this year during this difficult time, she mentioned for favourite quote from Terry: “Anything’s possible if you try.”
“Whether you give by donating online or participating on run day, you’re going to make a difference,” said Wilson. “A little goes a long way.”
adidas Canada meeting room
If you want to make a difference and want to see Janette Wilson shave her head, you can donate to Team Wilson to support the cause and help her reach her goal.
Thank you, Janette, for your continued support of the Burlington Terry Fox Run. We are also grateful to adidas for helping Terry over 40 years ago and continuing to keep his dream alive today.
