The hospitality sector has found a way to get their craft beer into your house - they use Growlers and Howlers

News 100 yellowBy Pepper Parr

January 27th, 2021



When I saw the media release I didn’t know what a Growler was. Interesting approach to the delivery of craft beers.

The media release announced that on January 1st, Beertown Public House was among the first set of restaurants in Ontario to successfully launch a Growler Program – offering freshly poured local craft beer for guests to take home, bring back, re-fill, and repeat.

beertown 2

64 and 32 ounce sizes of your favourite craft beer that you can’t get at the supermarket or the LCBO

The program, they say, celebrates the most recent amendments to Ontario’s liquor laws which permits licensees to sell premixed cocktails and growlers. Beertown is offering Howlers (32oz half growlers) to foster the joy of discovery and promote a “keep cool, drink fresh” mentality.

The province still requires “some” food be provided with the brew; Beertown tosses in a handful of nibley food to cover that base.
Guests can choose from an ever-changing selection of Ontario Craft beers, quirky imports, and kegged cocktails. Once finished, they can bring back their empty glass growler to refill, and exchange it for a freshly sanitized one.

The Growler program has allowed the Beertown to continue to support Ontario Craft Breweries during this unique time, and curate a “Beertown experience” for their guests right at home. It has become a popular choice in the Beertown Bottle Shop – a series of retail pop-up shops that sell consignment wines, cocktail kits and 6-packs that cannot be found at your local LCBO or grocery store.

Beer town 1

Craft beer – they have more than 100 on their list and mixed cocktails: curb side service as well.

The Growler Program is available at all Charcoal Group Restaurant locations across Ontario, including: Beertown Public House, Sociable Kitchen and Tavern, The Bauer Kitchen, and Wildcraft Grill and Long Bar.

Where did the name Growler come from? The term likely dates from the late 19th century when fresh beer was carried from the local pub to one’s home by means of a small galvanized pail. It is claimed the sound that the carbon dioxide made when it escaped from the lid as the beer sloshed around sounded like a growl.

Who knew?

Beertown offers an impressive take out menu. You can find it on line.

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