 By Pepper Parr
August 14th, 2015
BURLINGTON, ON
When there is a media release from Margaret Lindsay Holton we read it with both interest and anticipation – for we seldom know where she is going to come from or go to next.
Holton is a writer, an artist, a photographer and in her own way a political activist – add to each of these a passion that is usually very focused. With Holton you know you are going to have a robust conversation.
 Margaret Lindsay Holton Photo by Jeff Tessier
I recall the piece she wrote for the Gazette on a gas station attendant who put more gas than she wished to purchase in her vehicle; she wanted him to take out the portion she did not intend to purchase.
Holton’s next initiative is a film based on a published short story Holton wrote.
The Frozen Goose, first published in the critically acclaimed cross-country World War One anthology, ‘Engraved: Canadian Stories of World War One‘ , the story follows a back-woods Canadian family as they cope in the aftermath of The Great War …Their lives have been shattered. There has been Great Loss. And then – a horrific incident occurs that tests the very last shreds of their Survival Capabilities …
Holton will direct; cinematography will be handled by local photographer Mark Zelinski. The intention is to shoot in the first week of February, 2016.
The cast includes two veterans of the local stage; Leslie Gray, co-founder of Koogle Theatre Inc, and Rod McTaggart – known for his recent performances at The Burlington Performing Arts Centre and Theatre Aquarius.
Newcomers to the set include Evan Cook and the brilliant young starlet, Hannah Ralph – of Hamilton.
 Holton intends to contribute a percentage of the net revenues to support The Red Cross of Canada. “Without The Red Cross” said Holton,” life would be very bleak for many throughout the world.”
However, before the cameras can roll funds have to be raised. Holton is launching an IndieGoGo campaign which is an online approach to raising funds.
Cine Starz Upper Canada Place
460 Brant Street
WWW CINESTARZ.CA
SHOWTIMES August 14 to 20 , 2015
Films shown in red are revisions to the original schedule.
IRRATIONAL MAN 14A
Fri to Thur 11:40 1:30 3:30 5:30 7:40 9:30
PAPER TOWNS PG
Fri to Thur 1:00 3:10 5:15 7:20 9:20
INSIDE OUT G
Fri to Thur 11:10 1:05 3:00 5:20 7:20
MAGIC MIKE XXL 14A
Fri to Thur 11:15 7:40 9:45
TERMINATOR GENISYS 14A
Fri to Thur 11:00 3:00 5:00 7:20 9:35
SPY 14A
Fri to Thur 11:00 1:10 3:20 5:30 7:20 9:20
AMY 14A
Fri to Thur 1:20 5:20 9:30
I’LL SEE YOU IN MY DREAMS PG
Fri to Thur 11:10 1:15 3:40
 By Staff
August 14, 2015
BURLINGTON, ON
There are numerous people who evade the police and the court system and continue to live out in our communities while having a warrant for their arrest in place.
Every Friday, the Burlington Offender Management Unit will share information on a wanted person in hopes that the public can assist in locating the individual.
We will share “Fugitive Friday” information on our website and via social media through Twitter @HRPSBurl and @HaltonPolice.
It is week 17 for our “Fugitive Friday” initiative and the Halton Regional Police Service, Burlington station are reaching out once again to the public to help locate wanted persons and hold them accountable for their actions.
The police would like to find Korde HILL 49 years old, of Ohsweken, ON.
 Korde HILL 49 years old, of Ohsweken, ON. It is alleged:
In August, 2013, the accused stole a car from the Peel Region, drove it to Mapleview Mall in the City of Burlington and proceeded to steal another car that was later located at a Burlington motel.
Officers identified the suspect but have yet to locate him. As a result a warrant was issued for his arrest.
He is wanted by Halton Regional Police for:
Theft of Motor Vehicle
Possession of Stolen Property
He is also wanted by Six Nations Police Service for:
Possession of Break and Enter Instruments
Occupy Motor Vehicle without Consent
Possession of CDSA
HILL is described as 6’, 245lbs, brown eyes and black hair. HILL has tattoos – “Love” and “Ace” on his left hand and fingers, right arm – “Eagle” and left arm – “Wolf”. HILL has ties to Hamilton, Six Nations and the surrounding area.
Anyone who knows this male or has information that would assist investigators in locating him are encouraged to contact D/C Calvin Bulbrook – Burlington Criminal Investigations Bureau – Offender Management Team at 905-825-4747 Ext. 2346 or Crime Stoppers at 1-800-222-8477 (TIPS), or through the web at www.haltoncrimestoppers.com, or by texting “Tip201” with your message to 274637 (crimes).
 By Pepper Parr
August 12, 2015
BURLINGTON, ON
Now that we know a little about the three young girls in Burlington who will be taking part in the CNE Rising Star Talent contest – we can tell you something about what they are facing at this competition.
There are several hurdles these young girls have to go through to make it to the top.
 Olivia Koren on the left and Poppy Munro on the right loosen up as they get ready to take part in the CNE Rising Star event at the end of the month. They got into the competition by sending in an application with a video – judges looked at everything and invited specific people to attend.
There are 48 contestant in the Junior class and 72 in the Youth class.
The Rising Star contest is for singers and dancers. Michael Bubble, the crooner, was a winner in the singing competition many years ago
All the girls from Burlington are in the Junior class; thy are all dancers.
All the action is on the International stage at the Enercare Centre on the CNE grounds. No cost to get in but you do have to pay to get into the CNE.
 Lauren Salt’s pink cast will be gone by the time she is ready to take her place on the stage at the CNE Rising Star Talent event at the end of the month All the shows take place at 6:30 pm
Preliminary judging takes place on August 21st to the 24th
Semi finals are on August 31st and September 1st
Finals for the Junior level are on September 5th.
The contestants will be judged on their natural ability – 20%
They will be judged on the staging and showmanship of their performance; 20%
The audience will tell what they liked – 20% of their mark comes from the audience
The judges give 40% based on the quality of the performance.
The Gazette will follow their progress and let you know how they do.
 By Pepper Parr
August 12th, 2015
BURLINGTON, ON
Being a kid can be fun, if you have the friends you want and really interesting things to do.
For hundreds of young girls in Burlington that fun and those friends are in the dance classes they take.
The city seems to have dozens of dance schools that have these girls burning off energy and keeping very fit.
For some the classes are recreational and for others there is a long term goal and for other it is quite competitive which leads to some travel and for three Burlington girls from two different dance schools the competition takes them to the Canadian National Exhibition’s Talent event that has taken place for the last 29 years.
 Poppy Munro will dance with her friend Olivia at the CNE Talent contest  Olivia Koren will be a contestant at the CNE Talent event Poppy and Olivia practice at Creative Dance and Lauren works out at The Dance Station where Mindy Mosey and her sister Melissa run the program at a school that has been in operation for ten years.
Lauren, a grade 7 student at St. Christopher Elementary School spends about 15 hour a week at The Dance Station where the core of just about every program is ballet. Mandy, who once danced professionally sees ballet as the core for all dance.
Olivia Koren and Poppy Munro, who will be doing a Hip Hop piece at the CNE attend different schools; one is at Tuck and the other at Central.
They are at that point in life where they believe they will be in dance for the rest of their lives.
 Lauren Salt on the parallel bar with her instructor Mandy Mosey Both girls seem remarkably at ease over the upcoming competition – something for which they have been putting in months of practice.
Tomorrow we will tell you more about the actual competition they will be taking part in.
 April 12, 2015
By Justin Lethbridge
BURLINGTON, ON
Despite giving London everything they could handle, the Bandits were unable to complete the comeback and were eliminated from the playoffs after a 5-3 loss. After two straight wins and a rain delay, Burlington and London met at Labatt Park for game seven on Tuesday night where the Majors punched their ticket to the semifinals.
 Coach Kyle grew the team to the point where they put up a solid fight against a team they were not able to beat all season – pushed them to a seven game playoff series. Burlington put up a good fight thanks to another RBI by leageue leader CF Shaun Cooper and runs by SS Keith Kandel, DH Adam Odd and C Kevin Hussey. Bandits pitchers Dylan Perego, Blake Weston and Brandon Catena allowed a combined nine hits and five runs while earning two strikeouts through eight innings.
London only needed eight at bats to come away with the victory thanks to another strong performance from pitcher Luis Pina who had six strikeouts while only allowing six hits and three runs through 7.2 innings of work.
Offensively CF Chris McQueen led the way with two runs and one RBI.
 Bandits owner Scott Richardson saw his team make the London Majors work for the quarter finals win. The Bandits didn’t make the finals last year – progress. Despite entering the playoffs 0-5 against London, Burlington came within a win from semifinals.
Burlington’s success came off of CF Shaun Cooper’s league leading four home runs and 12 RBI’s.
Unfortunately for the Bandits, London’s pitching was just too good with Luis Pina and Oscar Perez combined for 33 SO’s.
The Bandits proved to be a plucky team when they got into the playoff rounds – they battled back again and again; pretty good for a team that wasn’t in the playoffs at all last year.
London plays the Kitchener Panthers in the semifinals starting Thursday in Kitchener.
The other semifinal got started with the Barrie Baycats etching out a 1-0 win over the Toronto Maple Leafs.
 By Staff
August 11, 2015
BURLINGTON, ON
Halton Regional Police are investigating a serious motor vehicle collision that left a Burlington woman with serious injuries.
A single vehicle collision in the Roseland Plaza parking lot on Guelph Line near to New Street in Burlington has left a 75 year old Burlington female in critical condition at the Hamilton General Hospital.
The accident took place at 5:50pm Tuesday August 11th, when the driver of the car was alone in her vehicle and appeared to have lost control of the car in the parking lot before it collided with a wall at the Bay City Veterinary surgery.
 The female was transported with a police escort to Hamilton General Hospital where her condition Tuesday evening was described as critical.
Due to the serious nature of the collision, the Halton Regional Police Collision Reconstruction Unit attended at the scene and assumed responsibility for the investigation.
No other vehicles were involved in the incident and no other parties were injured.
Anybody with information regarding this incident, who has not already spoken to police, is asked to contact the CRU on 905-825-4747 ext 5065.
By Staff
August 11, 2015
BURLINGTON, ON
The Nelson Pool will not be opened at all this summer and into the immediate future due to structural tank deterioration.
Nelson Outdoor Pool, which first opened in 1963, was scheduled to open again this summer. As part of preparing for the summer opening, city staff conducted a pool inspection after the winter season. The pool tank’s structure is made of steel and is fitted with a commercial grade pool liner. The steel structure has corroded beyond repair and has been deemed unsafe for public use by a structural engineer. Attempts were made to see if any short term solutions could be found for this summer season however, repair measures were too extensive. The tank was scheduled for replacement in the capital budget in 2019.
“The pool was to reopen June 13, but with two severe winter seasons back-to-back, the steel tank at Nelson Pool has seen an accelerated rate of deterioration,” said Chris Glenn, director of parks and recreation. “Ensuring public safety is our top priority, and thus the need to keep Nelson Pool closed. Plans were made to accommodate program participants and renters at other city pools.”
Accommodations have been made to offer additional recreational swimming times and lessons at other city pools. Nelson Wading Pool and Splash Pad are open daily from 11 a.m. to 7 p.m. until Sept. 7, 2015.
Staff will conduct a formal review this fall of Burlington pool users’ needs with a primary focus on summer use. The review will analyze the impacts of Nelson pool being closed and will compare user data from previous years. Capital works will prepare preliminary design and cost scenarios for consideration.
The city will ask pool users and the community for feedback that will be taken into consideration when staff make a formal recommendation to committee and council later in the year.
Cine Starz Upper Canada Place
460 Brant Street
WWW CINESTARZ.CA
SHOWTIMES August 14 to 20 , 2015
IRRATIONAL MAN 14A
Fri to Thur 11:15 3:30 5:30 7:40 9:30
PAPER TOWNS PG
Fri to Thur 1:00 3:10 5:15 7:20 9:20
INSIDE OUT G
Fri to Thur 11:10 1:05 3:00 5:20 7:20
MAGIC MIKE XXL 14A
Fri to Thur 11:15 7:40 9:45
TERMINATOR GENISYS 14A
Fri to Thur 11:00 3:00 5:00 7:20 9:35
SPY 14A
Fri to Thur 11:00 1:10 3:20 5:30 7:20 9:20
AMY 14A
Fri to Thur 1:10 1:20 5:20 9:30
I’LL SEE YOU IN MY DREAMS PG
Fri to Thur 11:10 1:15 3:40
By Staff
August 11, 2015
BURLINGTON,
 The seventh game in the first round best out of seven games series between the Burlington Bandits and the London Majors was cancelled due to weather.
The game will be played Tuesday in London, Ontario.
 By Staff
August 11, 2015
BURLINGTON, ON
We called them the good old days – when life was simpler, everything was cheaper and it seem like a “better time” or so we tell ourselves.
One of things that was different a couple of decades ago was that we were more self-sufficient – because we had to be.
You made your own fun – you used your imagination because the stuff kids play with today wasn’t in the stores several decades ago.
The Halton Conservation organization, besides overseeing the watersheds and regulating many of the environmental rules they also run a number of educational programs; they work with schools getting into classrooms and passing along some of the environment fundamentals.
From time to time they put on a program that is just plain fun. “Hey kids”, they ask “have you ever wondered what your parents or your grand-parents did for play when they were your age? They probably spent a lot of time outdoors. They probably went exploring, or built a fort, or skipped stones on a lake, or climbed a tree.”
 Crawford Lake – an environmental gem with an incredible story. A program taking place at both the Mountsberg and Crawford Lake Conservation Areas on Saturday, August 15 and Sunday, August 16, from 10 a.m. to 5 p.m. will give kids time for fun activities that are not only lots of fun but will get them outside and active, at Amazing Things To Do Before You’re 12 event.
Regular park admission applies and Halton Parks members can show their pass for admission.
 Orienteering – a skill that every young person should know something about – they learn to “box a compass”. Conservation Halton staff will help you to learn how to use a compass, make pottery, hold a snake, start a fire without matches or to skip a stone on the lake, and much more. It will be a great day full of family fun, and who knows, maybe you can prove you are the greatest stone skipper of all time!
All the activities engage children and their families with nature in a way that is sure to create long term family memories.
 Will your children ever get a chance to skip a stone over water? The program came out of the 2005 book by author Richard Louv who introduced us all to the dilemma of the disconnect between children and nature in his ground-breaking book “Last Child in the Woods”. He coined the term Nature Deficit Disorder which aptly describes the poor physical and emotional health of children and adults due to the lack of direct exposure to the outdoors.
Take your kids out for the day – they will sleep soundly when they get home.
About Mountsberg Conservation Area
Mountsberg Conservation Area is located on Milburough Line, five km west of Campbellville, ON, between Highway 6 South and the Guelph Line. This 472 hectare park includes extensive wetlands, forests, fields, and a reservoir. Mountsberg hosts many family friendly events which are sure to become family traditions for many in the community. It is also well known for the Mountsberg Raptor Centre, which is home to 15 different species of native birds of prey. Many of the Raptor Centre’s resident birds of prey have permanent injuries that have left them incapable of surviving on their own in the wild.
 By Pepper Parr
August 10th, 2015
BURLINGTON, ON
The Premier and a couple of her Ministers are going to announce some of the design features for the Ontario Retirement Pension Plan that Kathleen Wynne thinks the citizens of Ontario need.
And why is that news? – Because we are in a federal election campaign and Wynne has made it clear that she is going to work very hard to get Liberal leader Justin Trudeau elected.
 Wynne feels something has to be done to improve the pensions that people will need when they retire and because the federal government has shown no interest in making it possible for people to add to what they set aside for future pensions – the province of Ontario has to step in and do something – now.
Wynne has been banging away at Prime Minister Harper for months to get him to hold meetings with all the Premiers – not something he is interested in doing. So Wynne announces that she will hold a press conference to talk about the “design features” of the pension plan she wants to put in place.
 Is he what we want? The name doesn’t hurt – now what has he got in the way of ideas? Of course should Justin Trudeau manage to become the Prime Minister all the work Premier Wynne has had done will be set aside and the new federal government will make changes to the current Canada Pension plan – which is what should have been done in the first place – but the current Prime Minister doesn’t want to be seen cooperating with Liberals and certainly not with Kathleen Wynne.
These politicians do play games.
We’ll let you know what the Wynne pension plan design features look like.
By Staff
August 10, 2015
BURLINGTON, ON
Leslie Gray over at KooGle Theatre Company is still looking for strong jazz style dancers in their 20’s, 30’s for the Culture Days event on Sept 27 at 1pm.
 Rehearsals begin Sunday August 23; they want to get the team in place as soon as possible.
These are usually fun events – email Leslie at info@koogletheatre.com
By Pepper Parr
August 10, 2015
BURLINGTON, ON
The Performing Arts Centre has a new executive director.
Suzanne Haines will assume her new role effective September 1st replacing Brian McCurdy who has held the position since August 2013.
 The Executive Director is charged with developing an effective economic operating model for the performing arts centre, balancing between community-based arts groups, the Centre’s presenting series of programs and other community and corporate usage.
Haines will be the third person to hold down the job since the Performing Arts Centre opened in the fall of 2011.
“We received great interest in this position from across the country and beyond, and feel we have chosen an individual whose experience and qualifications are best suited to lead us into our 5th Season and beyond,” said Theatre Board chair Ilene Elkaim.
Haines was previously employed as General Manager of the Gateway Theatre, a $2.4 million operation in Richmond, B.C. As the only professional performing arts organization in that community, which has a large east Asian population, Gateway produced and presented theatre, acts as a cultural venue for the community through rentals and year-round youth educational and outreach programming.
As CEO of the organization, Suzanne was the community builder, and the face of the organization to the community. She is credited as being successful in converting the Gateway Theatre into a highly engaged community centre.
 Brenda Heatherington had a great pedigree on the content side – many felt she didn’t get the support she needed on the finance and administration side.  McCurdy ran a tight ship took moderate risks that paid off. He is going to be missed – not only because he was a decent guy but because he had the chops to do the job right. “This is an important leadership role and while we are disappointed to see Brian leave us, we are grateful for his contribution and dedication. We wish him all the best and hope he will return to visit soon, as a patron and to witness first-hand the impact he has had here in Burlington and on this wonderful facility”, said Theatre Board chair Ilene Elkaim.
“Brian provided great leadership and direction and guided us forward with a strategic focus for the next three years”.
 The opening night for the Performing Arts Centre was a glamorous affair – the place has yet to live up to its original billing. Indeed, McCurdy steadied the ship and brought some financial discipline to an operation that was bleeding more red ink than city council could stomach.
Haines ran the Gateway for 12 years. She announced in April that she would be leaving the theatre. Brian McCurdy announced his plans to retire the second half of May.
The Gateway switchboard said they did not think they should be saying anything about Ms Haines other than that she left in April.
The Gateway has two theatres: a 540 seat Main Stage and a 100 seat Studio B. They also offered year-round acting, musical theatre, and technical training classes for youth aged 6 – 18; adults classes were also available.
The current Performing Arts Board is working from a Strategic Plan that McCurdy’s thumb prints are all over – that’s the good news. If the board can stay on that course and the marketing team continues to do the job they’ve done in the past – we could be OK – I think
 By Pepper Parr
August 10th, 2015
BURLINGTON, ON
Cupcakes from Burlington being sold in Dubai. Wow – could that actually happen?
 Erinn Weatherbie and her Mon Kelly Child look over the schedule for the day – their marketing mantra is set out on the white board behind them Well the actual cupcake may not get made in Dubai but the recipe and the concept will have come from the agile mind of Kelly Child who has operated Kellys Bake Shop with her daughter on Brant Street for the past two years.
The operation was recently voted 3rd (and only Vegan bakery) on BuzzFeed’s list of top 25 cupcake shops in the world. It’s an amazing story for a Burlington based business.
What is BuzzFeed? If you are into social media – and isn’t everyone – you will know who they are. For those who don’t know, BuzzFeed labels itself as the “Most Important News Organization in the World,”
BuzzFeed seems to have found a business model that allows it to enjoy “true journalistic independence.” (That model is “sponsored content”—copy that is produced jointly by BuzzFeed and an advertiser to blend in with editorial copy, with a small, inconspicuous identifier of the sponsor.)
After the Boston marathon bombing sent a surge of traffic to the site, BuzzFeed brought over Lisa Tozzi from The New York Times to build a breaking-news team. It also hired Miriam Elder, a correspondent for The Guardian in Moscow, to create a world desk; it now has a dozen reporters and editors stretching from Mexico City to Nairobi. In 2013 BuzzFeed formed an investigative unit as well.
So BuzzFeed would appear to have clout and worldwide reach – which explains why Kelly and her daughter and their publicist are all a twitter over the thousands of people who walk through their doors.
 Delicious – without the guilt – or so they say. Childs wants to become the Martha Stewart of the vegan food world. This all got started with the opening of a restaurant in March of 2010 called Kindfoods, a new restaurant concept conceived from a deep inspiration of healthy vegan (plant-based), and gluten-free eating and ultimately living in harmony with Mother Nature.
KindFoods got renamed and is now known as “Lettuce Love Café” ; their food is 100% authentic vegan, gluten-free, peanut-free – the healthier choice is the way Kelly and Erinn put it and add that their business is not just a food choice but a lifestyle choice as well.
The restaurant proved there was a market for vegan food in Burlington – the cupcakes were an extension into a product that had become very very popular.
 Pink prevails in a spotless kitchen where cupcakes get produced by the thousands. Their publicist says their cupcakes are delicious, stand head to head with the fat and sugar laden varieties, but these are guilt-free – vegan, gluten-free, peanut-free – the healthier choice
Kelly has a rapidly growing on-line following; #kellystribe who follow not just for food advice but also for inspiration and to be part of a community of life minded, health conscious eaters.
Childs adds that “It’s good for the soul when we know it’s local, fair-trade and organic and kind to living things and the planet.” She adds that great food does make a difference.
Kelly and Erinn are both very savvy and walk the talk about their insights and food philosophies. All of their food is 100% authentically Vegan – not just by way of ingredients, but also in the way they think about the planet and being socially conscious – kind food.
Kelly is a “marketer” – the product happens to be something she is passionate about but the strength is that of a big picture marketer. Erinn has a degree in political science that she earned at McMaster. Her Mom lived in Toronto at the time and followed Erinn to Burlington where they are in the process of building an empire on cupcakes that are vegan.
They are working on their first cookbook which will be published by Random House in 2016. There are literally thousands of cook books out there – to have Random House pick up your book is a big big deal
To have investors in Dubai and the United Arab Emirates express a financial interest in what you are doing is also a big deal. Are there dollars on the table – not yet but Kelly and her daughter Erinn are looking far beyond the borders of Burlington.
 Exceptional marketing savvy are creating a brand that is becoming known around the world. When a small shop on Brant Street draws several thousand people on a weekend and gets written up in one of the hottest news sources you know something is happening.
The underlying product will be cupcakes but that appears to be just the beginning.
Kelly Childs, who is exceptionally fit, does yoga and appears to have tapped into all the progressive approaches to running a retail operation, is clearly on a roll.
Where does she see all this going? She wants to become the Martha Stewart of healthy food choices and the cookbook is going to be the launching pad for that world reach effort.
The Martha Stewart of vegan food eh!, from Burlington you say. Keep an eye on this one
 By Pepper Parr
August 10, 2015
BURLINGTON, ON
Getting an award from Google is a big deal.
For a Canadian to get an award from Google is a pretty big deal.
For a Canadian to get the same award two years running is a really big deal
For the recipient of the award to be the co-founder of a company based in Burlington is awesome. The Mayor will be out to his office for a photo op for sure.
 Direct Access Digital, a company that helps it clients figure out where they want to place their advertising to draw the clientele that want, is part advertising agency, part techies and strategic thinkers for their clients.
Co-Founder, Eric Rodgers, is one of 12 people in all of North America to be awarded Google’s prestigious Search Excellence Award. He is the only Canadian to have won the award twice. Rodgers is a pioneer of the digital marketing and paid search space.
The award, described by Google as recognizing the top search marketing talent across all of their partner agencies in North America, involves an elaborate selection scrutiny that uses detailed scoring and expert analysis to select the winner.
 The wall with the ornaments is the “trophy” wall; beer prevails. Google gives the award to recognize those who use the Google platforms best. Nominations come from within the Google organization and starts with recommendations by Google staff that are then filtered by a panel to get a short list and then judged by people who basically invented to placement of advertising on web sites.
Rodgers was surprised to find out he was a repeat winner, “While we aren’t privy to the precise reasons we won Google’s award, we do know that our numbers and our conversion metrics speak for themselves. It’s truly an honour to have our work recognized, like this.”
 Orange is the corporate colour – the requisite pool table is done up in orange felt. An open space concept. He and team are the digital agency of record for several Fortune 500 companies and other mid-to-large sized businesses.
Digital advertising has outpaced traditional media channels dramatically in recent years. The Interactive Advertising Bureau (IAB) has forecasted internet ad revenues at 11% growth by the end of 2015, to $4.29 billion in Canada.
While traditional large-scale agencies are struggling to understand and keep up with growing commercial interest in digital advertising and performance metrics, this boutique firm has outshone and proven yet again that this specialized channel is best served by math men (and women) not mad men.
Direct Access Digital is a rapidly growing, full-service digital marketing firm. DAD’s team members are true experts in all digital marketing channels and platforms, as well as heavy analytics and project management. Rodgers says, “We’re very lucky to have such an engaged and brilliant team of digital marketers and the demand for our services is increasing day by day. We exist to help make sense of a complex marketplace, and assisting our clients with achieving and exceeding business goals. That’s what makes us the best at what we do.”
Rodgers will tell clients all they have to do is tell Direct what they want and they will get it done and at a better ROI (Return on Investment) than any other organization they are likely to find.
The bravado is typical of the high tech sector – but that Google award two years in a row isn’t the result of a popularity contest. You get recommended for the award if you are seen as a company that is consistently creative and deliver measurable results.
The work is exceptionally complex and calls for a mathematical bent of mind.
The staff of 28 – with four to six being added by years end is located in 4100 square feet of space on the South Service Road.
They will be moving into new digs at the entrance to Sherwood Forest Park where they will take up 6,000 square feet AND keep the 4200 they already have.
 Strategy conversations with clients take place in a sound proof room. Hiring the kind of people we want is a challenge but we are fortunate in that we draw from a labour pool that runs from Toronto, to Guelph and Kitchener Waterloo. “We draw talent from Toronto who find the opposite direction commute convenient, ” said Rodgers.
The “shop” is a pretty even balance between the genders with a very healthy diverse look to it.
Canadian marketers have been a little slower than Americans to adapt to what digital marketing can do for them – but the trend is now irreversible. The rate at which change in the technology takes place is equalled only by the speed with which Direct can change direction for its clients.
They gather information and apply what comes out of their analysis to the instant needs of their clients – and the do it in minutes.
They are in constant communication with their clients.
The company describes itself as an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. Founded in 2011, they have evolved into one of Canada’s leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike.
Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.
Rodgers has found that people are better users of advertising mediums than the advertisers – those who are on line know how to find and take advantage of what advertisers are offering.
It is an exciting time.
The company describes itself as an award-winning digital-performance marketing agency based in Burlington, Ontario, Canada. Founded in 2011, they have evolved into one of Canada’s leading boutique agencies, and now serve mid-sized businesses and Fortune 500 companies alike.
Known for their expertise in all digital marketing verticals, from search engine marketing (SEM) to search engine optimization (SEO), local search, social media marketing and more, their true hallmark is building strong partnerships with their clients and working diligently to deliver the tools, data and strategies that drive customer conversions and sales while aiding brand awareness.
By Justin Lethbridge
August 9th, 2015
BURLINGTON, ON
A tremendous effort by Pitcher Steven Dressler, earned the Bandits a 9-4 win to even their series against the London Majors and force a game seven. Dressler pitched 7.2 innings allowing seven hits and four runs, while earning five strikeouts.
After a scoreless first inning, Burlington exploded for six runs in the 2nd led by a three run blast from Centerfielder Shaun Cooper.
 Pitcher Steven Dressler, earned the Bandits a 9-4 win After a back-and-forth 5th inning, Cooper would add two run shot for his fifth run of the series. Cooper leads the IBL with 11 RBI so far in the playoffs.
While London would score two runs in the eighth, Burlington had the game in hand.
Brandon Catena came in for the save and through 1.1 innings allowed no hits while earning one strikeout. Despite being down 3-1 to the higher seeded Majors, the Bandits have rattled off two straight wins in convincing fashion to force a seventh game in London.
Since losing the first game of the series, Burlington has dominated the Majors in London, outscoring them 15-3 in the last two games at Labatt Park.
 Burlington is one strong performance away from a birth in the semifinals. The final game of the series goes at 7:35pm Monday night, in London.
The Bandits were not able to win a single game against London during the regular season – now they are one win away from taking the quarter finals.
The winner of the Burlington – London series series will play the 2nd seeded Kitchener Panthers in the semifinals.
The other semifinal series will be the Barrie Baycats vs. the Toronto Maple Leafs.
By Justin Lethbridge
August 7, 2015
BURLINGTON, ON
A tight defensive game resulted in the Burlington Bandits shutting out the London Majors 3-0 to force a game six in Burlington.
 The bats were big enough on Friday night to keep the team alive in what was a very tight defensive game. It was a much needed win for Burlington, not only to stay alive in the best-of-seven series, but to shutout a Majors team that has scored well against the Bandits so far this series.
It was the Bandits first win this season against London pitcher Oscar Perez who earned 10 strikeouts while allowing nine hits and three runs through nine innings of work.
Burlington’s Dylan Perego earned his second win of the series. Through eight innings he allowed six hits and no runs with three strikeouts.
Leftfielder Justin Gideon got a run in the first as well as bringing in third baseman Levi Larmour for a run in the ninth.
Centerfielder Cooper got his second home run of the series in the seventh inning.
The two teams get back at it at 1pm Sunday afternoon, at Nelson Park.
A Burlington win would force a seventh game back in London on Monday night.
 The Bandits had every reason to celebrate Friday evening – it was a remarkable win against London – and the first shut out as well – 3 -0 Marvelous! There are many that didn’t think the team was going to make it out of London Friday night – there is spunk in them yet.
 By Clinton Dixon
August 6, 2015
BURLINGTON, ON
After a poor outing in game 1 against London,
Bandits starting pitcher Matthew St. Kitts could only manage to pitch one inning in Burlington’s Thursday night 9-2 loss to London at a Nelson Park. He gave up one run on four hits Thursday night before having to leave the game with a shoulder injury.
 The bullpen didn’t really deliver for the team Thursday night. Exactly what the Bandits had hoped wouldn’t happen, as their bullpen had been shaky the last few games, especially in middle relief.
Immediately after the pitching change the London Majors loaded the bases with no outs. Luckily for Burlington the damage was limited to just one run scored thanks to outfielder Justin Gideon. Gideon was able to record an outfield assist when he unleashed an absolute laser of a throw to gun down London’s Argenis Vargas at home; a call the Majors debated vehemently.
Bandit Coach Kyle was expecting more from the team in the quarter finals – they aren’t out yet – but they are real close, Every one of the Majors’ coaches came out to argue with Home-plate Umpire, Chris Walters, claiming that Burlington’s Catcher, Kevin Hussey, blocked the plate. London’s arguments didn’t amount to anything and Burlington was able to escape the inning down only two runs.
Unfortunately in the next few innings Burlington wasn’t able keep hold of that momentum, as London kept chipping away at the Bandits poor pitching. The inning would later come to an end thanks to some terrible base running by London’s Cleveland Brownlee.
After a routine groundball produced an out at first base, Brownlee decided to try and take home, only to be thrown out at the plate by about ten feet. The poor decision got Burlington out of the inning, but not before falling behind 4 to 0.
After giving up another run Burlington was finally able to get on the scoreboard thanks to some atrocious fielding by London. First the Majors’ Center Fielder, Julio Guzman, saw a routine fly-ball bounce off his glove; Keith Kandel managed to take second on the error before scoring on the next play – another error, this time coming from London’s Shortstop Paul Lytwynec. London would go on to record a total of four errors in the inning before recording their first out; unfortunately Burlington wasn’t able to take advantage of the sloppy play, only managing to get one run across the plate.
Things settled down from there over the next few innings of play before London blew the lead open in the eighth. Even the co-owner of the Bandits, Scott Robinson, was forced to admit that it was “a very good inning for [London].”
The Majors’ plated four runs in the inning to take a 9 to 2 lead over the hometown Bandits. The score wouldn’t change from there as London would hold on for the victory.
 The kids had a great time running the bases after the fourth inning. The loss leaves the Bandits down 3 to 1 in the series heading back to London tomorrow night; but Justin Gideon, the Bandits Left Fielder, isn’t shy about how he and the rest of the team feel about their chances going forward in the series. “I think we’re better than London. We get base runners, we just need to cash them in and I think tomorrow’s the day.”
All in all it was a strong showing for the unlucky Bandits, who feel they’ve played well against London to this point. Coach Kyle MacKinnon knows that his team can win Friday night when they make the do-or-die trip down to London. “We go in with a game-seven mentality from here on out – you lose you go home. Hopefully these guys don’t want their summer to end yet and obviously I don’t either.”
Game 5 of the Quarterfinal Series will take place at 7:35 p.m. at Labatt Memorial Park in London.
If Burlington is able to stave off elimination Game 6 will be played Sunday afternoon at Nelson Park in Burlington.
By Staff
August 6, 2015
BURLINGTON, ON
If you are of an artistic bent and you have something you would like to say about sports in Burlington there is a call for Expressions of Interest from artists for the creation of a series of permanent public artworks relating to the theme: ‘The Spirit of Sport.’
A series of three (3) small to medium-scale, exterior public artworks will be installed at three separate sports fields / facilities in the city of Burlington, Ont., Canada.
This competition is open to all Ontario-based, professional artists* and/or artist-led teams.
Click here to view the full Expression of Interest document (pdf)
You can submit your expression of interest on-line
 Burlington is currently spending on public art. This one is in the Alton community – there are to be three that are sports related installed and plans in place to put one mural in each ward. Burlington has a long history of sports excellence, on both and amateur and professional
level. The city boasts a wide variety of sports facilities, parks, fields and other infrastructure
that provide community-wide access to sport and active living. These opportunities range
from children’s programming to training for high performance athletes.
 Frank Hayden has a rich sports history – he represents what sport can be in a community. Burlington is also home to a number of notable sports figures including: Dr. Frank Hayden,founder of the International Special Olympics Movement; Melville Marks Robinson, founder of Commonwealth Games; Melanie Booth, Olympian-soccer; Angela Coughlan, Olympian-swimming and numerous professional and Olympic athletes and coaches.
 A masterful freestyle swimmer, Coughlan was 16 when she won an Olympic bronze medal in Mexico in 1968 as part of Canada’s 4×100-metre relay team. As such, sport is an important element of Burlington’s unique culture as it touches the lives of people young and old, of diverse cultures and geography.
Deadline:
Tuesday September 8, 2015
Budget:$100,000
CAD (maximum, all inclusive)
For more information:
Kim Selman: 905-548-0111 |
kim@cobaltconnects.ca
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Holton intends to contribute a percentage of the net revenues to support The Red Cross of Canada. “Without The Red Cross” said Holton,” life would be very bleak for many throughout the world.”
