By Staff
January 30th, 2025
BURLINGTON, ON
Karina Gould, speaking to media in Ottawa earlier today set out part of what she would do should she become leader of the Liberal Party on March 9th.
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January 30th, 2025 BURLINGTON, ON
It seems kind of quiet on the political front. Behind the scenes, those running for the job of Premier of Ontario or the leader of the Liberal Party of Canada are talking to almost anyone who will listen to them.  Emily Brown, Conservative candidiate  Karina Gould, MP – Liberal candidiate In Burlington Emily Brown announced that the Conservatives raised $15,000 in two weeks. Earlier in the month Karina Gould announced she had raised $50,000 in two days. Gould was raising money for her leadership bid; Brown was raising money for her run to become the Burlington MP. The race for the leadership of the Liberal Party of Canada has Mark Carney clearly leading Chrystia Freeland. The question is – where will the Chrystia votes go on the second ballot count. Continue reading Seems kind of quiet on the political front.
January 28th, 2025 BURLINGTON, ON
 A solid breakfast – essential. From February 3 – 28 Halton Food for Thought will be holding its seventh annual FEEDUARY campaign to shine a light on the importance of Student Nutrition Programs across Halton region. The campaign will include visits at 13 Halton schools welcoming guests from the community who will get to see the important role these programs play in a student’s day firsthand. Continue reading Halton Food for Thought is taking their story to the Classrooms
January 29th, 2025 BURLINGTON, ON
Doug Ford has more going for him in this snap election than people realize.
Continue reading No limit on what the Ford campaign spend on advertising
January 29th, 2025 BURLINGTON, ON OPINION The last chapter of the most recent journey Burlington’s Natalie Pierre has taken has started.  Natalie Pierre speaking in the Legislature Doug Ford got Lt.-Gov. Edith Dumont to issue a writ of election. The Legislature came to a close at 4:00 pm Tuesday afternoon and the election began. Should Natalie Pierre be re-elected she will begin a second term as an MPP – a job she didn’t want and didn’t do all that well at during the several years she has represented the city at Queen’s Park.
January 28th, 2025 BURLINGTON, ON OPINION Why is Doug Ford forcing Ontario into an unnecessary early election? We can understand that he fears the release of the RCMP investigation into misconduct over the Greenbelt fiasco. Withdrawing publicly protected lands from the Greenbelt in order for developer friends to enrich themselves has got to be some kind of corruption by anyone’s definition.  Can you read the body language? Ford is in the best position to know whether he actually committed a crime. But calling this unnecessary election is a pretty good sign that he is worried. One could imagine that campaigning for re-election next year would be harder in the unlikely event that some judge actually put him behind bars. Continue reading Rivers: Could Doug Ford be campaigning from Behind Bars? Not this time
January 28th, 2025 BURLINGTON, ON  Different elevations.
The properties in the football – that part of the city that is between Lakeshore Road and Old Lakeshore Road, have been waiting for the right opportunity before putting shovels in the ground. Using language only a planner would choose the city reports that: The proposed development of the subject lands features a 27 storey mixed-use building with 196 residential units and at-grade retail along Lakeshore Road. The development proposes 1- and 2-bedroom units. Continue reading Developments in the ‘football’ are getting closer to having shovels in the ground
January 28th, 2025 BURLINGTON, ON
 This kind of shopping has declined in Ontario – and risen in other provinces. Ontario’s retail sales in November remained 2.7 per cent lower than June 2022, the month the Doug Ford government was re-elected, according to data released by Statistics Canada. Ontario’s retail sales recovered to $25.2 billion in November, extending gains for a fourth month, but were $100 million less than December 2023 sales of $25.3 billion and $700 million below the $25.9 billion in sales during June 2022, the month Doug Ford’s PC government was re-elected. Continue reading Ontario’s consumer slump – is this a Doug Ford factor?
January 28th, 2025 BURLINGTON, ON
He did it.  Can he be re-elected? Premier Doug Ford today confirmed that the Honourable Edith Dumont, Lieutenant Governor of Ontario, has accepted the premier’s advice to sign a proclamation dissolving the 43rd Parliament of the Province of Ontario, effective as of 4:00 p.m. today.
January 28th, 2025 BURLINGTON, ON
 Combined these are two of the best tools available. Social media advertising is a powerful tool for reaching your target audience and achieving marketing goals, but without proper allocation and optimization, it’s easy to overspend with minimal results. To get the most out of your budget, it’s essential to choose the right platforms, refine your targeting, and continually optimize your campaigns. Here’s how to allocate and optimize your ad spend across platforms like Facebook, Instagram, LinkedIn, and TikTok to achieve the best results. Understand Your Target AudienceBefore allocating your budget, you need a clear understanding of your target audience. Each platform attracts different demographics:
By understanding where your audience spends their time and how they interact with content, you can allocate your budget to platforms that align with your campaign objectives. Allocate Budget Across Platforms StrategicallyEffective budget allocation for social media advertising is multi-layered; it’s important to divide it proportionally across platforms based on their potential ROI for your business. Here’s a general guideline:
Always leave room for testing, especially if you’re exploring a new platform. Set Clear Goals and ObjectivesDefine what you want to achieve with your social media advertising. Common goals include:
Your goals will influence your ad format, targeting strategy, and budget allocation. For example, if your goal is lead generation, LinkedIn’s Lead Gen Forms might be a better investment than TikTok’s short-form videos. Optimize Ad Formats and Creative ContentEach platform has unique ad formats, so tailor your content accordingly:
Ensure your ad creative aligns with your brand identity while resonating with the platform’s audience. Refine Targeting and Audience SegmentationTargeting the right audience ensures your budget is spent efficiently. Use these strategies:
Continuously monitor your audience performance and make adjustments as needed. Test and Measure Campaign PerformanceRegular testing and optimization are crucial for maximizing your social media advertising budget. Use A/B testing to experiment with different ad formats, headlines and captions, and targeting options. Track metrics like click-through rates (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS) to identify which campaigns deliver the best results. Platforms like Facebook Ads Manager and LinkedIn Campaign Manager offer robust analytics tools to help you measure performance. Focus on Retargeting and Remarketing Retargeting ads allow you to re-engage users Retargeting ads allow you to re-engage users who have already interacted with your brand. These campaigns are often more cost-effective and yield higher conversion rates. Use retargeting to:
 Keep up to date with new tools that help you do a better job. Stay Up-to-Date with Platform TrendsSocial media platforms are constantly evolving. Stay informed about new ad formats, algorithm changes, and emerging trends to ensure your strategy remains effective. For instance, TikTok’s shoppable ads or Instagram’s interactive Stories features could offer unique opportunities to reach your audience. Keys to Effective Budget Allocation for Social Media AdvertisingMaximizing your advertising budget requires strategic planning, creative execution, and continuous optimization. By understanding your audience, setting clear objectives, and tailoring your approach to each platform, you can achieve better ROI and drive meaningful results. Regularly analyze performance and adapt your strategy to ensure every dollar spent contributes to your business goals. With the right approach, social media advertising can be one of the most impactful tools in your marketing arsenal.
January 28th, 2025 BURLINGTON, ON
The Nelson Quarry application to increase the size of the quarry they are currently taking aggregate out of is back on the table.
January 28th, 2025 BURLINGTON, ON
Here is how it looks like things are going to work. After a Republican introduced legislation earlier this month to propose a constitutional amendment that would allow Trump to run for a third term, Representative Dan Goldman, Democrat of New York, said in a statement:
January 27th, 2025 BURLINGTON, ON
Many residents have noticed that playgrounds don’t last very long in Burlington. I still visit playgrounds with one or more of my grandkids. We live in the east end of Burlington and often walk at Bronte.
I’ve heard at least one council member explain that provincial legislation requires play structures to be replaced every 10 years. I couldn’t find anything for that. The city does have a liability issue with playgrounds, children hurt themselves, and parents sue the city. The provincial legislation requires that playgrounds be regularly inspected to help mitigate this risk.
January 27th, 2025 BURLINGTON, ON This information is not professional investment advice. Investors are advised to do their own research into individual stocks before making an investment decision.The five stocks with the largest dollar value of insider acquisitions in the public market are:Continue reading Insider Trading Data Filed Friday, January 24, 2025 to Sunday, January 26, 2025
January 27th, 2025 BURLINGTON, ON Today is the last day you can sign up as a member of the Liberal Party of Canada. Members of the Party will have to right to help choose the next leader of the party in a vote that will be taken on March 9th Liberals will know who their Prime Minister will be.
January 27th, 2025 BURLINGTON, ON
Proposed Development Upgrade A development application has been submitted for a Zoning By-law Amendment to rezone the lot containing an existing single detached dwelling, to facilitate construction of a new larger single detached dwelling.
Continue reading Single detached dwelling with 26,000 sq feet – want a zoning change
January 27th, 2025 BURLINGTON, ON This story has been updated. A public opinion poll is a snapshot taken at a specific point in time. The data that Mainstreet Research published today is just that – interesting. They were predicting a 79-seat majority Government.
January 26th, 2025 BURLINGTON, ON
The decision to mail the tax rebate cheques to 12.5 million people is unconscionable. It will cost millions more to mail the $200 cheques.  Don’t for a second think Premier Ford is embarrassed over sending you money you paid in taxes. He wants your vote – he needs your vote and before the RCMP report on the Greenbelt scandals are made public. Premier Ford wants people to have the cheque in their hands and have to take it to the bank. He wants that connection that he has convinced himself will result in a positive vibe.
January 26th, 2025 BURLINGTON, ON
Instead of panicking about Trump’s promised 25% tariff wall which he is building on his northern and southern borders, we should embrace it. We should congratulate Mr. Trump on what he is doing rather than threaten him. We should join him in implementing similar measures here. Trump wants to reduce income taxes in his country but still needs the revenue. So his idea is to take America back to the day before income taxation constituted the bulk of government revenue. And import tariffs are the instrument he has chosen. Trump may well be signalling history. After all the British refusal to allow the 13 colonies to impose tariffs to protect their emerging local industries was one of the causes of the Revolutionary War.  President Trump said he would levy 25% tariffs on Day 1 of his presidency. Moved that date back to February 1st. Progressive income taxes are the most equitable of revenue-raising options for an economy. But the wealthy have always resented paying more than what they consider their fair share. So, many Western nations during the right-wing revitalization of the 1980’s, including the UK, New Zealand, and Canada, were able to lower or restrain income taxation by introducing a general sales tax, the value added (VAT), or in Canada, the GST. But Americans have always rejected a national sales tax, and instead have relied on debt financing as an alternative to deal with budgetary shortfalls. Continue reading Rivers: ‘It’s not a trade war – It’s an opportunity’
January 25th, 2025 BURLINGTON, ON
If you were one of the several hundred people listening to Mayor Meed Ward talk about the State of the City on Friday at the Burlington Convention Centre, the table you were at would include a copy of a calendar for 2025.
Continue reading Was the high quality city calendar printed twice?
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