Margaret Lindsay Holton, an award-winning writer and mid-career Golden Horseshoe artist found herself fascinated with a form of social media intended for the business crowd and reports on her experience for Our Burlington.
By Margaret Lindsay Holton
BURLINGTON, ON March 8, 2012 Chatter about ‘social media’ on the web is all pervasive these days. It is no longer enough to just have an email account. To be in the thick of things one must also have a Facebook and Twitter account. Generally, the latter two sites are for personal ‘interface’ with other like-minded types. However, in the business world, the pre-eminent ‘social media’ site, LinkedIN.com, is mandatory to stay within the business loop. Like it or not.
If you weren't at this event - you missed the buzz. Burchill, the social media guru behind this "social media" gathering is in the upper left with notes in hand.
Recently, I was doing my daily ‘check-in’ to that account, when I noticed that a few associates of mine had joined a group called ‘BusinessInBurlington’. Hmmm: what’s that?, I wondered, and within a few clicks of the mouse, I found out.
“The Business In Burlington open networking group started online in 2008 with a simple mandate – help connect, promote and support local Burlington businesses. If you’re a business in Burlington, do business in Burlington, or simply want to connect with local Burlington business owners and other entrepreneurs – THIS is the place to be!”
I was amazed at the size of the group, over 800 members. Wow. How come? Burlington, unlike Hamilton or Toronto, does not really have a unified City ‘identity’. Burlington is made up of six very diverse Wards spread out over a very large geographical area with a total population of only 170,000 +/-. For long-time residents, the City is better split into two distinct groups: those that live ‘above’ Dundas Street (formerly known as Highway 5), and those that live ‘below’. This divide is often expressed through contentious differences of opinion about the strategic growth of the City. It is built on fundamentally conflicting life values. Those above Dundas Street live in a predominately rural setting, while those ‘below’ live in suburban or urban clusters. Diverse, yes, unified, no.
So, WHO are these 800+ ‘like-minded’ business people of Burlington? And WHY do they feel the need to ‘join’ this group? (as I just did).
In answer, under the group discussion page, was a link for the third MeetUp on March 7th. There have only been two other MeetUps, in January and February of this year. Each had 60-70 attendees. As of March 7th at 3pm, 148 members have signed up. These are, by any standard, LARGE social events. People are coming together at a one physical location under the banner of ‘BusinessInBurlington’ without any specific agenda in mind. Again. Wow. How come?
The founder of Business in Burlington, (BiB), James Burchill, is naturally very enthusiastic about the response to his third event. In his own words, he is considered a “social media guru & an online marketing expert” (with 15,000 followers on Twitter to boot). He is also Founder/CEO of BusinessFusionMarketing, a Social Media Marketing (SMM) Advertising agency. I emailed and asked him WHY he thought there was such keen interest at this point in time for ‘Business in Burlington’? He first answered, “Good question!” He then promptly posted the same question on the LinkedIn ‘BiB’ discussion board. Over the next week, a few members responded with positive shout-outs for James, their inspiring BiB leader. But, more importantly, all comments exhibited a sense that ‘we be comrades in arms’.
Meanwhile, back at “BiB HQ”, James began offering a “video marketing” opportunity to some who intended to attend the next MeetUp event. A video booth, run by him, will record short introductions by participating members that will then be edited via his ad agency and posted on the BiB YouTube website with a URL linked back to member’s own websites. The strategy, according to James, is to maximize participants “SEO’d” exposure via YouTube, the “2nd most searched site on the net”. “Smart businesses”, he claims, “don’t have the time, the energy or the know-how to do proper video marketing on YouTube.”
“Businesses have no clue” James Burchill,Social Media guru. Further to this, James is now offering a special opportunity for those who want to “learn more about using video for email marketing”. Ask him about ‘Codename TF”.
All well and good comrades, but hey, WHAT ABOUT THE PARTY?There is no question that having an informal and free-admission ‘MeetUp’ at a familiar watering hole, the Beaver & Bulldog at 2020 Lakeshore Road, differs from more formal or conservative business gatherings that might be initiated by, say, The Chamber of Commerce or by the satellite McMaster University school site in Burlington. Talk about ‘dry’. And therein, to my mind, lies the key to this group’s apparent success.
Some of the 100 + people who took part in a "MeetUp"
Yes, business people from the broad business community are getting together. They are going to have a drink or two at the end of a long work day. They are also finally cashing in on their due diligence re: ‘on-line’ social media networking. Obsessively spinning in and out of e-mail, Twitter, Facebook and/or LinkedIn, can soon consume many hours of the work week. This ‘business’ browsing may keep us up-to-date on what our like-minded comrades are doing, but in terms of actual productivity, well, we all know how that works. When all is said and done, nothing replaces a good old fashioned chin-wag, or as James simply puts it, it’s “great to connect in person”. Ergo, and eureka, let’s rendezvous at the local pub! (By the way, another trending ‘social media’ site, Foursquare.com, has also figured this Old Truth out.)
Cynics could well dismiss this ‘BiB’ LinkedIn ‘MeetUp’ as just a hybrid ‘pick up’ or a veiled excuse for a ‘cocktail party’ circa 2012. However, Jennifer Aaker, Professor at the Stanford Graduate School of Business, has a different take. She believes that the role and impact of ‘brand marketing’ has changed so dramatically over the past few years, that brands, especially those gaining traction now, are those who act as “party hosts” aggressively overcoming the ever-increasing public “trust deficit”.
Additional thoughts on the public “trust deficit” can be found here and here.
Recognizing that we are becoming ‘cyborg-ized’ may also explain an increasing need for REAL human contact. Plugging into the internet is now an integral everyday extension of both our professional and personal lives. So, yes, how refreshing it is to just unplug for a bit, and get-together for some good old fashioned gossip.
To my mind, aside from the business hype, past and present, I think those who attend these ‘BiB’ MeetUps are genuinely interested in ‘down home’ socializing in a way not fashionable in well over a decade or two. In that sense, it really IS a local ‘cocktail party’ where rapid socializing, catching up, flirting, sizing up and business chats WILL happen over a drink or two within a very brief period of time. No strings attached.
James Burchill, as facilitator extraordinaire, has done Burlington a great service by manifesting this basic human need. ‘Let’s talk. Let’s have a drink. Let’s get to know each other a little bit better. Hey, what’s up with you anyway these days? What’s the BUZZ?’ As a community synergizer, he has effectively gotten people off their computers (and iGadgets), and put them in a convivial social atmosphere to ‘mingle’.
All of it – socializing in this friendly and informal way – encourages greater civic involvement, deepens an individual sense of belonging, and tangentially, nurtures a heightened civic responsibility by all those already actively invested in the success of this community. And, that, dear peeps, is GOOD for developing – and strengthening – a truly unified ‘identity’ for a rapidly evolving Burlington.
Turns out, it really is good business to ‘Know thy Neighbour’. Who knows. Maybe square-dancing will make a come-back soon too.
Business in Burlington (BiB) meets on the 1st Wednesday of every month from 5-7pm currently at 2020 Lakeshore Road, Burlington, inside theBeaver & Bulldog pub. There’s plenty of parking, on-site and on the street
© Margaret Lindsay Holton, 2012. Margaret Lindsay Holton, an award-winning writer & mid-career Golden Horseshoe artist, was born ‘above’ Dundas Street (aka Highway 5), and now resides ‘below’ it. The photography is © M.L.Holton 2012 / https://canadadaPHOTOGRAPHY.blogspot.com
By Gerry Visca
BURLINGTON, ON March 6, 20112 Many entrepreneurs that I coach often ask me how I am able to stay focused and help so many others create their lives. I tell them the key to driving my brand and my actions is daily discipline. Sounds easy right? Sometimes it’s the simple things that when executed on a consistent basis will drive your success forward.
Visca inspires - had Burlington's business elite on their feet shouting out BIG words - then hugging each other.
How long does it take to form a new habit? I receive several answers from audiences ranging from twenty to sixty days and everything in between. Based on my experience, I have found that the formation of a new habit will take the average individual approximately thirty days.
Following the consistent application during this period of time will encourage the mind to accept it as a new form of behavior. Ask any successful person and they will tell you that success is defined by replacing bad habits with really good ones. The key here is to ‘focus’ on creating new and better habits to replace the old habits and align all of your actions to pursuing your goals. The key words here are consistency and persistence.
Ask any professional speaker or entertainer how they are harnessing their energy. They need to recondition their mind and body for better physical and mental shape. They need the ability to summon their inner energy upon demand. They strive to form new success habits; preparing themselves physically with disciplined physical fitness and a healthier diet. They look great, feel great and have the physical energy to live life to the fullest. The audiences can sense their high energy the minute they pounce onto stage! They address the audience with great enthusiasm and passion and engage them within the first 10 seconds. Imagine being a leader in your organization that continually inspires and engages its employees to become the best that they can be? What would this look like?
If you have never fallen you have never challenged your potential.”
Gerry Visca
Your employees would be encouraged and inspired to strive for personal greatness in all they do. Just think about it for a moment, what could you achieve in that one hour of time every morning? It’s only one hour right? I know, you convince yourself that you really need that extra hour of sleep and you can’t function without it right? That is the habit you have created for yourself and you have conditioned your mind in that manner. The key is to stick to a consistent plan that is best for you.
The key to discipline includes the following attribute: Patience – a strong focus combined with harmonized thoughts. This allows you to get into flow and learn how to balance your energy levels. Personally, I find the morning the best time for me. I love getting up with enthusiasm before the world is awake, it is my time to get myself mentally and physically focused, organized and ready to face new and exciting challenges. My morning routine also provides me with the physical and mental energy needed to stimulate creativity. I actually find sleeping in makes me more tired. My routine starts with a twenty minute run followed by another twenty minutes of muscle conditioning followed by a meditation exercise. I encourage you to start tomorrow. You will feel great and be surprised at what you will be able to achieve with this type of daily disciplined conditioning.
The second attribute to discipline is: Passion – If you’re not passionate about what you are doing how can you expect to engage anyone around you?
As you start to form new habits you will be in a better position to manifest the things that you want most. Your mind is more in tune and ready to accept the transformation. This creative principle is also geared towards helping you laser focus on the things that you want most in life. Incorporating daily discipline is a very powerful principle in your personal transformation tool box.
Gerry Visca is an inspirational speaker who has made presentations to the Mayor’s Burlington Economic Development Corporation luncheons and has “inspired” some 100,000 people to harness innate abilities. He can be reached at: gerry@redchairbranding.com
By Pepper Parr
BURLINGTON, ON Match 6, 2012 Things got a little feisty at the Budget meeting at city hall last week.
Councillor John Taylor said he was not going to allow a budget committee to go into closed session to talk about how much the city was going to allocate for staff salary increases and that if he was found to be out of order he was going to walk out of the Council Chamber to the atrium and hold a press conference and spill the beans.
That is exciting stuff for Burlington.
The Dean of Burlington Council members, Ward 3 Councillor John Taylor fights for what he believes in. One of the things he wants is more openness and more transparency. He didn't get it this time out.
Councillor Taylor was talking about salary figures that were well known and discussed at the Regional level, Committee chair Rick Craven kept intruding and telling him that he was getting very close to the line on what was permitted and what was not permitted in terms of talking about specific matters.
Taylor would lose his train of thought and while the two bickered back and forth, they eventually went into closed session and sent everyone out into the foyer for close to an hour. That gave everyone sent out of the room time to get caught up on the gossip.
Taylor was making an very significant point. The matter was how much of the tax money collected goes into staff salaries and how much does what Burlington pays its employees?
Taylor started off by pointing out that the Region had gone public and openly discussed salary increases and said the Region was not going to go above 2% increase in their 2012 budget. Taylor felt Burlington should fall into the same line. At that point chair of the meeting Rick Craven cut in and advised Taylor that he might be crossing a line and beginning to talk about a matter that wasn’t permitted by the Burlington Procedural Manual.
A staff report had recommended more than a 2% increase but that document was kept confidential.
That wasn’t going to deter Taylor – he then began to talk about comments made by an Ombudsman’s report that said council members should be generous and broad in their interpretation of what is confidential and what isn’t.
That wasn’t going to deter Craven who said that he was following the rules as set out in the Burlington Procedural Manual and he didn’t want to have to rule Taylor out of order.
What Taylor wanted to do was put forward a motion to decrease the amount to be allocated for salaries in the 2012 budget.
That was enough for the rest of the Council. They decided to go into Closed Session and everyone was asked to leave the room.
Once everyone was back in the room Taylor’s motion to reduce the amount set aside for salaries and wages by $455,820 was voted on and defeated. Taylor then put forward a second motion for a reduction of $152,000 and that was passed.
The $455,820 would have meant a 1% increase in salaries and wages for city staff; the $152,000 meant the increase was going to be just 2% ; not the more than 2% staff was recommending.
Municipalities pay their people very well and the benefits are also very good. The pension – a defined one – is amongst the best in the country.
Taylor pointed out that 90% of the money raised in taxes by the city, which amount to $125 million, is spent on salaries and benefits and he wanted this to be discussed in public.
The discussion got to the point where Taylor and Craven were sparring over phrases and wording in the city Procedural Manual.
The heck with what is in the Procedural Manual: why does a budget committee go into closed secret session when discussing how much they are going to increase staff salaries by? They aren’t talking about an individual’s pay – they are talking about how big the increase is going to be for all staff during a specific budget year.
Folks that’s your money; 90 cents of every dollar is paid out as salary or benefits. If open, transparent government means anything telling what you are paying your staff is part of that business.
The province has a Sunshine list that calls for municipalities to report the name and amount paid to every person earning more than $100,000 a year. That information then gets published. If the province is prepared to let the public know who is earning more than $100,000 why can’t the city say how much they are going to increase salaries by? What is confidential about discussing the increases?
That young lad, second from the left is THE Lord Acton who took part in a Halton agricultural tour last year. The Acton name is famous for that powerful political dictum: "power corrupts and absolute power corrupts absolutely.." One can expect this picture to get used in Taylor's next election campaign.
A Burlington city staff report that was confidential had set out an increase for staff salaries that was in excess of 2%
These discussions are at committee level and have to go to Council meeting to be made final March 19.
One Council member pointed out that the staff report, which wasn’t public, uses what other municipalities pay their people as “comparators” and Taylor was arguing that it is unfair to use other municipalities as comparisons – that the city should be using what the butcher, the baker and the candle stick maker are earning – these are the guys paying the taxes and Taylor was arguing that they aren’t getting much more than 1%
One the day that Burlington was having this noisy debate the Premier of the province was telling teachers that their new contract would have a 0% increase for the next two years and that the practice of being able to get paid out for sick days that had been banked was going to be pared back.
Burlington might want to pay attention to the reality the province finds it has to face – it’s our reality as well.
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Sarah O’Hara is a Burlington mother of two who realized that her degree in modernist literature wasn’t going to lead to work that had meaning or a decent pay cheque attached to it, so she sat down with her husband and worked out a plan that had her recalibrating her career choices and now rides the GO bus to York University (“get my reading done on the bus”) where she will earn a teaching certificate and hopes to be in a Halton classroom, maybe as soon as next year.
Sara is not exactly a community activist, but she cared enough about her neighbourhood to be part of a group that has nine people delegating to a City Council committee to get the Drury Lane bridge repaired and operational.
Sarah expressed an interest in writing for us and because the publisher of Our Burlington wasn’t about to enter Tansley Woods where a couple of hundred women were looking at Botox and new make up and getting financial advice at the Burlington Woman’s Show – he knows when the territory is not man friendly – so he asked Sarah if she would cover the event. Here is her report.
By Sarah O’Hara
BURLINGTON, ON February 26, 2012 Where can one go to look ten years younger, lose ten pounds, learn how to invest, and plan her funeral all under one roof? The Burlington Women’s Show, of course! This afternoon I joined hundreds of other women at Tansley Woods Community Centre to meet dozens of local vendors promoting their products and services. Upon entering I received a stamp on my hand of a “Sex and the City” inspired martini glass which permitted me to enter a world exclusively geared toward women and the things we love.
Tony Racco of Cosimo's Salon- a Burlington institution that has been in the Roseland Plaza for more than 50 years provided coupons for a free wash, cut and style.. That made our reporters day.
The first booth I stopped at was hosted by Cosimo’s Salon which has called Roseland Plaza their home for fifty years. To celebrate their anniversary the booth was giving each visitor a coupon for a free wash, cut and style – valued at $79.10. Wow – a great start to my day! Tony Racco, the owner, did demonstrations on the main stage with two models, one in her twenties and the other in her fifties. As he curled, brushed and styled, he spoke about the many eras his salon has been through over the past fifty years from the bouffant styles of the sixties, to the sticky back combing of the eighties, to the softer curls that are in fashion now. He seemed confident and knowledgeable as he turned the older model’s tight cap of curls into a soft cloud of shiny waves. Seeing him in action made me look forward to visiting his salon.
In the same area I spoke with Ken Arp, owner of Smart Betty, an internet-based daily deal company. As an avid wagjagger, I was eager to sign up for their emails, especially after finding out that for each purchase made 10% goes to a local charity of your choice, including the ROCK (Reach Out Centre for Kids), the Burlington Humane Society, and Women’s Cancer Centres.
I followed this with a trip to the Booty Camp Fitness booth, where Sandy Cordeiro filled me in on the details of a Burlington-based women’s only boot camp. This was only one of many fitness-oriented booths throughout the centre, such as golfing, karate, dance classes and yoga. It was nice to be able to pick up their flyers amid the many chocolate and cupcake giveaways that were prevalent at the show.
Of course it wouldn’t be a women’s show without the latest in beauty and anti-aging products. Slavica McIntyre, a certified Xtreme eyelash stylist, promises mascara-free beauty with her $150 eyelash implants available at I Love Lashes located in Queen B’s on New Street. There were also demonstrations of Botox-free oxygenated facelift systems, and Carol Fysh, a face many would recognize from promoting products on the home shopping channel, was there with her new anti-aging line Red.
Upon entering one room I was approached by a woman named Terezia who asked me if I would like a free sample. Thinking of the chocolate and toothpaste samples already abundant in my large purse, I happily agreed. I was somewhat disappointed when she ushered me onto a high chair and swiftly removed my carefully-applied eye makeup from one eye with a wet sponge. She gravely told me that I have inherited thin skin under my eyes and that only her Hollywood Eye Magic tuck serum could help me. She coated my left eye with the thick yellow serum and told me within ten minutes I would see a change that I would not believe. After advising me not to change my facial expression she informed me that I could buy the serum for $100. I promised her I would think about it. By now the skin under my eye was uncomfortably burning and tight, so I made my escape to the closest washroom to clean it off.
More costume jewellery than an average eye could take in was to be found at the Women in Burlington event at Tansley Woods.
By now I was quite hungry, so I followed the smell of fresh bread until I found the Jack Astor’s Bar and Grill table, where I was treated to delicious brushetta and a glass of Chardonnay. Next to them was The Water Street Cooker where I munched happily on a turkey wrap while chatting with the cooks about the supposed haunting of the old building where Emma and her family succumbed to strange deaths before the Old Lakeshore Road home was turned into a restaurant. This mystique, coupled with the delicious fare, makes the restaurant a popular Burlington destination.
The main event was the fashion show, hosted by City Line’s Lynn Spence. The gym was packed with women (and the odd man) in a horseshoe formation around the t-shaped stage. If one ignored the tucked-away basketball nets and fluorescent lights she could imagine she was watching the catwalk at a chic big-city show. Spence hosted with confidence, knowledge and humour. She showed clothes from Sears, J. Michael’s, Laura, Melanie Lynn, and other local (and affordable) stores. Spence gave tips on what styles best suit body types, what colours are going to be trendy this season (coral and orange) and how to make an outfit diverse – for instance, pairing a wrap dress with skinny jeans or removing a belt to make a dress a tunic. Her motto was “[this is] clothing you can understand – that makes sense.” The audience was enthralled and enthusiastic, applauding and cheering after each model. Cosimo’s provided all the hair and makeup.
The Women’s Show of course boasted the expected accessories. Jewelry, makeup, purses, scarves and belts were available from high priced designers, such as Breanne Morrow of White Feather Designs who studied how to pound copper in Mexico, to more affordable fun accessories such as those from Vixin, where I bought a Tiffany and Co. style bracelet for $10.00.
There were also booths I never would have expected to find at a Women’s Show, such as Investors Group. Mark Murray, the consultant I spoke with, told me they are geared toward family planning and lifestyle goals, and why shouldn’t these be things women think about? While I wholeheartedly agree that this is something that is important to both genders, I was more drawn to booths that concentrated on fun, beauty and glamour. This explains why I did not even stop at the Funeral Planning booth, and I didn’t see anyone else do so, either.
Nickelbrook craft brewery was there, and its host, Kevin, told me that craft beer is now making up 20% of the local selling beer. Coffee Culture was also present, giving away steaming cups of coffee and delicious looking squares for donations.
Of course, health and wellness centres abounded. Premier Homecare Services offers PSW services as well as companion services to post-surgical or elderly home owners; Dr. Derek Jasek of Headon Chriopractic Wellness Centre told me about the importance of devoting time to flexibility and posture to dramatically increase your quality of life; the Healthy Self Clinic specializes in thermographic imaging to detect and prevent breast cancers instead of the more traditional mammogram option. I was, however, surprised to see a booth called Brainworx. Its owner, Patrice Shennette, told me that our brains are deeply affected by trauma, both physical and emotional. She is confident that her method of converting brain waves to musical tunes, and then adjusting this music to reflect that which our brains made at birth, is key in allowing ourselves to maintain confident, strong and healthy lifestyles.
Several hundred woman spent Sunday at Tansley Woods enjoying all kinds of free treats and more advice than they could possibly use. A chance to get out of the house without the kids.
Sears Mapleview also had a table for the first time. Carol, the marketing coordinator, told me their new, young CEO, Calvin McDonald, is attempting to make Sears more visible in the community. On April 17 they are hosting a cosmetic and fragrance gala. Tickets are $10 and $2 from each goes toward “Look good, Feel better,” for people who are living with cancer. Canyon Creek will cater the event.
I left the Women’s Show with a bag full of flyers and samples, and a head full of ideas of how to look good, feel good and dress well. The women at the show all seemed to share a camaraderie, chatting easily to each other while inspecting different products, comparing finds and generally just happy to be in a facility where everything is geared toward the wants and needs of most women. The Women’s Show is a great way for women to get out and find local businesses that cater toward our needs. I look forward to next year!
By Pepper Parr
BURLINGTON, ON February 23, 2012 The Mayors “Imagine-Ignite-Innovate” speakers luncheon went just fine. The room wasn’t chock full but the program was good. Burlington business people learned that there was growth potential in developing intellectual property and using that property to give yourself a competitive edge.
There are two organizations along Mainway that do just that: Thordon Bearings and Ecosynthetix have created and continue to create products based on either patents they have secured or use trade secrets to put them ahead of others in the same field.
Xerox has done it with new products in the laser printing field and grew from a company that owned the photocopying market to one that is now heavily engaged in the short run printing business that brought full colour printing to a desk top in the office.
Paul Smith named a vice president of the Xerox Research Centre of Canada last September spearheads Xerox’s materials research activities through a team of 120 scientists and engineers. The research centre’s most recent innovations include advances in emulsion aggregation toner and the development of long-life photoreceptors. The centre has also played a key role in developing the next generation of solid ink, Xerox’s proprietary ink that melts to a liquid in the printer and because it does not use cartridges to hold the ink, reduces consumables waste by 90 percent compared to competitive office laser-based products.
Smith joined Xerox in 1995, and has held a number of management positions at the centre (XRCC), leading teams that have developed key materials for Xerox product platforms, including solid ink components and new inks for Xerox Phaser printers.
Smith received his doctorate in chemistry from the University of Bath and was a National Sciences and Engineering Research Council of Canada (NSERC) fellow from 1995 to 1997. In 2001, he received a master’s degree in business administration from the University of Toronto’s Rotman School of Management. He is a named inventor on 55 U.S. patents and has published 16 research articles.
Dr. Smith was introduced by Acting Dean Dr. Bob McNutt, who announced that the Disney Institute was going to partner with the Executive Education group at DeGroote and sponsor a session on Business Excellence. The session, to take place at the Burlington Convention Centre April 25, will focus on teaching business leaders how to think differently. “Bring your business challenges and we will show you a clear, simplified way of looking at the problems and seeing what’s probably already right in front of you – easy effective solutions”, said the promotional literature.
In the world of marketing there is the phrase :”brand extension” which is when you take a product that has a very strong brand and extend it to a different product.
Mickey Mouse is about to become part of the Executive Education branch of McMaster's DeGroote School of Business.
Take Disney – you immediately think of Disney Land and that gets you to Mickey Mouse and Donald Duck in less than a jump. Disney has managed to extend their brand in the entertainment field very successfully. Now they are going to try and extend the Disney brand into the field of executive education. McMaster announced at the Mayor’s BEDC luncheon that the Disney Institute was going to become part of the Executive Education program at the McMaster DeGroote School of Business. Folks that means Mickey Mouse is coming to Burlington and that perhaps we will be able to recognize Mac students by those Mickey Mouse ears.
Now that is brand extension – the kind of thing that makes marketing managers cry as they struggle to make their brand work for them.
By Pepper Parr
BURLINGTON, ON February 20, 2012 The Sound of Music Festival (SOM) is big business for Burlington by any standard. It is a community based organization that got its start in 1967, when the Parks and Recreation department looked for a community group to take on an event that had become too big for city hall to manage.
Ever the trooper, Dave Miller, third from the right, belts out a tune as part of a promotional event to develop interest in the Mayor's Cabaret. Mayor didn't sing for Dave's delegation when he sought an increase in SOM funding.
It is, by any measure, a significant success and for the music industry in this province it is the stage to get on. The city has had some very big names come in for the four day event and it has grown. However, one thing it has failed to do is develop a strong relationship with both City Hall and the members of Council. When Dave Miller appeared before the Budget and Corporate Services Committee looking for an increase in the SOM grant he basically got the “bums rush”. He talked of plans to grow the event and they asked “when is enough, enough”.
There was clearly no meeting of minds and one has to ask why SOM didn’t have a sterling working relationship with the city it brings a major entertainment event to year after year.? Why are these two organizations so far apart in their thinking? Do the SOM people not realize there is a political aspect to what they do and that they have to keep Council members fully informed and that there has to be a top notch working relationship with every level of the city’s administration that impacts on the Festival?
One wonders if they didn’t move very quickly to meet with the new city manager and brief him on what they do – get there story in front of the man before anyone elsewhere at City Hall decides to give their version of what the SOM is and isn’t.
But that level of liaison with city hall doesn’t appear to be in place. Nor does there appear to be a really smooth working relationship with the Burlington Downtown Business Association whose members hurt when the SOM Festival is taking place. Not that many of that huge audience drifts north along Brant Street or into the side streets to get a nicer sense of the city.
SOM has expanded their offering and there are now events that don’t fit into Spencer Smith Park talking place along Brant Street. They want to expand it even more – but the Council committee wasn’t buying into their ideas.
The Sound of Music is believed to have a very sound balance sheet – I say believed because they don’t publish their financial results. All the public knows is that this is a $1 million operation. What the revenue sources are and what the expenses are is not detailed “because to do so would let our competitors know how we do what we do” , which has got to be one of the lamest excuses I’ve heard about why the financial kimono isn’t always wide open.
Whenever any organization appears before Council asking for funds – the books get opened. When you are given public money – you tell exactly what it is being used for and you explain why you need the funds – and that means having your financial statements with you.
A creative accountant can put ones financial situation before the public and not give away critical information. And, if there is a real concern, ask Council to allow you to go into Closed Session while you explain – and if Council accepts your reasons then the information is kept away from the public. There is a time and a place for information to be kept confidential. I must add that keeping the amount the city has spent on legal costs for the Pier squabble with the contractors is not one of those times, but I digress.
Volunteers make this event happen; hundreds of them. Tent stakes being driven into the ground
Today SOM has 13 committees:
Communications, chaired by Hoda Kayal,
Eco Team, chaired by Jacky Miller,
Music Education chaired by Dora Falcone,
Finance chaired by Tim Miron,
Fundraising chaired by Erin Court,
Licensed Areas chaired by Debbie Milner,
Parade chaired by Kevin Picott,
Programming chaired by Jill Duvnjak,
Security chaired by Ted Mills,
Sponsorship chaired by Kim Horvat,
Streetfest chaired by Martin Harm,
VIP Services chaired by Rick Horvat and
Vendors chaired by Paul Munro.
which has to be an outstanding example of community participation for an event that runs from the Thursday of Father’s Day weekend through to the Sunday.
Sources of revenue are set out - Sound of Music wants more from the city and wants to keep their portion f funding up their with the federal and provincial government.
Like every organization that serves the local community as well as the larger community, there are financial strains. SOM has a budget that exceeds $1 million and they can give you half a dozen good reasons why they need a boost to the city’s grant.
Dave Miller, SOM Executive Director since 1967 appeared before Council Committee recently to ask for an increase in the grant they get from the city. They wanted to go from the $52,000 they are currently given to $86,000 – a request that got stuck in the craw of more than one Council member. One of them, who had a pencil at hand and was quick with the numbers said – “that’s a 65% increase”.
A council member politely explained that Boards and Committees were being given a 2% increase.
Miller piped up and said they were going to ask to have their grant raised from $52,000 to $96,000 but added , “realizing the current economy we would like to ask for support to be at $86,000.”
Data charts are nice but the Sound of Music people have to produce a balance sheet along with a profit and loss statement and tell city council if they have a reserve fund.
There was a stunned silence and Miller added that the $34,000 increase he was asking for could be phased in over two years, which would work out to $17,000 a year in 2012 and an additional $17,000 in 2013.
It still didn’t fly.
Miller went on to explain just how much the SOM did for the city. The city saves $500,000 annually by having the event run by a community group instead of the city. He didn’t provide much in the way of numbers to support that claim but nobody challenged him on it.
He added that $44,000 of the grant funding is returned directly to the city in permit fees, wages and equipment use.
The SOM is said to have a $4 million economic impact on the Burlington economy. Miller didn’t back that figure up either and he wasn’t challenged on it.
One got the sense that Miller was saying: ‘we’re good and we want more support from you because we are good’ – but that didn’t matter, this Committee wasn’t buying it and unless there is significant lobbying and the figures tossed out are backed up and a sounder business case made – the Sound of Music is going to have to settle for the annual $52,000 financial contribution.
Saying that Miller failed to make a strong case is not meant to embarrass the man but when you want elected officials to turn tax dollars over to you to spend – make the argument a strong one – or go without.
Miller didn’t get a chance to get into some of the really interesting ideas he and his committee had developed.
Miller says that he doesn’t like doing these “dog and pony” shows and it showed. The SOM people would be well advised to put someone in front of a committee that can generate some excitement and pump them up. It would have been great if he could have piped in some of the fabulous sound that comes from the stages that dot the waterfront in June. Councillor Taylor once flew to New York to listen to the Jersey Boys and told me that he was just pumping away to the “big sound”.
The Ladies of the Canyon would have helped - piping their sound into the committee room might have helped.
A section from the Ladies of the Canyon presentation last year just might have moved the room. The SOM is all about show business but they didn’t dazzle a soul with their presentation.
Alas, the overhead projector wasn’t working that day and the sound system has been a little jerky of late.
The SOM team has grown the event into a million dollar business that can be made even more beneficial to the city. This is a group that doesn't have any operational or serious budget problems. They just need to tell the story in a better way.
The lack of really strong support from Parks and Recreation was noticeable as well. If Council wasn’t “gung ho” on the festival, and senior staff didn’t come on side and the Parks and recreation people didn’t speak up for the event – then who is for the Festival? The SOM people would say the 250,000 people who show up for the event are what it’s all about – and that is certainly the case but Miller didn’t tap into any of that energy. Pity.
Something else was notable – there wasn’t a single person from the Board on hand to speak – just Dave Miller and his Power Point presentation. Next time Miller should take a band in with him.
There is a future for the Festival – it just isn’t clear what it is nor is it clear what the community wants. We know that Council is quite happy to leave things where they are. Parks and Recreation isn’t going to put in any more than they are doing. There are no Festival “spear carriers” within senior staff. The Festival needs to find a champion and move this thing forward – opening up the books would help too.
Attendance of more than 250,000 is no small feat. It takes hard work and perseverance to make it happen.
The Festival did get into “greening” the event and while they struggle with the city’s no smoking policy within Spencer Smith Park (and any attempt to do that with a music event is more than a challenge – if you know what I mean) they are doing their best.
They want to be able to continue with the year round children’s music education initiatives and, once The Pier is open in 2013 they want to bring back fireworks to the event. There was mention made in the presentation about national broadcasts of the event, Miller let that one slide by.
The most controversial part of the SOM delegation to the Council committee was the wanting to grow the event by adding programs and days to accommodate more visits. The intention was to make the SOM Festival an event that started one weekend and ended the following weekend – which takes a four day event and makes it a seven day event. That one just didn’t go down at Committee.
This is what it's all about. People sitting outside and enjoying the Sound of Music. More than a quarter of a million visits to the waterfront every year. Great!
The argument for increased financial assistance was pitched at two levels. The amount the Festival saved the city and where Burlington was in relation to funding from other sources that had already increased their financial participation.
There was a lot of “happy talk” in the presentation made up of pictures and mention that this was a “free” event. It wasn’t enough – the Sound of Music Festival is business – good business, but the case has to be made to the people handing out the dollars. That case didn’t get made last week and the likelihood is that SOM will not get an increase this year.
By Pepper Parr
Sooner or later we will figure it out. The next stab at finding an answer to that always perplexing question: What do we do with the downtown core? is being led by those able financial ninja’s at the Economic Development Corporation (BEDC).
They have been asked to stick handle a study with two key objectives: quantify the market potential and constraints for the development of office space and while they are at it quantify the unique economic factors affecting retail operations in our downtown core relative to other areas of the city.
Tough part of town to do retail in? Consultants will tell the city just what it costs to do business in the downtown core and what it costs elsewhere in the city - and why.
Retailers claim it costs more to run a business downtown. Robert Lyons, a Burlington real estate professional produced some data that suggested property assessments in the downtown core were tough for retailers to cope with. There was a lot of anecdotal stuff floating around but the people making the decisions wanted hard data.
The BEDC has been given up to $15,000 to play with and get this done, in what can at best be seen as a real tight schedule. Proposals in by February 28th; contract awarded March 5th then meet with BEDC staff to go over what’s going to get done three days later. Then just over a month after the Preliminary draft of the report is due and discussed at an hour and a half meeting the same day. Final report is due 12 days later.
May 10th the writers of the report present and defend the thing at a Council Workshop.
Much of the forward thinking being done in Burlington it tied to the Strategic Plan that set out three Strategic Directions for the city.
Vibrant Neighbourhoods – and while downtown is described as everyone’s neighbourhood – it isn’t very vibrant. However, it wasn’t all that long ago when there were dozens of stores with newspapers covering the plate glass and a for rent sign in the window.
Prosperity- bring hundreds of those high tech, high paying jobs to the city. Everyone knows that the city is not going to see a manufacturing plant with 500 new jobs on the horizon in this lifetime. Intellectual property, bio-tech, high value added are the buzz words for the economic development crowd. But to have any of this one needs decent office space – and there isn’t any of that in the downtown core – yet.
The third Strategic Direction was Excellence in Government which meant delivering services to the community at an acceptable cost and listening to the people who live in the city. The budget will probably come in at something very close to 2% – the draft version asks for 3.4% but look for some whittling down of that number.
Mayor Goldring has focused on economic development more than anything else (he has spent a lot of time and energy improving the working relationships between his Council members – but that’s another story) so far in his mandate. He was insistent that there be a solid, thoroughly thought through Strategic Plan and he made sure the time and the resources were put into the Task. City Council spent eleven half day sessions producing that document. The Mayor did the thinking behind the innovateBurlington program and has for the past six months being setting things up for a major look at what is wrong with the downtown core.
In May, 2011 Council asked city staff to update Council on the Status of the Core Commitment along with a work plan, time frames and a budget for a strategy designed to engage the community. Key to this was an implementation for delivering the vision, whatever it turned out to be.
Staff produced their report in August of 2011 – and it didn’t hit enough nails on the head to get the job done. While the Core Commitment had been ongoing for a number of years, they realized now that they really didn’t have enough data. The anecdotal stuff they did have was getting them nowhere.
The Mayor’s office could see where this was going so Council directed that a Task Group be formed to “identify challenges, opportunities, roles and responsibilities for creating a vibrant downtown”.
The Core Commitment people had already produced language that described the downtown core as a neighbourhood that belonged to everyone – and while true from a philosophical point of view – its tough to really believe that the folks in Alton and The Orchard or Aldershot for that matter, see the downtown core as “their” neighbourhood. These groups of people find what they need in their immediate community or head for the malls.
The Task Group got put together and did what any group does – (don’t think firemen do this) – determined their mandate, wrote it down and then met and decided that a SWOT (Strengths,Weaknesses,Opportunities,Threats) analysis was needed and that recommendations delivered had to be based on fact – but there weren’t all that many facts in front of them – so they wanted some targeted research to advance the understanding of systemic issues affecting the health of the downtown core.
That called for three research projects: Benchmarking, Market/Customer Analysis and the Cost of Doing business Downtown. The cost study is what the city wants to get done pronto.
The Benchmarking is being done by an intern who will compare what has been done in the Burlington downtown with what has been done in other downtown locations of a similar size and similar socio-economics.
The Market/Customer analysis will be the object of a Request for Proposal to be issued at a later date.
So – what have we got?
A Core Commitment group that kind of stalled. To be fair the Core Commitment is a vision document and a strategy to achieve the vision but they have stumbled a bit
A Task Group that hopes it can do a better job. And they are going to do their best to ensure that they have valid data to work from.
And three research proposals.
All this to inform and direct a Workshop that is going to take place on what can we do to leverage those two parking lots in the downtown core, spitting distance from city hall.
Is the Brant and James intersection the location for some Class A office space or will it go up in a parking lot a block away?
Councillor Jack Dennison has had dreams about what can be done with those properties. In 2006 the city thought they had a winner when six proposals came in response to a proposal to develop 100,000 to 150,000 sqft of Class A office space with a parking garage for 500 vehicles.
Something along these lines was planned for Burlington's downtown core - but McMaster stiffed the city when a nicer deal came along.
Before that idea got very far McMaster came along with their idea of putting one of their schools in the downtown core and the city retracted the RFP they had put out. But McMaster stiffed the city when a better offer came along. A BEDC document explains that unfortunate experience thusly: “Unfortunately, new opportunities later in the process presented themselves to McMaster and the downtown campus project was abandoned by McMaster.” Care to know who owned the land that the university is now located on?
Somewhere in all this there is some progress.
By Staff
BURLINGTON, ON February 13, 2012 The girls are going to show the guys how they have a plan to take over the world. On March 2nd, Paddy Torsney will host the 16th Burlington International Women’s Day breakfast to be held at what was once the Holiday Inn Burlington, South Service Road and Guelph Line.
The speaker this year is Burlington resident Kathy Bardswick, President and CEO of The Co-operators Group Limited. Bardswick is one of the few women in Canada to head a large financial institution. She will share with us her life’s journey and secrets for success.
Bardswick, featured speaker at the 16th Burlington International Woman's Day breakfast, heads up The Co-operators, a large Canadian insurance company.
Kathy Bardswick began her career with The Co-operators in 1978. Prior to her appointment as President and Chief Executive Officer of The Co-operators Group on March 1, 2002, she served as Chief Operating Officer of The Sovereign General and L’UNION CANADIENNE. From 1998-2002, she was in charge of operations for these companies and their subsidiaries under the umbrella of The Co-operators Group Limited.
A graduate of McMaster University’s M.B.A. program, Kathy Bardswick also holds a Bachelor of Science degree in Mathematics from the University of Manitoba.
She is Chairperson of the Institute for Catastrophic Loss Reduction. Equally active in the co-operative sector, Kathy served as Chair of the International Cooperative and Mutual Insurance Federation. She is currently a member of the ICMIF Executive. She is also a board member of the International Co-operative Alliance (ICA).
International Women’s Day celebrates the accomplishments of women and girls in our community, our country and around the world. It’s also an opportunity to take stock and plan for the future.
This annual event in Burlington allows people to celebrate, network, learn and be inspired. Our generous sponsors will ensure girls from each of our high schools in Burlington attend and you may wish to sponsor students you know.
Tickets are available at A Different Drummer Bookstore (see below) for $15 each and must be purchased in advance. Every year, this event has been sold out – so get your tickets early.
We are told that men and boys are welcome to join and celebrate women and girls! But no high heels guys.
By Pepper Parr
BURLINGTON, ON February 10, 2011 – What is it that brings about economic growth in a community? How can the strides that are taking place along Plains Road in Aldershot be grafted onto the downtown core?
The Plains Road Village Vision Group (PRVV) have shown that when people in the community want change to take place – it happens. When Shoppers Drug Mart opened their location on Plains Road they had planned on using their template for the store. Shoppers has a way of doing things and they planned to follow the formula..
Plains Road - no longer just the highway to Hamilton but now a Main Street in a part of the city with an identity of its own
Not so fast said members of the community. We’d like to see the orientation of the store more towards the street and not the parking lot you’re putting in – and while you’re at it – we want you to place one of the benches we’ve created close to the front of the store. And the door should be placed facing the street.
The bench is in place; the greenery at the front of the location is pretty consistent with the rest of the street and there is a door that faces the street – but it’s kept locked – you can’t use it. Which underlines the phrase – you can’t win every time. But the Plains Road Village Vision win often enough and a road that was once the main route through to Hamilton has become a street that is a little slower when it comes to traffic and is certainly much nicer to walk along. There are shops and restaurants and new projects are announced almost monthly. The shovels go into the ground whereas in downtown Burlington a project is announced and that’s about it.
The Ontario Municipal Board recently gave a developer additional height at the James – Brant intersection, which made him happy but the same developer has a major project past the approval stage for John Street. No shovels in the ground there yet.
The PRVV people have done such a good job on their end of things that the local Business Improvement Association has made the PRVV a formal subcommittee of the BIA. “In my view” said Ward Council member Rick Craven, “this initiative will strengthen both groups and serve the interests of Aldershot very well”.
Looks very cosmopolitan - and it is. But property taxes take a big chunk out of the revenue.
Meanwhile the downtown Burlington merchants struggle attracting traffic and making Brant Street vibrant. Downtown rents are a killer for those who don’t own their buildings and taxes, up significantly due in some measure to the high rise condos that have been built, don’t allow these business people to see the profits they need to grow.
That cup of coffee on Brant Street is the same price as that cup of coffee on Plains Road but the tax portion of the rent on Brant is a lot higher than it is on Plains Road
Much to the chagrin of the Brant Street merchants, as well as their colleagues on the streets east and west of Brant, the condos brought tax increases but didn’t do much in the way of directing traffic to their doors.
All that hustle and bustle at Spencer Smith Park during the Sound of Music and RibFest doesn’t drive much traffic up Brant Street either.
While the people in Aldershot seem to have a grip on what their issues are and are working together to make the best of what they do have – Downtown can’t seem to make things work for them. During the Christmas Season at least two well-known restaurants did nothing to dress up their street scape. There wasn’t much of a “festiveness” on the street while the Village Square made their location look inviting at least.
Retail and hospitality are a grind – it isn’t easy to stay fresh, be seen as “the place” to get to and have fun or enjoy a meal. When retail is good – it’s great – it’s just isn’t all that good much of the time.
Are there lessons for the Burlington Downtown Business Association with what Aldershot’s BIA is doing? Might be worth looking into. Is there an equivalent to the Plains Road Village Vision representing the downtown merchants? That too might be worth looking into.
And does anyone have any thoughts on what the Festival of Lights will be doing for sponsorship next winter? And if anyone happens to know where those reindeer wandered off to – give the Festival of Lights folks a call.
By Pepper Parr
Each Sunday we drive to Hamilton to attend the church of our choice and unless we are late, there is nice comfortable conversation along the way. A few Sunday’s ago I turned to the Missus and asked: Are all the gas prices in Hamilton lower than they are in Burlington – and if they are – why are they lower?
With no snow in the driveway this Sunday, February 5th we set out to document what differences there were in the gasoline prices in Burlington and Hamilton.
We drove south from Upper Middle Road and down Guelph line and took pictures at four gas stations, some offering regular gas at the same price, some with lower prices.
With that information in the camera we headed to Hamilton and went west along Main Street in the Westdale community next to McMaster University where we took pictures of the same brand gas stations and recorded their prices.
In Burlington regular gasoline at the
The Shell station on Guelph line $1.249 per litre
Burlington Esso on Guelph Line $1.249
The Petro Canada station immediately across the road from Esso also wanted $1.249
Shell station on Guelph Line and Mainway was $1.249 cents per litre.
At the Esso station just across the road gas was $1.249 a litre
Husky was the lowest amongst the Guelph Line stations - $1.247 per litre
At the Petro Canada station, across the road from the Esso station gas was $1.249 per litre
At the Husky Station a little further north on the west side of Guelph line gas was $1.247
A ten minute drive into Hamilton and the prices were a lot lower – low enough to make the trip worth your while ? Perhaps not but we make a point of gassing up when we are in Hamilton.
Here are the Hamilton prices:
Esso station $1.226
Husky station $1.226
Shell station $121.9
Best price in Hamilton was at the independent Pioneer station where gas was $1.217 per litre
Pioneer station $1.217
At the Shell station on Main West in Hamilton - $1.219 per litre of regular gas
Regular gas at the Hamilton Esso station $1.226
Why the difference in prices? Because that is what the retailers can get away with. Prices for each brand of gas are set by the regional marketing office but the change is made at the gas station. We tend to use Shell because they hand out Air Mile points and were told by the operator at that station in Hamilton that he had “the lowest price on the strip”. This guy obviously wanted the business and was prepared to cut his price by a couple of pennies to get it. The Shell station in Burlington is more convenient for me but the guy in Hamilton wants my business and because I am driving by once a week anyway – he gets the business.
Best price in Hamilton was at the independent Pioneer station where gas was $1.217 per litre
And that is about all you have in the way of impact on market prices. Stop buying your gas at places that have higher prices – and if enough people do that – the price will come down.
After driving by the gas stations and checking out the prices we went on into Dundas to just look around and get some exercise and have lunch. Their Main Street was a delight to walk along and there was all kinds of stuff to see. Walking through their Heritage district was a pure delight.
The sign certainly caught our attention. Perky, inviting. Retailers in Dundas aren't beaten down the way those in Burlington are who have to compete with malls that have tens of thousands to spend on upgrades.
Posts that flyers can be put up on make streets in Dundas a little more friendly.
We wondered what it was that made the downtown part of Dundas so pleasant and the retail stores so attractive. Well even though it was a Sunday there were lots of people on the street; the weather certainly helped. The streets were welcoming, the merchants had a certain perkiness to them and the local Business Improvement Area had made the streets a little more people friendly.
What was it that made the difference. No malls, at least not the customer sucking malls that pull everything away from Burlington`s downtown core.
By Pepper Parr
BURLINGTON, ON February 4, 2012 – Most of the usual suspects were on hand for one of the public reviews of the 2012 city budget, along with city staff who were ready to explain the finer points of what looks like is going to be about 3.4% tax increase over last year`s which was less than 1%.
Citizens gathering in a public session to review a proposed city budget with Council members on hand to answer questions and staff on hand to delve into the details. They weren't doing that in Syria last Thursday night.
The public event, held at the Burlington Art Centre drew about 30 citizens who went through the workbook the city had provided. The evening started with an overview from Acting Treasurer Joan Ford after which staff joined each table to go through the well laid out workbook that for those attending , raised questions to consider.
We learned an interesting little bit about the technology the city uses to get the sense of what people in a meeting think about an issue. The city has a couple of dozen little key pads that look a bit like a remote but are quite a bit smaller. A question will pop up on a screen and people in the room key in the number that fits their answer to the question – less than two seconds later the results appear on a screen.
General Manager Budgets and Corporate Services, Kim Phillips brought the tool to the meeting – it was kind of neat to see what people in the room thought about a specific issue – you had the answer in seconds. This sort of thing could and perhaps should be used at larger meetings – say the Heritage Workshops where views are usually very mixed it would help to see what people were thinking. It was very “real time” and useful.
Here we are at the nitty gritty stage. Citizens have talked through their concerns and the politicians now join them for a more focused conversation. This table had executive level firemen taking part. They want the new station fully manned and they'd like to see funds set aside for the upgrading of the station on Plains Road as well. Lots of firemen on the province's Sunshine list as well. That's the list of those who get paid more than $100,000 annually.
Once a group has gone through the workbook the situation shifts and the politicians who were in the room join the table to discuss the major concern each group had. This particular public session saw a group from the fire department taking part – we’ve not seen specific stakeholder groups appear at these sessions in the past. The fire department has clearly decided that they need to make their point in quieter community based sessions.
It was interesting to watch Councillors Mead Ward and Craven along with the Mayor join the table and hear what the group had to say.
The evening ended with each table giving the audience a sense of their take on the budget. At this session the sense was that the city was on the right track ad that spending was seen as appropriate. One person thought some of the information given could have been put in a better context and made part of a large picture – good point.
While the workbook is some 20 pages, it covers the points city staff wanted to hear discussed and while there was no sense that anything was being hidden, public input on the questions that were asked, might have been helpful.
Time for these public sessions is limited so the city set out two service choices and asked participants to respond. They were told that the city planned on spending $80.71 on fire protection; $75.74 on capital spending, $66.53 on Roads and Parks Maintenance; $39.42 on Local Boards and committees (Library, Performing Arts Centre, the Economic Development Corporation; $32.92 on Parks and Recreation services and $28.60 on transit services.
The figures given are for every $100,000 of urban residential assessment – so if your house is assessed at $300,000 then you would multiply the number given by three.
The graph shows what tax rates have been historically. The city portion of the total tax bill has not always been in sync with what the Region and Schools Board ask for. Wide swings during the Jackson administration.
The participants were asked if they would maintain the amount budgeted for 2012; if they would enhance the amount (increase) or reduce the amount budgeted. Staff were on hand to delve into some of the detail in each of the spending categories. What would you have done with each of those categories? If you want to share your view, General Manager Kim Phillips would love to hear from you – she can be reached by email at phillipsk@Burlington.ca
A closer look at the proposed 2012 city budget called for some thinking and some animated discussion at the Burlington Art Centre session last week.
The participants were asked if they would support or not support reducing the frequency of mowing the grass under the Hydro rights of way from five times a year to four times and save $6000.00 . Or if they would support or not support reducing the school crossing guard coverage during lunch hours at under utilized crossings? I suspect the parents located near those crossings would like some say on this one – the specific crossings weren’t set out in the workbook – but if you`re concerned – ask your ward councillor.
There are 15 hanging baskets on Lakeshore Road between Maple and Locust – are they worth the $4000.00 the city spends to put them up and maintain them every year? Tell your Council member if you don`t think that is money well spent.
Running a city is a complex business and keeping everyone happy is no simple matter. A lot of people disdain politics – but like it or not – it is the glue that keeps the place together.
The previous session held elsewhere in the community had just five people in the audience and while that is disappointing – there is a very important point being made by the city. They have, each year, gone out into the community with well-prepared material and organized the event so that everyone had an opportunity to talk and make their views known. The attendance was disappointing but people in the city know that they can make their views known – so when the budget is approved – let`s not hear a lot of carping about the public having no input. There are additional public sessions scheduled. If you’ve got a beef – there is a chance for you to get your two cents worth on the table.
Chamber of Commerce Chair Tamer Fahmi listens in and considers a possible poker game with the assistant treasurer.
The sessions are kind of fun. One table left the sense they were prepared to get a small game of poker going – heck they were talking about the city budget so why not have some fun. That the deputy city treasurer along with the President of the Chamber of Commerce was at the table shouldn’t send out any alarm signals – they both looked like quarter a hand players to me.
Small, community based information sessions are just part of the public process. The budget, both the Capital budget, which is a longer term document and the Current budget – which sets out what is going to be spent in the current year, get discussed at length during the Budget and Corporate Services committee meetings, where any citizen can delegate and be given ten minutes to make their point. If you’re really hot and bothered about an issue – you can delegate at the Council meeting, where the budget is made official. You`re expected to have new information if you delegate at Committee and delegate again at Council – and you get just five minutes at a Council meeting.
If you’ve nothing new to say at a Council meeting you get met by stone cold silence from the seven members of city council, who thank you for your delegation and dismiss you – it can be a humbling experience, and it happens more often than it should. So if you chooses to delegate – be well prepared with facts and figures.
City council had asked staff to prepare a budget with a tax increase that ranged between 2% and 3.5% – they’ve produced a document that came in at 3.4%. Council at the Committee stage can and should squeeze this back to 2% and ensure that the needed funds for the road maintenance is in place.
The breakdown of what the city plans to commit itself to for the re-development of the Joseph Brant Memorial Hospital - when and if it ever gets re-built. The city is looking at a number of ways to collect these amounts. A straight tax levy every year or possibly a longer term funding that would spread the cost over several generations.
There was a very interesting and innovative proposal put forward by Councillor Taylor for a debenture offering that citizens could subscribe to as a way to raise the funds needed to pay for any re-development that gets done on the Joseph Brant Memorial Hospital. The proposal would have given citizens a risk free investment opportunity and also have spread out the re-development costs over a longer time frame. If there is ever a re-developed hospital in Burlington –and it is far from certain that there ever will be one – the cost can and should be spread out over several generations. Giving people a better financial return than a savings account wouldn’t hurt either.
By Pepper Parr
BURLINGTON, ON January 26, 2012 He managed to get through a 25 minute speech without once saying a word about The Pier, but did tell the Burlington Chamber of Commerce, State of the City audience that the city is in good shape.
Mayor Rick Goldring chose to point to the opportunities and left his audience with the impression that the challenges we have are all manageable without detailing just what those challenges are. The deficit the city faces with its infrastructure; the very real political problems he faces with the re-development of the Joseph Brant Memorial Hospital, where he has to front $60 million of the $300 million cost and hope that he can survive the damage when the province doesn’t come through with their portion of the funding in 2014 – which is an election year for the Mayor. Goldring opened the kimono just a little when he said: “…we didn’t anticipate the timing of the announcement or the fact that the city taxpayers along with donours have to front end $60 million each over the next six years.” Mr. Mayor, if the provincial government does it to you once – you just know they are going to at least try to do it to you again, so don’t bend over.
Old Lakeshore precinct continues to be "the jewel" that has yet to find a crown.
No mention was made of the opportunity to play a leading role in the development of the Mainway Beach west of Spencer Smith Park, that has been languishing for more than a decade. That opportunity, to do some significant and very innovative development in that part of the city, looks as if it is going to get away from us and be in the hands of the Conservation Authority, because Burlington hasn’t come forward with any solid plans or initiatives. The Waterfront Advisory Committee has let the city down terribly on this one. It had the opportunity to develop and present some creative ideas that would offer some solutions to make much more out of the western beach and the Old Lakeshore precinct. The Mayor can’t do it all.
While things appear to be under control with the plans the province had to ram a road right through Lowville, the fact is that the Minister who told the Mayor that the road would not be built is no longer the Minister responsible for transportation. Saying “we are committed to keep our 50/50 rural urban split, meaning that all new development must occur south of the Dundas-407 corridor” is one thing. Putting a stake through the heart of the idea of an Escarpment highway is another matter. The Mayor is going to have to rely on rookie MP Jane McKenna to ensure that we don’t get horn swoggled by the province should they try to argue that Burlington is going to have to take it on the chin for the greater good of the province and all those jobs that will result in trucks being able to roar across the Escarpment with products bound for the U S of A.
Thordon Bearings, a Burlington based technology company with a bullet proof vest made out of patents and trade secrets. Burlington could use a few more of these.
The American economy is in such poor shape that Burlington would be better selling products to China and India. We would be even better off if we could create intellectual property industries and sell ideas and technology to South America and some of the developing countries. Thordon Bearings and EcoSynthetix are great examples of what we are capable of – and at that level Mayor Goldring was dead on when he talked about the opportunities for on-going executive education at the McMaster DeGroote School on the South Service Road. The disappointing point the Mayor made was that less than 4% of the McMaster business students who do a co-op program – there were in excess of 140 of them in 2011 – worked with Burlington based companies. This city is letting top notch talent work on co-op programs with companies outside of the city – probably our competitors. We should be and could be providing at least 20% of those students with co-op opportunities. Not because we want to give them work experience but because we want to be able to pick their brains and use their developing skills and energy. They just might find a future vice president as well.
Burlington has been on the cusp of breaking through an economic barrier for a number of years but the city doesn’t have any class A office space. Hopes have reigned supreme for more than a decade for the development of some first class office space. Goldring told his audience there are three major development applications approved several years ago – but there are no shovels in the ground yet. Can he use a cattle prod to get something moving on this? Someone is going to have to get very creative and put together a development in the downtown core that involves the federal and provincial governments who will take some space in a new building to ensure it is economically feasible for the first five years. You know the phrase – if you build a better mousetrap they will come – but you have to put some cheese in that mousetrap. We seem to have forgotten that.
Is Brant street going to see some class A office space or will it always be retail that is consistently challenged to be viable?
An appeal to the Ontario Municipal Board for a change to the Official Plan that would allow for more height on property at Brant and James Street favoured the developer who can now put up seven floors as of right and can ask for an additional three floors. The understanding within the Planning department is that the developer will make it a mixed use building with retail on the ground floor and both residential and commercial above that. The developer used the same model for another development five or six blocks north on Brant and one block east where a 17 story building, a parking garage and a smaller structure that hopes to attract medical practitioners.
The city’s heritage problems didn’t get as much as a mention but the Performing Arts Centre got the favourable comments it has gotten since the day it opened. However, no one is saying anything about what the revenue and expense number for the BPAC look like.
The Mayor did announce one very interesting program that is just being launched. InnovateBurlington is an intern program that was put together by an advisory committee that saw the need for an innovative, entrepreneurial community of graduate students who could gain some meaningful work experience during which they would develop strategic projects for local corporations. Burlington needs a little more ginger in its commercial diet.
Innovate Burlington is a partnership between the BEDC, the city, the Chamber of Commerce, The Centre for Skills Development and Training and McMaster University. These were the founding forces that took part of Rick Goldring’s election platform and grew it to the point where it was ready to be made operational and given to the BEDC to operate at least during the early stages.
Serious problems with retaining the really significant heritage homes in the city weren’t addressed. We can’t be a world class city if we ignore and demolish the important heritage homes. A city that forgets its roots will, like a tree, eventually topple over. Freeman Station is still out there waiting to be saved.
Mayor Goldring tells Chamber of Commerce audience that he is just taking care of business.
Mayor Goldring is developing as a speaker. For some reason he came across as a little rushed this morning – sounded as if he needed to get all the words out before people left the room to get to their offices. Public speaking can, and should be, entertaining. It has a pace of its own and hopefully over time Goldring will develop a style that is a little less rushed. As for content and style it had a line that will certainly get picked up by others and I think you can expect to see it in his campaign literature. He said the 21st century is going to be about the ability to learn, unlearn and relearn. He can put that on a T shirt and win an election on it. And make no mistake about it – short of a calamity, Goldring is a two term Mayor and maybe even three. Based on what we have seen so far from this man – we should be so lucky.
Whenever you talk to someone who has lived in Burlington for more than ten years you will hear again and again how great a city this is to live in. It does have great geography going for it – but it doesn’t have much in the way of buzz going for it.
We talk about the high tech, high paying jobs we want to attract. The people who do the innovative thinking at work need a city that is innovative, fresh, growing with at least some excitement in it. Goldring clearly underlined that point when he said: “the state of a city is an attitude, a feeling, a level of confidence about how things are going”. We are confident – are we complacent as well?
By Mayor Rick Goldring
BURLINGTON, ON January 25, 2012
Good morning ladies and gentlemen. Thank you all very much for coming this morning to the State of the City Address.
Last year there was record attendance for this event, and I am pleased and a little surprised that there is approximately the same number of people here this year as last. I thought the honeymoon would be over and the attendance would be less. Maybe the honeymoon is over and that is why you are all here.
Thank you to the sponsors for your contribution to this event. Scotia Bank, Bell, the Certified Management Accountants Association along with the Burlington Youth Soccer Club – you are all great contributors to our community. I have great affinity for the BYSC as all 3 of my daughters played soccer at all levels in the club and 2 continue to play soccer as young adults.
I also want to thank TV Cogeco for being here this morning, providing many who cannot be here, the opportunity to see this event at a future date on TV Cogeco.
I also wish to thank the Burlington Chamber of Commerce for not only hosting the State of the City Address, but also for the efforts you expend in the areas of advocacy as well as providing educational and networking opportunities for your members. The net impact of your efforts is a significant contribution to prosperity for our city.
Before I go any further I want to introduce my colleagues from Burlington City Council: Councillors Marianne Meed Ward, John Taylor, Jack Dennison, Paul Sharman and Blair Lancaster. Councillor Rick Craven is away on a well earned vacation in the Caribbean.
I also would like to introduce the Senior Executive Team with the City:
Kim Phillips – Acting City Manager – General Manager of Corporate Services;
Scott Stewart – General Manager of Community Services – who also served as Acting City Manager while Council was in the recruitment process; and
Steve Zorbas – Acting General Manager of Development and Infrastructure.
Kim only has two more days in the Acting City Manager Role.
I want to publicly thank both Kim and Scott for the time that each of you served as acting city manager. You both did a superb job – we were in good hands.
At this point, I would like to introduce our new City Manager – Jeff Fielding – who is with us this morning, even though he does not start until Monday.
Jeff was the City Manager in London for almost 8 years and prior to that, was the City Manager in Kitchener. Jeff brings with him not only great experience as a municipal leader, but also an incredible amount of enthusiasm.
Jeff, welcome to Burlington. We are all looking forward to working with you.
There are a number of additional members of our senior management team and staff who are also here this morning. We are extremely fortunate to have a fine team of public servants serving the needs of our community.
Goldring says being Mayor "has been everything I had hoped for, and at times more, and some times much more!"
This morning is my second opportunity to address the Chamber and the public through the press, and TV Cogeco and talk about our city. I have had the privilege of being the Mayor for just over one year now, and I must say that the opportunity has been everything I had hoped for, and at times more, and some times, much more!
The State of the City address can be a series of statistics and facts to prove we have done our job. However to me the state of the city is an attitude, a feeling, a level of confidence about how things are going. That is the foundation that allows us to focus on the hopes and dreams for the whole city.
This past year, I had the opportunity to speak to many residents. I attended more than 300 community functions and it often seemed that I spoke to every person present. In the Mayor’s Office, we had over 150 meetings with concerned citizens, groups and staff about the matters that were important to the community. I had the occasion to speak to and engage in dialogue with many service clubs, church groups, community organizations and business groups, including 10 CFOs from local businesses in a meeting that was arranged by the Chamber.
I was in arenas, art centres, halls, parks, libraries, schools, hospitals, churches, food banks, and just about any other facility we have here in Burlington. I visited local businesses regularly and met with several prospective Burlington businesses. During the year I hosted the Mayor’s Community Roundtable and invited about 30 community groups to attend and we have had great attendance. We established a series of Open Door sessions where residents simply show up to meet me without an appointment to discuss their issues. In fact there is one this Friday morning at City Hall.
Last week I invited some prominent citizens for dinner to talk about the city’s challenges and opportunities. This group of participants represented social services, culture, development and the business sectors. For me it was an inspiring evening. The level of enthusiasm and expertise we have in our community is an asset that we need to capitalize on more.
Many citizens also engaged me in grocery stores, shopping malls, on the street while out I was out walking, at the Y during my workouts, and sometimes even when I am out of town. This past Sunday I talked to a resident at the Sleeman Centre in Guelph while attending a Guelph Storm hockey game with my daughter.
In 2011 I had the opportunity to do Ward Tours with my colleagues. We drove through neighbourhoods, walked through parks and pathways, visited developing areas, areas of concern and areas of opportunity. I am consistently impressed with the work of my colleagues on Council, with how in touch they are with the Ward’s they represent, and how hard they are working every day in little ways that few people see.
The Mayor is chief spokesman for the city; directs trafic as well.
While the Mayor is the chief spokesperson for the city and the head of council, it is not the Mayor’s role to lead on every issue. The city is fortunate to have the blend of different people on council who are all community leaders.
So how are we doing?
In my inaugural speech just over a year ago, I spoke about the importance of rebuilding TRUST; the trust between council members, council and staff, council and the public and between City Hall and the public.
Elections can and often do end up creating at the beginning an interesting dynamic for municipal councils and the staff team they lead. It takes effort on all sides to meld together, different views, experiences and approaches into a cohesive team. I am pleased to report that the organization has come a long way in a year resulting in higher levels of trust and respect that allows us to focus on the issues in front of us more effectively.
I would like to read a quote from Kent Murdoch, President and CEO of the O.C. Tanner Company:
“If your workplace culture isn’t open and honest, it won’t create satisfaction, and you will experience turnover and a lack of productivity that will cost you money, ideas and time. On the other hand, if the work environment is ethical, productive and positive, people will stay – and stay committed. They will drive your organization forward”.
The result of a high trust organization will be a much better and more trusting relationship with the people we serve.
Having a high level of trust doesn’t mean that all decisions are unanimous. We all know that this is impossible. Trust is based on transparency, openness, an explanation of decision making, honesty and respect, including respecting alternative positions. This is true in our interaction with each other, staff and the community.
As we move forward to look at what happened in 2011 and what we look forward to in 2012, I hope you come away with these thoughts from today:
- I believe you should feel positive about what is happening in Burlington and how your council and city staff are working on your behalf.
- All municipalities have their challenges. We don’t have to look far to see examples. Burlington is in a better position than most. We have a very good and diversified local economy, we have a great quality of life and access to amenities and services and we are in a position to address our challenges in a professional and thoughtful way.
- We are addressing our issues head on. We are “living within our means” and we will continue to do so.
Highlights of 2011
2011 was an eventful year.
Joseph Brant Memorial Hospital
As we saw and heard in the video we played earlier, on August 10th the Province of Ontario announced the go ahead on the Joseph Brant Memorial Hospital re-development project. This project, with a budget of over $300 million will result in a significantly rejuvenated hospital.
We will see new operating rooms, new private rooms, a new cancer clinic and many more improvements. The progress that has been made on this project is remarkable. This redevelopment will provide the infrastructure needed to provide the healthcare that Burlington must have for this generation and the next.
The project will proceed in two Phases. The hospital will begin with an RFP process and tender in Phase 1 in 2012 and construction in 2013. Phase 2 will go through a similar process with the tender award in 2014.
We have members of the Joseph Brant Memorial Hospital here this morning and I would like to acknowledge Eric Vandewall and the team.
The re-development of the hospital is not the only thing happening at Joseph Brant. As most of you know, the city and Region committed $10 million several years ago to McMaster University as part of the DeGroote School of Business at the Ron Joyce Centre on the South Service Road. This project had a second component which related to the commitment by McMaster to open a Halton McMaster Family Health Centre in the Burlington downtown area.
I would like to welcome here today Dr. David Price, Chair of McMaster Family Medicine and Dr. John Kelton, Dean and VP of Health Science. I am pleased to tell you today that McMaster has selected the Joseph Brant site as the preferred site for the Halton McMaster Family Health Centre. McMaster anticipates taking ownership of two floors and about 15,000 square feet at Joseph Brant as part of the Phase 1 project. All parties hope to be operational at Joseph Brant by the end of 2013.
We anticipate that a site plan application for Phase 1 will be submitted to our planning department in May this year. Through public consultation this will allow the public to more fully see and understand the plans at Joseph Brant.
Performing Arts Centre
The Burlington Performing Arts Centre opened this fall on time and on budget. This facility is absolutely magnificent. It is and will remain a centerpiece of our community for generations.
Burlington residents now have access to performances that could not previously come to our City. Our community cultural groups now have a place to perform and an environment to be inspired.
To build a city, attract creative people and have a vibrant downtown, you need the performing arts. The Prime Minister of Canada agrees, and as part of the opening week festivities Prime Minister Harper came to Burlington to celebrate with us. The Prime Minister spent most of the day here in Burlington, had an opportunity to visit one of our thriving businesses and to see Canada’s musical ambassadors The Burlington Teen Tour Band.
Education and Partnership
Our city building continued in education and partnership.
Ground was broken this fall for the new Alton High School, Library and Community Centre. This is a joint effort with the school board and public library to integrate high quality services on a more cost effective basis.
The city is also building Norton Park with soccer and football fields across the street and creating a campus to meet the community needs. This is a great example of partnership in action.
The McMaster DeGroote campus on the South Service Rd. brings a significant educational institution to Burlington "making world class executive education" available to the business community.
Life-long learning, innovation and entrepreneurship are critical to our prosperity and continued success. One of the very important institutions in our community to help us achieve this is the DeGroote School of Business. This is the home of the McMaster MBA program.
The program has expanded to 577 students for the 2011/12 academic year and continues to see an increase in International students which make up 20% of the class entering in 2011.
The program is in the top three in Canada for return on investment. 100% of the co-op students secured employment placement for the fall 2011 program. Since 2010, 17 Burlington companies have recruited co-op students. However, only about 4% of these co-op students are finding permanent employment opportunities in Burlington.
McMaster representatives are here today and I encourage local businesses to look into these opportunities. This is a win/win situation and if we can attract and keep leading graduates in our local economy, we will all benefit.
McMaster’s presence in Burlington also makes world class executive education available. Since 2010, 840 executives have participated in programs. Former Dean, and our good friend Paul Bates, leads this initiative. This is an opportunity for the community which we hope you consider.
I believe that innovation, entrepreneurship and keeping our young graduates in our local economy, is vital to our future.
To help achieve this, I am pleased to announce today that through partnership with the BEDC, McMaster, the Chamber of Commerce, and The Centre for Skills and Development Training, we are launching Innovate Burlington.
Innovate Burlington is a first step towards building a sustainable innovation and entrepreneurship program in Burlington.
Innovate Burlington will provide recent graduates the opportunity to work as interns, in Burlington, on meaningful projects to help local companies. We see this as a win for graduates and a win for you, our local businesses, who will have access to a tremendous talent pool. You may well find your future leaders through this program.
I hope you will seriously look at this opportunity for your organization. I would also like to introduce to you one company that already has. Here today are Ryan Djordjevic and Tim Sluy from Global Mobility Products.
There will be a formal launch for this program on February 16. I would like to thank Kyle Benham, the Executive Director of BEDC and Anita Cassidy, our Program Coordinator, for their efforts in getting this program off the ground. I would like to express my personal thanks to the Advisory Team that has contributed to this effort.
Strategic Plan
A new Strategic Plan was developed in 2011. The Strategic Plan focuses on three key areas: Vibrant Neighbourhoods, Prosperity, and Excellence in Government.
This plan was developed with unprecedented public input. It is a much more focused document than previous plans. For example, we reduced the number of initiatives from 107 to about 42 for the term. We have created a plan which is meaningful, focused, and attainable.
Niagara to GTA Highway
In October 2010, the province attempted to amend the Region’s Official Plan maps with a change that identified a corridor for a new highway right through the middle of rural Burlington. Council is committed to protecting this natural heritage for generations to come.
Escarpment map with an arrow showing a new road was a surprise to many. The corridor proposal was removed but still lurks out there.
Through a tremendous effort by Councillors Taylor and Lancaster and the Stop the Highway coalition this corridor proposal was removed from the Official Plan maps and Minister Wynne announced in July that there would be no highway.
I spoke to Minister Ted McMeekin about this issue again last week. I am assured that the province is looking at all multi-modal options, including rail, road widening and public transit to address our long term transportation needs.
There are still challenges associated with this issue and we continue to fight to protect the rural heritage. We need 21st century solutions to our transportation challenges.
In addition to these major milestones in our community, there were many others were noting:
- Burlington Transit ridership increased by 7.0% in 2011.
- In 2011, construction value increased meaningfully. Residential construction value grew by 23% and Industrial/Commercial development grew by 30%. That translates to a total of $451 million in construction this past year. We hope to see job numbers reflect this investment in 2012.
- Some high profile retailers selected Burlington as a location of choice. Sail, an outdoor retailer selected Burlington in October and should be open later this year. And of course the Apple Store opened prior to Christmas at Mapleview Mall.
- In August, EcoSynthetix completed a successful IPO, raising just over $100 million. Congratulations to John van Leeuwen and his team. Prime Minister Harper was also impressed and visited EcoSythetix on December 2.
So where are we going in 2012?
In 2012 and beyond there are a number of challenges and opportunities to address.
Community Engagement
Our new Public Involvement Coordinator, Christine Iamonaco is in the process of creating an Engagement Charter – a document that helps define the relationship between citizens and the city, whether it be staff or council. We need to demystify and enhance our processes to create an environment where our citizens can provide appropriate and timely input on the many initiatives and decisions that council is responsible for.
Official Plan Review
This year we will commence an Official Plan review. This is an exercise mandated by the province that must be done every 5 years.
An official plan is a statutory document which sets out the land use policy directions for long-term growth and development in a municipality.
I believe that this official plan review is the most important in Burlington’s history for a number of reasons.
- We have the lowest projected growth rate of any municipality in the GTA for the next 20 years.
- We are committed to keep our 50/50 rural urban split, meaning that all new development must occur south of the Dundas-407 corridor.
- After the Alton Community is complete, we have very little room left for “greenfield” development.
- Up to 80% of future residential development will be intensification, redevelopment and infill.
- We need to maintain an appropriate amount of employment lands for new business and new jobs to 2031.
Council will be having a workshop on the Official Plan shortly and just as the Strategic Plan had an unprecedented level of public input, we will also have a very thorough public process for the Official Plan review.
Neighbourhood Development
We continued to develop and protect our neighbourhoods in 2011 and will continue to do so in 2012 and beyond. Over 80% of our neighbourhoods will see little change, while certain areas of the city will see further intensification.
Aldershot
A great example of this is Aldershot and the Plains Road Corridor.
Plains Road; an old suburban highway transitions into a vibrant urban main street.
Plains Road is in the process of transitioning from an old suburban highway to a vibrant urban main street. My compliments to Councillor Rick Craven, along with the Aldershot BIA and the Plains Road Village Vision, who have lead many of the positive changes we have seen along Plains Road.
A fundamental factor that is influencing the Village Vision is that Aldershot has insufficient population to attract new businesses.
The newer residential and commercial buildings have more cohesive design features that result in a more vibrant and attractive area of the city. There are many examples of this and the most recent is the brand new Aldershot Library.
The new 403 interchange, a new Kings Road Underpass (that will be completed this fall) along with the work of the Aldershot BIA and city staff, have all contributed to the tremendous level of interest and activity with regard to new development along Plains Road.
Downtown
Under the Province of Ontario’s Places to Grow plan, our downtown is designated as an urban growth centre. It is expected, in fact it is mandated, that our downtown should add more residents and more jobs. We have seen some progress on this but progress has slowed.
There are 3 major development applications that were approved several years ago; however the shovels are not in the ground yet. When complete, these projects will add over 650 residents and over 500 jobs.
We need more of this. In the spring, council will be participating in a workshop discussing the potential for the parking lots located to the west of Village Square and east of Brant Street, south of City Hall. We see these lots as development opportunities that have the potential to add more jobs and residents without taking away parking spaces.
Downtown parking lots on John and Brant street offer significant development opportunities.
The success of a downtown is one of the major keys to a prosperous city. Development needs to continue in the downtown in order for our city to thrive.
I should mention that Councillor Meed Ward is taking me on a Ward Tour on Monday which will allow us to look at all of the opportunities we have in the downtown.
Economic Reality
The economic climate has changed significantly over the last 5 years. The issues in the US and Europe have cast a negative pall over many in the world. Canada is fortunate, on a relative basis, but we cannot be too smug as we are still vulnerable.
The world is transitioning from an Industrial Age to an Information and Communication Technology Age, resulting in many traditional manufacturing jobs being eliminated or moved to countries in the developing world, like China and India.
We need to leverage our investment in McMaster to help foster innovation, job creation and life-long learning in Burlington. I believe a culture of life-long learning is critical to prosperity.
“In the 21st century literacy will not be about reading and writing but will be the about the ability to learn, unlearn and relearn.”
The days of having only one job with one organization are over and the ability to be resilient and flexible in adapting to changing circumstances has never been as important.
Governments at all levels have to deal with issues differently. Yesterday’s approaches to the challenges of today and tomorrow will not work. We need to be creative, innovative and use ingenuity to address our future.
I am pleased to say that our staff has responded appropriately to these challenges in a very positive manner.
Burlington has to "front end" $60 million of the $300 million Joseph Brant Memorial Hospital redevelopment.
Last year, we had a City of Burlington tax increase of .9%. Obviously good news, but it is not sustainable to continue on at that level. The regular operations of the city require an annual increase to reflect increasing costs. On top of this, we have infrastructure challenges that all municipalities have. As much as the hospital announcement was great news for Burlington, we did not anticipate the timing of the announcement or the fact that the city taxpayers, along with donors, have to front-end $60 million each over the next 6 years.
I am confident we can deal with our financial challenges carefully and judiciously resulting in responsible tax rate increases and “living within our means.”
So what do I hope you take away from today?
- I hope you feel positive. Our City is in very good shape and we are committed to keeping Burlington as a thriving prosperous inclusive community through strong fiscal management, innovation and partnerships and cooperation.
- We all have challenges. Our City is changing. I propose to embrace this change.
- We have a meaningful Strategic Plan in place and you will see a more focused Council and a Council and Staff that better understands our priorities.
- We will continue to improve in how we work with the community as we work through the change that is taking place.
- Your City is focused on improving customer service, productivity through technology and decision making through engagement and measurement.
- We will “live within our means.”
In closing, I would like to thank the Chamber for hosting this event.
I want to thank council and staff of the city for all their hard work.
I also want to recognize the efforts of our faith communities, services clubs, social agencies, sports groups, and arts and cultural organizations, for the major contribution they are to a city where people, nature and business thrive.
It is an honour and privilege to serve as your Mayor.
I look forward to continuing to work collaboratively with you to make this city the best it can be.
In my inauguration speech I closed with the African Proverb “If you want to go fast, go alone; if you want to go far, go together.”
Ladies and gentlemen, we are in this together and together we will continue to build a wonderful City.
Thank You.
January 26, 2012
Burlington Convention Centre
The Burlington Chamber of Commerce has been hosting the Mayor’s Annual State of the City Address for thirty years. With advocacy being a key objective of the Chamber, hosting the Mayor’s Address gives Burlington business people an excellent opportunity to gain a greater understanding of local politics and how issues being dealt with by the mayor and council can affect them and their business. Often viewed as the mayor’s most important speech of the year, the address outlines the city’s challenges, opportunities and priorities for the upcoming year. Recently, the mayor has made use of technology by conducting real-time polls during the event to gauge the thoughts and priorities of those in attendance. This gives the audience a way to directly interact with the mayor during the event. The Mayor’s Address is one of the premier events hosted by the Chamber which hosts 80 events each year.
By Staff
BURLINGTON, ON January 25, 2012 Halton Region residents looking for work or employers looking to fill positions now have access to a “personalized” service. It is a significant time saver for employers.
The service for employers includes personalized services such as: screening and matching services to help employers select the best qualified candidate; reference checking and education verification service; training incentive programs to off-set the cost of training and hourly wages; access to the Haltonjobs.ca job board; the Employment Halton LinkedIn group where employers can network together regarding hiring needs and access to annual job fairs. All the services are free.
If you are looking for a job the Region has an accessible employment resource centre complete with one-on-one support to help people searching for a job, help explore career options, and access programs and funding for apprenticeship and career development programs. The only thing they don’t do is send a cab to pick you up. All services are free.
Funding for the Employment Halton office has been provided by the Ministry of Training, Colleges and Universities.
In 2011, there were 8000 visits to the Employment Halton office and over 190 employers in Halton received services from Employment Halton staff. The service exceeded Ministry targets for the number of clients and employers served and the number of clients that obtained jobs. Anyone who is searching for a job or interested in training for a new career can visit the Employment Halton office in Bronte Village Mall (2441 Lakeshore Road West – Bronte Village Mall) in Oakville
Job creation is a top priority for every level of government and they don’t want to leave very much to chance. “The government believes people are our best resource the province has and programs like these help them to continue to contribute,” said Glen Murray, Minister of Training, Colleges and Universities.
To learn more about Employment Halton visit our office in Bronte Village Mall, call us by dialing 311 or 905-825-6000, toll free: 1-866-442-5866, TTY 905-827-9833 or visit www.halton.ca/employmenthalton or www.haltonjobs.ca.
By Staff
BURLINGTON, ON December 19, 2011 – The Halton Region Community Investment Fund wants to hear from the not for profit community on how to revise the fund to best meet the needs of non-profit programs and the residents they serve. The consultations will also explore other strategies to help agencies respond to community needs.
If you are involved with a non-profit organization or community group that provides community health and social service programs in Halton, Halton Region would like your input on Halton Region’s Community Investment Fund.
The HRCIF funds non-profit programs that address key community health and social service needs in Halton. In January 2012, the Region will be holding consultations throughout Halton to determine “We value the important work being done in Halton by the non-profit sector and have committed resources in the Citizens’ Priorities – Halton Region’s 2011-2014 Action Plan to support those efforts,” said Regional Chair Gary Carr. “I encourage individuals who work or volunteer in the non-profit sector to be a part of the conversation about the future of the Halton Region Community Investment Fund.”
Community consultations about the investment fund have been scheduled as follows:
Burlington – January 19, 2012, 1 p.m. to 4 p.m., De Groote School of Business (Ron Joyce Centre, 4350 South Service Road)
MASS LBP, a Canadian advisory firm that specializes in community engagement, is coordinating and facilitating the consultation sessions. To register for a community consultation in your community contact Mass LBP at 1-888-377-2739 or register online at www.halton.ca/investmentfund.
While the non-profit sector is important, the health of the private sector is vital to the community and Halton has done reasonably well. Construction, which is the industry the Region follows closest, looked like this:
New houses in the Alton community on the North side of Dundas added to the construction industry numbers for the 3Q of 2011.
Construction industry:
Halton’s total value of new construction and expansions declined during the 3rd quarter of 2011 from the same period in 2010, falling 23% to just over $381 million. The decreases in construction values was seen across the industrial, institutional and residential categories, whereas the commercial category saw an increase from the same period in 2010. The major non-residential project that got underway during the 3rd quarter was Phase 1 of the Joshua Creek Corporate Centre in Oakville, where permits were issued for three office buildings totaling 120,000 sq.ft. and a combined construction value of over $14.5 million. There were no notable industrial permits issued during the quarter.
Overall, there were 1,734 building permits issued in Halton during the 3rd quarter, which represents an 18% decline from the same period in 2010. Residential permits accounted for 58% of all building permits issued and 14% were Industrial, Commercial or Institutional (ICI) permits.
Halton’s industrial vacancy rates during the 3rd quarter of 2011 dropped 5.8%, while vacancy rates in the office market rose slightly to 14.2%. At the same time, there was negative absorption in both Halton’s industrial market (-86,506 sq.ft.) and office market (-15,910 sq.ft.). This contributed to slight declines in both industrial and office net rental rates in Burlington and Oakville, while industrial rates in Milton rose marginally.
Economic Conditions
Ontario’s real Gross Domestic Product (GDP) declined 0.3% in the 2nd quarter of 2011, following seven consecutive quarterly gains. Production by goods-producing industries fell 1.0%, while services-production industries edged down 0.2%. Production declined in the manufacturing, finance and retail trade sectors, while utilities and construction posted the highest gains. Meanwhile, business investment on plant and machinery continued to trend upward, rising 4.9% during the 2nd quarter.
Employment in Ontario was also up over 12,000 in September 2011. Over the past 12 months, employment in the province increased over 135,000 (+2.0%), the majority of which was full-time work. The provincial unemployment rate climbed 0.1 percentage points in September to 7.6%.
Federal government Stimulus Funding, announced by signs like this wherever the governmenet spent any money, made a significant contribution to the Regional economy. Is a second wave of Stimulus funding needed or can we just weather out the coming economic uncertainty?
Halton’s economic conditions weakened during the 3rd quarter of 2011 from the same period last year, halting the substantial market rebounds observed throughout the post-recessionary period of 2009 and 2010. Construction activity in Halton fell by 23%. The industrial sector posted the highest losses, with a decrease of 81% over 2010. Institutional investments also deceased (-39%) as federal and provincial infrastructure stimulus funding wound down.
In the residential sector, development activity dropped 12%, however, Halton’s resale housing market remained strong with a reported 23% increase in sales listings and 41% decrease in the number of days listings were staying on the market longer on average. Housing prices rose 12% over the same period in 2010, reaching just over $515,000 on average.
The labour market in Halton also weakened slightly during the 3rd quarter with the region’s unemployment rate rising to 6.6% from 5.0% during the same period in 2010. However, this was an improvement on the 7.2% unemployment rate recorded in the 2nd quarter of 2011. The number of residents participating in the labour force decreased from a rate of 77.0% in 2010 to 74.9% in 2011.
By Pepper Parr
BURLINGTON, ON December 16, 2011 – Reginald Pollard, Chairman of Pollard Windows and Doors, located on King Road has been named the 2012 Entrepreneur of the Year by the Burlington Economic Development Corporation. The Award luncheon is to take place June 7, 2012 at the Burlington Convention Centre.
Pollard, whose Dad created the company after the second World War when the family immigrated to Canada, might not fit the image of an entrepreneur but let there be no doubt that it is men like Reg Pollard who create jobs, wealth and a healthier community when they put their money and their talents on the line.
Reg Pollard spends quite a bit of his time in the Boardroom - but he can get out on the plant floor whenever he's needed and help solve problems. He is Burlington's 2012 Entrepreuner of the Year.
Pollard joins the ranks of Harry Voortman (Voortman Cookies), Mark Chamberlain (Trivaris), Michael Lee-Chin (AIC Ltd./Portland Holdings), Michael DeGroote Sr. (Laidlaw/Republic), Ron Joyce (Tim Hortons), Murray Hogarth (Pioneer Petroleums) and Ron Foxcroft (Fox40 International) in Burlington’s Business Hall of Fame.
Pollard Windows started out in a 20×20 foot garage that Reg and his Dad built and grew to the point where today there is a third of a million square foot plant that at peak employs just under 300 people. Today the business is profitable and doesn’t have a dime of bank debt. Reg’s son Michael is president and runs the operation.
Pollard, who will tell you that he isn’t computer literate, and if he has an email address he doesn’t know what it is – but will quickly add that he can take up a pencil and his quarter in square graph paper and do a design when it’s needed.
He is always on hand and available to give an opinion and as he tells it “let them have some of the 60 years of wisdom and experience I’ve accumulated”.
New ideas and new products have kept Pollard Windows ahead of their competitors. Their King Road display centre shown above.
Pollard Windows and Doors is a family company. Son Michael is the president, son Gary runs the American side of things and daughter Karen handles the marketing. Family for Pollard Windows however extends beyond the biological. Reg Pollard learned from his Dad that “we are equally human beings” and Reg adds that the best thing the company has going for it is the loyal staff. We have people who have been with us for more than forty years and sons of fathers that started with us are now on the payroll.
Their profit sharing program is what has kept unions out of the company. “There have been five or six attempts to unionize us but the employees prefer the way we run the company and the benefits we provide” adds Reg Pollard.
Pollard Windows has known some tough times but they have grown with the significant growth of housing in the Region and the province generally. They know who their competitors are and as Reg Pollard will tell you “we’ve never missed an opportunity to take advantage of a discount available to us”. “We are into JIT” he adds, which is the acronym for Just in Time manufacturing. “The Chinese can fill warehouses full of windows that are a lot cheaper than ours but they can’t react to the instant changes we can make in the manufacturing of our products.”
You get the sense that Reg Pollard, while proud of being named the Entrepreneur of the Year, is just a little bit prouder of being able to beat a competitor.
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By Pepper Parr
BURLINGTON, ON December 14, 2011 They are getting ready to talk about a tax increase of 2 1/2 to 3% with the possibility of it going to more than 4% if they decide to buy all the goodies staff has put before them – but for now your city Council is going to give a bit of a break – FREE parking in the downtown core at all meters and municipal parking lots and the Waterfront Downtown Burlington parking garage on Christmas Day, Boxing Day, the 26th and again on the 27th of December.
Note: The Waterfront parking lots (east and west) do not provide free parking on statutory holidays. The one place that most people will want to go to – especially if the ice skating pond manages to freeze over – and, you guessed it; that one isn’t free. Now you know what they mean by looking a gift horse in the mouth.
Not much Christmas Spirit at these Brant Street locations. Photo taken December 13th - maybe they are waiting for snow. Burlington Downtown Business Association needs to work on its membership.
I suspect the downtown merchants would have liked city hall to spread that Christmas Spirit a little further and include a couple of days before Christmas Day. It’s not like downtown Burlington has a tradition of great Boxing Day Sales now is it?
City Hall itself will shut down from Saturday, Dec. 24, 2011 and will re-open on Monday, Jan. 2, 2012. During this time, a number of city administrative services will not be available.
Parks and Recreation:
This service provider managed to brighten up a display window - and for the most part they don't have walk in traffic. Right Spirit here.
There are many opportunities the whole family can enjoy over the holiday season at city pools, arenas and community centres. Hours of operation and services available vary at each city facility. Call your local pool/arena for specific swim/skate times and check the Tim Horton’s Free Holiday Skate Schedule for skate times available in the Winter Wonderland events schedule.
Transit:
Burlington Transit and Handi-Van service will operate under a holiday season schedule from Dec. 25 through to Jan. 1 and will resume regular operating hours as of Monday, Jan. 2. For details, please call the automated 24-Hour BusLINE at 905-639-0550 or visit the city’s website at: www.burlington.ca/transit
Roads:
Roads and Parks Maintenance will provide basic and emergency service over the holidays. The office will be closed Dec. 24 to Jan. 1, 2012 and will resume regular service on Monday, Jan. 2, 2012
Court offices:
The Provincial Offences Court offices in Burlington and Milton (Halton Court Services) will be closed between Dec. 26 to 28 inclusive, and on Jan. 2, 2012. The Court offices will be open on Dec. 29 and 30. Please note that there will be no court hearings scheduled between Dec. 23 and Jan. 2, 2012 inclusive. Justices of the Peace will not be available between Dec. 23 to Jan. 2 inclusive.
By Staff
BURLINGTON, ON October 31, 2011 It`s business, paying the bills, trying to keep the wolves from the door and see something in the way of a profit at the end of the year. Just business? It doesn`t quite work that way. Every day a retailer, a supermarket manager, an advertising executive – even accountants and lawyers, look for ways to be more creative in the way they offer and deliver their services and work at differentiating themselves from the other guy. Those ideas just don`t fall off the back of a truck.
It is how one can go about generating the creative idea, the significantly different promotional idea – 10% off just doesn`t cut it anymore – not when you`re up against a WagJag offer of 65% off. When your competitor does something like that he`s stealing your lunch and going hungry at the same time.
So where do the new creative ideas come from? What do you do to get the creative juices flowing ? Gerry Visca is going to talk to business people at the Mayor’s Networking Luncheon Series, Connect-Collaborate-Create, put on by the Burlington Economic Development Corporation this Thursday, November 3rd, at the Burlington Convention Centre. Visca`s presentation will focus on unleashing your creative potential. Gerry engages the audience with his 10 creative laws designed to help teams reach a new level of magnificence. An inspirational delivery on how to uncover your company’s unique ability and stand out in the marketplace.
Gerry Visca has launched more than 1000 promotional campaigns and will get your creative juices flowing.
Cultivating creativity in business uses the power of creativity and collaboration to strengthen innovation. In this presentation, Gerry masterfully combines insightful case studies featuring some of the top innovative companies and their unique approach towards driving innovation. Gerry engages the audience to push the envelope as to what is possible for them and uncover innovation within multiple levels of their organization by cultivating a creative and collaborative internal culture.
As the President of Redchair Branding, Gerry Visca is regarded internationally as Canada’s Creative Coach and creatively inspires people and ideas to action. Gerry Visca is one of the most diversified Creative Directors in Canada with over 15 years of experience:
Visca was originally trained and educated in architecture. In 1999 he moved into selling ideas and the potential an idea has to significantly change the way a company attracts, engages and interacts with its clients.. Visca has launched over 1,000 marketing campaigns and captured several international branding awards. He has coached hundreds of entrepreneurs and made several TV appearances including CBC Fortune Hunters and is also being considered as a new TV show co-host.
Every business, every business leader needs to get the creative juices refreshed. Taking in events like this are cheaper than buying a couple of books you probably won`t finish reading. Lunch and a chance to pick up some ideas and meet with colleagues you`ve not seen for awhile – $65. Tough deal to beat. Register at https://www.bedc.ca/BEDCevents/Events_Registration/MayorsNetworkingLuncheonSeries
By Pepper Parr
BURLINGTON, ON October 24, 2011 Maple Leaf Foods announced yesterday that they are going to close the Burlington distribution and refrigeration plant on Harvester Road sometime 2013, which will mean the expected loss of 87 jobs.
Maple Leaf announced at the same time a massive expansion into the Red Valley Business Park in Hamilton where more than 1,500 jobs will be created. The announcement of the Hamilton move just may be the beginning of a stretch of economic growth that Hamilton needs if it is every going to shed its steel manufacturing industrial base.
Given that Burlington has had a working relationship with Maple Leaf Foods for some time one wonders if this city was ever in the game for the expansion? We certainly have the land and the Paletta people do know how to take advantage of an opportunity.
Hamilton did have a leg up on this one with the Canada Bread operation also being set up in the Hamilton community as well. The municipal taxes on the meat processing plant will amount to $2 million annually.
The Maple Leaf announcement was brought about by that city’s Economic development department which is an in house operation. The Burlington Economic Development Corporation is an arms length organization that has council representation on it.
A 150 year old corporation that plays a significant role in the Burlington economy. Should a slughterhiuse be in this location?
There are some who feel that there is a bit of a silver lining in the announcement for Burlington and that is Fearman’s could take up the Maple Leaf Foods space which is immediately adjacent to their property on Harvester Road abutting the Applyby GO station. The question for the city is – does Burlington really want a slaughter house right in the middle of an industrial part of town and next to a GO station?
Burlington will begin reviewing its Official Plan in 2012 and that question is sure to be asked. The Strategic Plan, that city council will pass within a week, sheds no light on industry specifics, but does talk about prosperity and those elusive high tech, high paying jobs. Nothing high tech or high paying about a slaughterhouse; but without them, bacon and eggs, and a ham at Easter won’t happen.
The F.W. Fearman’s brand is over 150 years old. So, it’s not only the oldest continuously operating pork processing plant in Canada, but also the first of its kind in the country. It was established in 1852, in Hamilton, Ontario, by F.W. Fearman, a dealer in sugar-cured hams and smoked meats.
Fearman’s sits on a site immediately to the west of the Maple Leaf plant and were the object of one of the more misdirected protests the city has seen in some time. Nearly 20 Toronto Pig Save supporters picketed the Fearman plant early in October. “We’re talking about how animals are inhumanely treated,” said Patti Blersch. “I live in Burlington and one of Ontario’s largest slaughterhouses is down the street.”
Blersch wore a pink pig costume while protesters also spread their message with signs, pamphlets, a megaphone and video-audio display. They plan more protests in Burlington, said one of the animal rights group’s founders. She claims 8,000-9,000 pigs are killed each working day at Fearman’s.
Fearman’s is an affiliate of Sun Capital Partners Inc., a Boca Roton, Florida hedge fund that has recently provided significant amounts for the upgrading of plant and equipment at the Burlington location.
Obviously a major hydro user and also a company that is well funded and in a postion to grow their operation if the market demand is there.
“The Ontario pork processing business is an impressive facility with significant potential to increase production levels. We are fully committed to growing the business, bringing our investment experience in the food processing industry to bear, working closely with hog suppliers and serving the markets with top-quality products. We believe there is opportunity to further expand into international markets and build out the company’s market share for specialty and value-added products,” said Anthony Polazzi, Principal at Sun Capital Partners. “Maple Leaf Foods will continue to be an important customer as we move forward.”
“This sale will complete the transformation of our fresh pork operations to focus our growth on branded, consumer-focused prepared meats and meals business,” said Michael Vels, Chief Financial Officer of Maple Leaf Foods. “We are very pleased to have secured a buyer who will continue to operate the facility, providing ongoing employment to a highly skilled workforce, and an important market for Ontario’s hog producers.”
Sun Capital has approximately $8 billion of capital under management and often bridges the entire purchase price at closing, raising permanent debt financing afterwards.
The company targets companies with up to $5 billion or more of revenues, but many of the transactions are with businesses with sales between $50 million and $500 million. A staff of approximately 150 people and a decisive approach to business enables them to close deals within 30 days compared to three to six months for most other buyers. Appropriate acquisition and investment targets may include private businesses, divisions of larger companies, and publicly-traded companies.
Fearman’s is clearly owned by people with very deep pockets – so buying up the Maple Leaf plant is not a financial problem. A reliable source in Burlington’s financial community suspects conversations between the two are already taking place. Should that happen – the jobs lost through the Maple Leaf closing would be more than made up with a Fearman’s expansion.
By Staff
BURLINGTON, ON October 14, 2011 Halton Region’s Employment Halton program will be hosting its annual job fair on Wednesday, October 19, 2011 from 10 a.m. to 2 p.m. at the Burlington Convention Centre located at 1120 Burloak Drive in Burlington. The job fair is open to the public and will include many employers from across Halton. Admission is free.
“We have a variety of employers registered for this year’s fair showcasing great job opportunities that exist in Halton,” said Halton Regional Chair Gary Carr. “This is an excellent opportunity. Anyone who is searching for a new job can visit the job fair to learn more about what Halton employers have to offer.”
Region holds Job Fair at Burlington Convention Centre
In 2010, over 1500 skilled and motivated job seekers networked with 49 employers from across Halton at the job fair. In addition to the opportunity to meet with employers in Halton, job seekers attending the job fair can have their résumés assessed for free.
To date the following employers have registered for the event:
• AbleLiving Services (formerly known as Participation House Hamilton Dist.)
• ABS Machining
• Aldershot Greenhouses
• The Bay
• Bayshore Home Health
• Benlan Manufacturing
• Bronte Heights Day School
• Cogeco Cable LP
• Comfort Keepers
• Denninger Foods of the World
• eMotion Picture Studios
• G4S Secure Solutions
• Halton Region
• Halton Regional Police Service
• The Home Depot
• HomeWell Senior Care
• IKEA
• Ippolito Fruit and Produce
• Kubra
• Nalco Canada Co.
• Paragon Security
• Percepta
• PurePages Inc.
• Purolator Inc.
• Stitch-it
• Sun Life Financial
• YMCA Hamilton/Burlington/Brantford
• 2Hippos.com
To learn more about the job fair or other services offered by Employment Halton visit www.halton.ca/employmenthalton or www.haltonjobs.ca. Employers interested in registering to take part in the job fair can register online at www.haltonjobs.ca.
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